SASSOT Annual Report 2010-2011

WORKING IN PARtNERSHIPA Year of Progress, Impact and Achievements

2010 - 2011

National Governing Body SupportClub DevelopmentSport UnlimitedSports Equality and DiversityDisability SportPhysical Activity DevelopmentWorkforce DevelopmentCoach DevelopmentSafeguarding ChildrenEducation and TrainingSpecial Schools Sports FestivalCommunity GamesMarketing and CommunicationsKnowledge Management

Staffordshire County CouncilSupporting School Sport Partnerships East Staffordshire School Sport PartnershipStafford and Stone School Sport PartnershipSouth Stoke School Sport PartnershipStaffordshire UniversityKeele University

South Staffordshire Primary Care Trust

StaffordshireStoke-on-Trent

AthleticsBadmintonBasketballCricketFootballGolfGymnasticsNetballRugby Football UnionSwimmingTable Tennis

Staffordshire County CouncilCannockEast StaffordshireLichfieldNewcastle-under-LymeSouth StaffordshireStaffordStaffordshire MoorlandsStoke-on-TrentTamworth

The TeamPartners

FoREWoRD

SPoRT ENGLAND

INTRoDUCTIoN AND HIGHLIGHTS

CoUNTy SPoRTS PARTNERSHIP

LINKS WITH EDUCATIoN

LINKS WITH PRIMARy CARE TRUSTS

LINKS WITH 2012 oLyMPIC AND PARALyMPIC GAMES

SPoRTS

LoCAL AUTHoRITIES

FINANCIAL INFoRMATIoN

CoNTACTS

ABBREvIATIoNS

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Contents

www.sportacrossstaffordshire.co.uk | 01

Foreword

It gives me great pleasure to be able to write the foreword to Sport Across Staffordshire and Stoke-on-Trent’s 2010/11 Annual Report.

The Partnership continues to develop and has established an excellent reputation for delivery and supporting Partners in the development of participation in sport, physical education and physical activity.

This has been a challenging year for many organisations and individuals involved in the delivery of sport, physical education and physical activity but new opportunities are emerging and I and my Sport Across Staffordshire and Stoke-on-Trent Board colleagues are determined to make the most of the opportunities.

I am proud to Chair an excellent and active Board which has representation from across the sport, physical education and health sectors. Board Members bring a vast amount of experience and expertise that helps provide the strategic leadership to enable the Partnership to deliver. Thank you to all Board Members for your continued support.

The number of Partners working with Sport Across Staffordshire and Stoke-on-Trent continues to grow and we are delighted that we now have service level agreements with 25 national governing bodies of sport. Board Members were also delighted to hear of Sport England’s continued support for the County Sports Partnership Network and we look forward to working with Sport England to deliver our core services offer and support the implementation of the “Places People Play” legacy programme.

The Partnership has also continued to benefit from the support of all local authorities across the sub-region, Staffordshire and Keele Universities and Primary Care Trusts. This support has allowed the Partnership to deliver a wide range of services that support our shared goal to increase and sustain participation in sport, PE and physical activity and support those with talent to reach their full potential. Thank you to all Partners for your continued support.

The Board are delighted that the Partnership has retained a dedicated and knowledgeable team of staff. We acknowledge and appreciate the hard work of the team in supporting Partners and delivering on the targets set out in our Delivery Plan. on behalf of the Board and Partners I would like to record our thanks to the Team.

volunteers, of course, are the lifeblood of so many sporting opportunities across the county and I would like to record my special thanks for the time and dedication they put into ensuring we have such a vibrant sporting culture across our area.

This is an exciting time for sport as we approach London 2012 and I and my Board colleagues look forward to working with Partners to implement the many opportunities we have before us as we strive to achieve our vision of “increasingly active, healthy and successful communities”.

