San Diego Crew Classic

San Diego Crew Classic®

SDTMD PresentationFebruary 14, 2014

San Diego Crew Classic

Crew Classic ®

An Iconic San Diego event

Long history and tradition

National and international recognition

One of the largest rowing regattas in the USA

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THANK YOU

San Diego Crew Classic

MEDIA Exposure

Advertising- Rowing Media Ad

Campaign- Social Media

Platforms- Travel / Tourism

Press- Over 1 billion media

impressionsworldwide

- Live Streaming

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San Diego Crew Classic

THE RIGHT Programs Top rowing clubs and universities

– High Caliber Competition 4,000 athlete participants

- High existing / potential income levels- Geographically diverse background- Likely to return to San Diego in the future

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*** Past Participants ***

San Diego Crew Classic

ROAD MAP

Long term sustainable growth

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2014

Goals of reducing reliance on TMD

Growing the Event

2015

2016

=

+

Building on our Success

San Diego Crew Classic

2014 Funding REquest

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2014Advertising $50,000

Team Payout $60,000

Travel $6,000

Research $4,500

TOTAL$120,50

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San Diego Crew Classic

TMD Roi

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2011 2012 2013 2014 2015

Funding $100,000 $215,000 $113,000 $120,000

Nights 8,133 10,015 8,334 9,000 9000

ADR $125.25 $139.52 $140 $143.66

Revenue $1,018,658

$1,397,293

$1,166,760 1,292,940

ROI 10.2 : 1 6.5 : 1 10.3 : 1 10.8 : 1

San Diego Crew Classic 8SAN DIEGO CREW CLASSIC