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HISTORY OF SANTOOR

Launched by Wipro in 1985 , As an Ordinary Soapwith Sandalwood & turmeric as its main ingredient

Santoor is the second largest soap in popularsegment in India

Marketed in Bangalore and got the positiveresponse and the brand became national a yearafter

Beauty and skin care at a reasonable price

In 1986 , Wipro brought these two traditionalingredients together – and santoor was born

Sandal + Turmeric = Santoor 

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Santoorsoap

(Orange)

SantoorSoap

(White)

Santoortalc

SantoorHand wash

Santoorface wash

SantoorEnhanceUV white

philosophy

SantoorDeo:Ready for

life

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It was introduced in 1991 as white talc in sandalfragrance first in Ap followed by Maharashtra,Karnataka & Kerla The new positioning – ‘Look Young, Feel Young’

also aligns it with Santoor soap. Santoor Talc still offers women exactly what theywant – soft, glowing, younger-looking skin. Santoor talc promises the customer a super finetalc that is easily spreadable with an international

fragrance from a renowned perfumery house inFrance

Santoor talc : look young feelyoung

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It was launched in the year 2000 as a logicalextension of the Santoor mother-brand in themodern personal wash category.

Its unique formulation not only fights germs

but has a pH balanced formulation thatmaintains the softness of the hands

Recently a variant of Santoor Hand washwas launched, namely glycerin and apricot.

It is available in three variants, namely-essential oil, extra moisturizing and glycerin& apricot.

Santoor Hand wash : keeps safeand soft

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Santoor face wash : Make you lookbeautiful instantly

Santoor Face wash was launched in the year 2004 to offer a modernproduct to Santoor consumers in urban markets. Later in 2007, theSantoor Face wash was relaunched along with the addition of a Gelvariant with improved formulation and superior packaging

Santoor Face wash is available in two variants, namely- FairnessFace wash Gel with premium ingredients like saffron & sandal thathave the inherent properties of giving fairness to skin and FairnessMoisturizing Face wash with the goodness of sandal extracts andalmond milk. Santoor Face wash deep cleanses and its activeingredient gently nourishes your skin to make you feel fresh & lookbeautiful instantly.

On September 2009, two new variants of Santoor Face wash are

introduced. One is a Gentle Exfoliating Face wash with Micro beads.The other is a Cleansing Face wash for oily skin. 

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Santoor Enhance : UV WhitePhilosophy

In today’s world we deal with a lot of pollution and stress. We rarely stopand take notice of its effects on our skin. Natural factors like UV rays,pollution, stress and hormonal changes can lead to skin darkening andearly ageing. Keeping this in mind and understanding Indian weatherconditions, Santoor launches the Santoor Enhance Range of products.The entire range contains unique UV White technology that not onlywhitens skin from within, but also protects it completely.

Double UV filters protect your skin from both UVA and UVB rays toprevent premature ageing due to sun and tanning while a rarecombination of Sakura (Japanese flower famous for whitening skin tone),Sandal and Lipo-Vit C work to transform your skin into fairer, luminousand even-toned in just 2 weeks*!

RESULTS: 

Dark spots are reduced and lightened

Skin tone is evened out

Complexion is luminously fairer and more radiant

Skin is protected from further darkening and premature ageing

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o  Santoor Deo was launched in 2010 as Santoor’s foray intothe growing deodorant market. Santoor Deo is available insix exciting variants—Energize, Sparkle , Poise, Grace,Enhance and Charismatic, each with its own unique andyouthful fragrance like Fruit Vitalisers , Lemon Active ,

Floral Active, Passion Flower, Lily and Tuberose. Eachfragrance, like its name suggests, brings out the uniquepersonality of every woman.

o Its unique formula contains Triclosan that controls bodyodour and delivers a long lasting fragrance that gives a

revitalizing fresh feeling to the woman of today- a womanwho is always on the move and has to think on her feet.Santoor Deo makes a woman always ready for life.

Santoor Deo: Ready for Life 

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CONCLUSION

Santoor is a truly unique soap combines thegoodness of natural ingredients -

Sandal

Turmeric&

Natural skin softness

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