Laurence o’Neill

Chair, Sport Across Staffordshire and Stoke-on-Trent

SPort ACroSS StAFFordShIre And Stoke-on-trent PArtnerS

Cannock Chase District Council

East Staffordshire Borough Council

Lichfield District Council

Newcastle-under-Lyme Borough Council

South Staffordshire Council

Stafford Borough Council

Staffordshire Moorlands District Council

Stoke-on-Trent City Council

Tamworth Borough Council

Staffordshire County Council

Sport England

Staffordshire University

Keele University

National Governing Bodies of Sport

South Staffordshire Primary Care Trust

Clubs

School Sport Partnerships

voluntary Sector

youth Sport Trust

sportscoach UK

SkillsActive

Sport Across Staffordshire and Stoke-on-trent County Sports Partnership

“Working together to champion participation, enjoyment and success through sport, physical education and physical activity throughout Staffordshire.”

Sport england

Anne rippon

Strategic Lead Local Relationships - Central Sport England t 02072 731 801 e [email protected]

2010/11 has seen the strong relationship between Sport England and Sport Across Staffordshire and Stoke-on-Trent (SASSoT) continue to develop.

SASSoT has performed strongly in delivering the requirement of Sport England’s core service specification for county sports partnerships (CSPs), sport unlimited, coaching support network, leadership and volunteering and community sports coach extension programmes.

Sport England’s core funding for CSPs focuses on providing support to national governing bodies of sport (NGBs) to assist them in the delivery of their plans. Feedback from across the NGB network, identified that they felt the Partnership working with CSPs, such as SASSoT, was instrumental in supporting the delivery of their plans.

SASSoT has been successfully working with Sport England and engaging with and supporting NGBs in the implementation of their plans across the sub-region. out of a total of 46 NGBs supported by Sport England, SASSoT now has full delivery plans in place with 25 NGBs and is working with a further 10 NGBs to develop plans.

Sport England has also been pleased with the delivery of the Sport Unlimited programme by Partners across Staffordshire. The results show that over 28,500 young people had participated in the programme and that the 3-year retain target of 19,140 had been exceeded by almost 2,000 which was tremendous news. Congratulations to everyone involved.

Sport England has recently reviewed the CSP core services specification and confirmed financial support to CSPs going forward to deliver support to NGBs and Local Auhorities. This, together with our “Places People Play” legacy plan provides real opportunities for the development of community sport as we work with partners to deliver our “Grow, Sustain and Excel” goals.

Congratulations must go the to SASSoT team for all their hard work over the past year and Sport England looks forward to working with the Partnership in the run up to London 2012.

02 | Sport Across Staffordshire and Stoke-on-Trent | Annual Report 2010 - 2011


I am delighted to be able to introduce the highlights of what has been a successful and rewarding year for the Partnership.

The results of the Partnership Satisfaction Survey were most pleasing and really demonstrate the value of working together and the fact that so much more can be achieved by working in partnership rather than as individual organisations.

The annual report contains a number of case studies which illustrate the range of partners involved in the delivery of sport, PE and physical activity across the sub-region and the hard work that goes into providing the opportunities for more people to participate and experience the benefits of that participation.

2010/11 has been a challenging year for many organisations and individuals involved in the delivery of sport, PE and physical activity and the new landscape will take time to fully develop. I am confident however that with many new opportunities emerging and London 2012 on the near horizon, 2011/12 SASSoT and our Partners will continue to provide high quality opportunities for the development of sport, PE and physical activity.

I am privileged to be part of a great team and I would like to thank the SASSoT Board staff and all Partners for their hard work, commitment and enthusiasm over the past 12 months.

Congratulations to all Partners on their achievement.

Introduction and highlights

Mark thornewillDirector t 01785 619 896 e [email protected]

national Governing Body Support

Jane krackeSports Manager t 01785 619 187 e [email protected]

County Sports Partnerships are contracted by Sport England to deliver a range of nationally-agreed Core Services, and the majority of these are aimed at supporting NGBs to meet their 2009-13 Whole Sport Plan targets.

