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SAP - The Cloud Built for Business Sven Denecken, GVP Cloud Solutions, SAP AG @SDenecken July, 2014

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Rapid State of Change

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Influence buying behavior

Deliver a 360 view of the customer

Improve overall engagement Grow lifetime value

Align people with goals and objectives

Increase customer satisfaction

Increase operational efficiency

Deliver 360° view of spend and vendor

relationships

Discover new business

opportunities

Customers Seek Outcomes Not Products

Enable employees to develop themselves

Accelerate time to productivity Reduce COGS

©  2014 SAP AG or an SAP affiliate company. All rights reserved.

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Influence buying behavior

Deliver a 360 view of the customer

Improve overall engagement Grow lifetime value

Align people with goals and objectives

Increase customer satisfaction

Increase operational efficiency

Deliver 360° view of spend and vendor

relationships

Discover new business

opportunities

Customers Seek Outcomes Not Products

Enable employees to develop themselves

Accelerate time to productivity Reduce COGS

©  2014 SAP AG or an SAP affiliate company. All rights reserved.

5 ©  2014 SAP AG or an SAP affiliate company. All rights reserved.

The right mix

managed

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Integrated

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Focus on Business Outcomes to Succeed

CIO CPO, CMO, CHRO EVP Sales

SAFE, SECURE and SUSTAINABLE SIMPLE, SEXY and SCALABLE SUCCESSFUL

Outcome

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©  2014 SAP AG or an SAP affiliate company. All rights reserved.

Finance Procurement HR Marketing

Cloud for Marketing

Omni-channel Commerce

Sales Service

Cloud for Sales2 Cloud for Service

CRM on HANA (for Industries)

CRM on HANA (for Industries,

Billing & Revenue)

Human Resources

Procurement Supply Chain Management

S&OP Cloud on HANA

Suite on HANA (SD, MM, PP & PLM)

CFO Office

Simple Finance

Business ByDesign

Simple Finance Suite on HANA (FICO), GRC

SCM, PLM & Manufacturing

Cloud for Travel & Expense

Social Media Analytics

Managed

Public

Omni-channel Commerce & Customer Engagement

Collaboration SAP Jam, Business Network

Fiori User Experience and SAP HANA Cloud Platform Application Development, Integration, Database and Analytics, Foundation

Analytics BI (BusinessObjects), EPM, BW on HANA

SAP Cloud Portfolio Innovation and Agility - delivered in a unified approach

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SAP HANA Cloud Platform – Overview

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Available Now

Scheduled FY14

Planned FY14

Canada

US east US west

Mexico

Brazil

Netherlands

Germany

China

Russia

Japan

Australia

DISCLAIMER: This map represents SAP’s current plan, but subject to change without any prior notification. Certain planning constraints such as regulatory and licensing issues are outside of our control and may impact the timelines

World-Class SAP Datacenters Around The Globe www.sapdatacenter.com

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SOC2 Privacy

Trust Criteria

BS10012 Privacy Standard used

internationally

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SAP’s perspectives towards Cloud Future Enterprise In Memory Clouds

Traditional Clouds

Flash/Disk

Virtualized

Consumer

Small Servers

Web-scale apps Web-scale apps

Enterprise In-Memory Clouds

Large Enterprise Mission Critical apps

Large Servers

RAM, RAM and RAM

Physical + Virtual

RAM, RAM and RAM

Physical + Virtual

Large Enterprise

Large Servers

Web-scale apps Mission Critical apps

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©  2014 SAP AG or an SAP affiliate company. All rights reserved.

SAP HANA Platform

Analyze Predict Sense

Industry Innovation

Business Applications

Cloud Mobile & device

Store

Database Analytics Middleware

SAP is the only company bringing it all together

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Thank You! visit www.sap.com/cloud

Sven Denecken GVP Cloud Solutions SAP AG

@SDenecken