CSPs are required to put in place Core Services Agreements with each of these 46 NGBs, which are based upon the identified priorities for that sport within the local area, and which detail exactly what support will be provided by the CSP.

highlights Core Services Agreements in place

with 25 NGBs and agreements drafted for a further three sports

Individual meetings held with 20 NGBs to discuss local priorities and support from SASSoT

Co-ordination of regular regional engagement meetings to enable NGB officers to meet with all West Midlands CSPs at once

Hosting provided for 12 NGB officers within the SASSoT office, offering access to a range of office services to enable the officers to operate effectively

Funding secured from England Basketball and England Athletics to continue the employment of the Basketball Development officer and the South Staffordshire Athletics Network Co-ordinator

Provision of a range of communication services to ensure effective engagement between NGBs and other key partners, including

quarterly NGB Forums, a monthly NGB Newsletter for School Sport Partnerships and NGB representation on various other forums / groups

Engagement with NGBs to ensure they maximise the impact of the Sport Unlimited programme within their sport. Five NGBs directly received funding totalling more than £40,000 to deliver Sport Unlimited activity and add value to their Whole Sport Plan interventions

Looking ahead to 2011-12 Revise and update the Core Services

Agreements currently in place to take into account the changes to Sport England’s Core Specification and any changes in NGB priorities

Work with additional NGBs to develop effective, needs-led agreements

Continue to support NGBs to deliver their Whole Sport Plans within Staffordshire and Stoke-on-Trent

Refresh the Priorities Mapping exercise carried out towards the end of 2009-10, to ensure that the priorities of all NGBs, Local Authorities and Education partners are identified and potential areas for partnership working are highlighted

Continue to provide cost-effective hosting arrangements for NGB officers where required

Support NGBs that wish to access Sportivate funding to deliver activity to young people, to ensure it has maximum impact

“Providing quality, targeted support to NGBs and their staff, clubs, coaches and volunteers

underpins everything that SASSOT does.”

County Sports Partnership this section outlines the 2010/2011 delivery Plan achievements and work areas by the core team. the core functions are to develop and maintain

strategic alliances and local networks, deliver cross-sector services to meet the priorities of partners, to increase awareness of the value of sport, Pe and physical activity,

to assist partners to make evidence based decisions and to support partners to demonstrate the impact of sport, Pe and physical activity.



Friary Judo Club based in Lichfield being presented with their Clubmark certificate by the British Judo Association

Throughout Staffordshire and Stoke-on-Trent we recognise that a modern network of sports clubs will be the centrepiece of people’s sporting experience. We therefore aim to develop dynamic, coordinated and sustainable networks of high quality clubs providing sporting opportunities for all in partnership with National Governing Bodies of Sport.

one of the key objectives of our Club Support Plan is to develop the sports club infrastructure and increase the number of Clubmark/NGB accredited sports clubs across the sub-region ensuring there is an extensive network of vibrant community sports clubs.

highlights Currently there are 254 sports clubs

listed on our online club database having achieved accreditation either through Clubmark or their NGB accreditation with another 96 clubs working towards accreditation

Used partner audit data results and intelligence to identify and prioritise support offered to these sports clubs to achieve accreditation

The SASSoT Sports Club Accreditation funding scheme was launched in 2010, which aims to provide financial assistance to sports clubs to achieve accreditation or re-accreditation. South Staffordshire PCT supported the delivery of the project in Tamworth, Cannock Chase and East Staffordshire

A total of £16,455.80 has been distributed to 64 sports clubs to help them achieve Clubmark accreditation or re-accreditation

Development of a Sports volunteer Support Plan to increase the number and quality of volunteers working within sport to ensure the long-term sustainability of sports/physical activity structures and clubs within the sub-region

SASSoT helped to secure funding for a number of sports clubs by organising Grants & Funding workshops and providing advice and support in preparing funding applications including the supply of data relating to Active People and Market Segmentation

Looking ahead to 2011-12 Development of our web-based club

database to include all affiliated and disability sports clubs

Audit of all schools, further education and higher education institutions into what sports/recreational facilities they have available for public / community groups use

Raise awareness via positive promotion and advocacy of the benefits of becoming a Community Amateur Sports Club

Promote and advocate the use of the Community Sport Asset Transfer toolkit with local partners and signpost partners to expertise where required

Implement the English Federation of Disability Sport club accreditation and inclusive club toolkit

Increase the number of sports clubs receiving investment support, accessing external funding and developing sustainable clubs

Club development

Chris turnerClub Development Manager t 01785 619 681 e [email protected]

MAIn IMAGeOne of the archery sessions organised East Staffordshire School Sport Partnership

Sport Unlimited

Jane krackeSports Manager t 01785 619 187 e [email protected]

nicola hillSport Unlimited Admin Officer t 01785 619 599 e [email protected]

‘Sport Unlimited’ was a three-year, £36 million national programme funded by DCMS via Sport England, aiming to get more children taking part in sport outside of school. It ran from April 2008 to March 2011 and targeted the 50% of young people aged 5-19 who are classed as ‘semi sporty’.

Sport Unlimited offered them the chance to attend an 8-10 week block of sessions introducing them to a new sport or giving them the chance to improve their skills in something they had already tried and enjoyed.

over the three years of the programme, nearly £750,000 of government funding was invested in the sub-region via an annual delivery plan developed by SASSoT and local partners.

highlights Exceeding our three-year ‘retain’

target (the number of young people attending at least 60% of sessions) by nearly 2000 - over the full course of the programme more than 28,500 young people benefited and 19,140 of these were ‘retained’

48.8% of those retained were female, 6.7% were black and minority ethnic and 9.8% were people with disabilities

The third and final year was the most successful by far, with 15,597 young people attending courses and 11,291 being retained

Providing strategic management of the programme, ensuring that all of Sport England’s reporting requirements were met and providing ongoing support and communication

to the Local Lead organisations and other partners

Use of our package of Sporting Champion visits to enhance the impact of selected Sport Unlimited projects, including a highly-successful visit by Emma Pass, GB Basketball Player, to sessions at Hednesford valley High School

Looking ahead to 2011-12 Successful management and

implementation of the Sportivate programme, which targets non- or semi-sporty 14-25 year olds and runs for four years from 1st April 2011

Use of good practice from Sport Unlimited to ensure that Sportivate is a success

Facilitate Learning Events for Local Lead organisations and other key Sportivate deliverers to ensure that any early successes can be replicated across the sub-region

Replace the Sport Unlimited web pages with similar pages linked to Sportivate, ensuring they are relevant to both delivery partners and the general public

Continue to work with Local Lead organisations to maximise the impact of Sporting Champion visits

“Sport Unlimited has had a huge impact right across the sub-region on young people

who wouldn’t normally partici-pate in sport outside of the

school environment. We would like to thank all those involved

with the programme for making it such a success.”



Equality and Diversity has remained high on the agenda for SASSoT with a commitment of time and resources to improve opportunities for under-represented groups. The past 12 months has seen an expansion of activity around disability sport with awareness and opportunities across the county at an all time high. This activity will continue to grow in 2011/12 thanks to the continued funding from Aiming High.

highlights An additional round of ACCESS

Across Staffordshire funding was made available to projects that targeted under-represented groups. £4,496 was awarded to 11 projects including disability gymnastics, rebound therapy, BAME football, girls’ rugby, cricket, football and netball

Engaging Black, Asian and Minority Ethnic Communities (BAME)workshop provided to 16 partners from NGBs, LAs and PCT

Disability Sport & Physical Activity officer in post developing all aspects of disability sport. Key developments include the establishment of four disability sport forums, a fortnightly e-newsletter, disability sports directory and an inclusive club toolkit

Two Aiming High contracts were successfully delivered providing 3 Disability Sport Family Fun Days to over 75 people and 8 disability workshops to over 135 coaches

Two County Athlete Assessment Days (CAADs) delivered as part of the

Playground To Podium programme. 40 young disabled children attended and took part is athletics, football, table tennis, wheelchair basketball, cricket

Looking ahead to 2011-12 To support the development of

targeted programmes through the ACCESS Across Staffordshire fund

Delivery of two County Athlete Assessment Days as part of the Playground To Podium programme

Continue to work in partnership with Aiming High to develop sport and physical activity opportunities to young disabled people across the county

Revise the SASSoT Equality & Diversity Action Plan

Sports equality & diversity

naomi BirdKnowledge, Communications & Equalities Manager t 01785 619 585 e [email protected]

‘I love it and I want to do it again’

‘Really enjoyed all the different activities. Will come again’

‘It was really fun, I can’t wait for the next one!!!’

Disabled Children from Disability Family Fun Days

“As a golf coach looking at the possibility of coaching children and adults with a wide range of disabilities I didn’t know where to go for training, then having discovered the various options provided through SASSOT, this

made it possible for me to attend and develop my skills as a coach. Without these courses I would not have achieved what

I have today and would not have been able or confident to help develop disability golf.”

Craig ThomasClass AA PGA Professional

The Golf Academy

disability Sport

Mark FosbrookDisability Sport & Physical Activity Officer t 01785 619 398 e [email protected]

The Aiming High Disability Sport and Physical Activity officer post started in January 2010. The role was created to support the development and awareness of disability sport and activity for disabled children from Staffordshire.

In order for this post to be able to promote and develop opportunities it first had to undertake an audit to gather what opportunities were already in place. The post has also been identifying and signposting opportunities to disabled children, parents, adults and professionals as well as providing support and guidance. A county plan was produced to support this.

highlightsdisability Sport ForumsDevelopment and/or support for these groups. The groups consist of volunteers and professionals that have an interest in the development of disability sport in the area.

Cannock, East Staffordshire, Stafford, Burntwood & Lichfield, Staffordshire Moorlands, Newcastle

disabilit-e news & Website

Disabilit-e Newsletter, produced twice a month with information about anything to do with disability sport and physical activity.

Disability Section redeveloped to include information and online club search.�disability Sport directory

The Disability Sport Directory is a hard copy version of the online club search.

‘reach for It’ Family Fun days Three Aiming High funded Fun Days. Providing an opportunity for disabled children and their families take part in a range of sports and activities.�� eFdS Inclusive toolkit

Working in partnership to develop an Inclusive Club Toolkit that will be a national initiative following our pilot.

Workforce developmentAiming High funded a series of courses to develop the awareness of disability within a sporting environment.

Looking ahead to 2011-12disability Sport Forums

Developing groups in Tamworth and South Staffordshire. Development of a Countywide Group to share good practice and networking.

Sport, leisure Arts & Culture Group Chair this group, which is made up of providers that were and are funded through Aiming High to offer activities. This group meets regularly to discuss issues and look at ways to develop opportunities further.�Identifying disabled Participants

Develop opportunities to identify currently non-sporty disabled people and support the development of opportunities.

disability Sport directory

Redevelop disability sport directory to contain more clubs and information.



Physical Activity development

Claire GreenwoodPhysical Activity Development Manager t 01785 619 258 e [email protected]

We are continuing our support of the Community Sport and Physical Activity Networks (CSPANs), which, where active, are integral to the strategic planning and delivery of sport and physical activity in accordance with the local needs.

The delivery of ‘ACTIvITIES across Staffordshire & Stoke-on-Trent’ was an example of a small fund that was available to CSPANs and their partners to encourage and support the development of new projects that target an increase in physical activity among those over 16 years of age.

Some innovative and exciting projects have been delivered across the sub-region.

highlights Each local authority area has

benefitted from £1000 physical activity grant. A variety of projects have been delivered including women’s dance/fitness, mental health and exercise, swimming and badminton health referrals, physical activity and sports in deprived neighbourhood areas targeting black and minority ethnic communities

Continued support to the ‘Health Fit’ Lottery funded project in partnership with South Staffs PCT, which targets those in the population who have lifestyle risks and are most at risk from leading a sedentary lifestyle

Two “Promoting Activity Toolkit” workshops were delivered across the sub-region for CSPAN members and partners, to assist them with the

promotion of their projects and events. These were well attended and received.

Physical Activity web pages have been developed on the SASSoT website

Looking ahead to 2011-12 Delivery of services for South Staffs

PCT, including Healthy Lifestyle Workshops

Continuing to work with the CSPANs to develop new projects across Staffordshire and Stoke-on-Trent that will increase the number of opportunities for people to increase their levels of physical activity

Working closely with the new and emerging PCT structures and Staffordshire Public Health

To build on the excitement and the opportunities that the 2012 olympics may provide to help more people be motivated to get active.

Participants in Stoke-on-Trent benefitted from Physical Activity opportunities on their doorstep.

Workforce development

Ben hollandsWorkforce Development Manager t 01785 619 317 e [email protected]

2010/11 has been a busy and transitional year for SASSoT in this work area.

over the 12 month period SASSoT has comprehensively reviewed the existing workforce plan, managed the introduction of Coaching System Support Network, and undertaken exploratory work into new areas such Future Jobs Fund and the viability of a partnership coaching agency.

With a refocused and updated Workforce Strategy SASSoT is now well placed to build on the success of the previous plan and continue to deliver initiatives and projects that will ensure that we have a fit for purpose sports workforce.

highlights Formal review of the old Workforce

Plan including an extensive research and partner consultation process

The launch of the new SASSoT Workforce Strategy incorporating plans for coaching, capacity building and volunteer development

181 coaches supported to undertake new NGB qualifications from levels 1 to 3. In return for the £20,562 awarded to the coaches nearly 7000 additional volunteer coaching hours will be delivered targeting 3500 participants

Successful introduction of the Coaching System Support Network

Securing Sport England funding of £22,500 for CSCS in full

Investigative research into the viability of establishing a sub-regional Coaching Bureau completed with findings submitted to Executive Board

32 apprentices recruited and deployed onto sports based apprenticeship programme. 12 employers now involved in the scheme

Introducing a new planning format and pricing structure for the SASSoT Workshop Programme leading to reduced course cancellations, increased attendance and improved income generation which has helped make this service more sustainable.

Looking ahead to 2011-12 Implementation of Sport Makers

programme targeting the recruitment and deployment of 830 volunteers over the next 2 years

Secure additional investment to support the ongoing training and development of coaches and volunteers linked to Sport Makers

Roll out the new sub-regional Club Coach capacity building fund

Work with Sports Skills team and the Coalfields Regeneration Trust to further increase the capacity of the sports apprenticeship programme

Working in partnership with Staffordshire Leisure and Culrural offices forum and the National Skills Academy. Undertake training needs analysis for district leisure service provision and identify training solutions



Coach development

Lee BoothCoaching Development Managert 01785 619 730 e [email protected]

During the past 12 months, SASSoT has begun to implement an enhanced level of service for sports coaches across Staffordshire and Stoke-on-Trent. The newly appointed Coaching Development Manager has led on the delivery of the coaching objectives outlined in the SASSoT Workforce Strategy that was launched in September 2010 following a consultation process with key partners.SASSoT has worked closely in partnership with sports coach UK to align the national Coaching System Support Network (CSSN) Delivery Plan to local priority coaching objectives. This partnership working enabled sports coach UK to report to Sport England that SASSoT had met or exceeded all targets set in the CSSN Delivery Plan.

highlights The successful delivery of the CSSN

Delivery Plan in response to local consultation and national guidance

The procurement and implementation of SASSoT Coaching, a coach data management system that enables coaches to store qualifications online, book and pay for education and training workshops online, receive targeted communication and find out about job opportunities via a dedicated website www.sassotcoaching.org.uk

Development of the Workforce Steering Group to include wider representation and a re-focus of the objectives of the group

Launch of the Disability Coach Mentor programme to offer targeted support to coaches who wish to work with people who have a disability

In partnership with Staffordshire University and sports coach UK, 16 students have been trained as multi skills coaches and have delivered 352 of volunteer coaching hours in local schools

Looking ahead to 2011-12 Next year will see a re-focus of the

coaching delivery plan in line with revised Sport England requirements

The ongoing delivery, management and promotion of the coach data management system SASSoT Coaching will be a key focus

Roll out of the Disability Coach Mentor project

Distribute regular generic and targeted communication to sports coaches

Develop a resource to act as a signposting function to local NGB courses

Work with the Education and Training officer to ensure a comprehensive needs led CPD programme is in place

Sport Across Staffordshire and Stoke on Trent has been a

leader in the field of coaching for several years. Through the

Coaching Strategy SASSOT has put into place a series of

actions that will ensure the support and services are further developed, meeting the needs

and making a difference for SASSOT’s partners, coaches

and athletes.

Simon Thomas Coaching Network Manager -

West Midlands sports coach UK

SASSOT Coaching

Are you a sports coach or interested in sports coaching?

SASSOT Coaching Flyer artwork.indd 3 02/03/2011 20:33

Safeguarding Children

Ben hollandsWorkforce Development Manager t 01785 619 317 e [email protected]

Following the successful conclusion of the extensive safeguarding standards process last year safeguarding has remained a high priority for SASSoT with a shift of emphasis to robust operational support to our programmes and to our partners where required. This has been achieved through strengthening our relationships with children services departments at Stoke-on-Trent City Council and Staffordshire County Council, who we have worked closely with at times over the past 12 months.

SASSoT has remained at the forefront of safeguarding policy development in sport through involvement in the national pilot group for the new Sports Safeguarding Framework. Involvement with the framework has provided some useful focus to this work area and given us the opportunity to undertake a health check of own safeguarding provision.

highlights 343 volunteers attending basic

safeguarding awareness training

operational safeguarding support for SASSoT events and programmes including Playground to Podium, Special Schools Sports Festival, Sport Unlimited and Disability Family Fun Days

Part of the national pilot for the new CPSU safeguarding framework and self assessment tool

Strengthened working relationships with local statutory agencies following some direct referrals to the both Stoke-on-Trent City Council and Staffordshire County Council

Looking ahead to 2011-12 Support partners and clubs with new

transitional vetting and barring arrangements

ongoing involvement in national steering group for new safeguarding in sport framework

Delivery of basic safeguarding awareness training for volunteers

Ensure all programme delivery associated with Sport Makers and Sportivate is aligned to safeguarding standards



overview of delivery

Workshop Attendees Safeguarding & Protecting Children 1 343

Equity in your Coaching 106

Community First Aid 230

Reflect & Practice - Safeguarding & Protecting Children 2 8

Positive Behaviour Management in Sport 13

A Club For All 6

Autism in Sport 60

Coaching Disabled Performers 52

Disability Inclusion Training 40

Learning Disability & Equality 19

Typhoo Sports For All 26

BoCCIA Training Award 12

Sports Grants & Funding 32

Update for Coaches in Schools 5

total number of attendees 952

education & training

kam WebsterEducation & Training Officer t 01785 619 695 e [email protected]

The education and training programme continues to go from strength to strength with the last year seeing further improvements in workshop attendance. As well as the usual workshops in areas such as child protection, equity, communication, and funding advice, 2010/11 has seen a specific focus on disability. As result of a successful funding application to Staffordshire County Council’s Aiming High programme, SASSoT were in a position to offer workshops such as Disability and Equality in Sport, Disability Inclusion Training, Autism in Sport as well as Coaching Disabled Performers for free.

highlights 59 workshops delivered with 952

participants

A range of disability awareness and coaching workshops attended by maximum numbers per workshop

An increase in the number of workshops planned outside of the education programme where workshops were arranged for specific needs

A greater number of core workshops delivered around the county to allow maximum access for coaches, volunteers and club officials to attend

Looking ahead to 2011-12 Continue to roll out the new

education and training workshop programme with updates throughout 2011–12

Continue to listen to the demands of established coaches and new coaches and provide essential workshops for development

Aim to strengthen the programme with more impairment specific workshops

Introduce a new online booking system using CoachWeb

Special Schools Sports Festival


The Special Schools Sports Festival continues to go from strength to strength and was in its ninth year when it was held on Thursday 1st July 2010 at Shobnall Leisure Complex, Burton upon Trent. Again, the date was chosen so that it tied in with Lloyds TSB National School Sport week, which aimed to use the power of the London 2012 olympic and Paralympic Games to inspire more young people to take part in and understand the value of sport and raise the profile of PE and School Sport at a local level. The event also provided an opportunity to make children and parents aware of local community sport clubs and activities. SASSoT are facilitating this pathway to community sport by supporting clubs to become more inclusive and improve the skills and knowledge of sports coaches and volunteers.

highlights over 330 pupils from 14 of the

county’s Special Schools enjoyed a day to remember at the festival which brought together young athletes from across Staffordshire and Stoke-on-Trent participating in athletics, cricket, football, badminton, tag rugby and archery, making it one of the biggest disability sporting events in the county

34 volunteers were recruited from Stafford Grammar School, Burton College and South Staffordshire College who provided an invaluable service in ensuring the day ran smoothly using their energy and professionalism

A successful vIP event was held including attendance from the Mayor of East Staffordshire, Councillor David

Leese and former Paralympic athletes Marcus Asbury and Mark Fosbrook were also on hand throughout the day to offer advice. This year the youngsters also had the opportunity to shoot against former olympic medallist, Alison Williamson, in an archery masterclass

A Disability Sport and Activity guide was developed to aid the transition from school to community sport and encourage more clubs to provide pathways for these athletes to continue to participate in sport and for children who want to experience the benefits of sport and physical activity

Looking ahead to 2011-12 Deliver another successful event,

which meets the special schools’ requirements at a later date in 2011, engaging a higher number of Special Schools and young people.

Adapt the sport and physical activities on offer at the festival to meet the needs of the pupils in the Special Schools

Increase the number of sports clubs completing an Inclusive Club Health Check, which will highlight how inclusive a club is which can then be used as a plan of action to increase the membership of disabled people within the club

SASSoT to work with several disability sports clubs that don’t have a National Governing Body which offers Clubmark or a multi-sport club that covers more than one sport on achieving the EFDS Clubmark. These clubs can then become exit routes from activity at future festivals



East Staffordshire Community Games held on 24th July 2010 during the London 2012 Open Weekend

Community Games


Community Games’ is part of the West Midlands’ Legacy Trust programme that aims to leave a lasting legacy from the London 2012 olympic and Paralympic Games.

Community Games will provide a wonderful and unique opportunity for communities from all backgrounds right across the West Midlands to come together to celebrate the 2012 Games and enable thousands of people to experience and create their own olympic or Paralympic moment.

SASSoT were awarded the contract to deliver the Community Games training, mentoring and support programmes across Staffordshire and Stoke-on-Trent.

The Games will enable people to learn new skills, take part in new activities and come together with their neighbours to create real community spirit.

The sub-regional target is to engage 18,000 participants through 88 Community Games taking place in different communities across Staffordshire and Stoke-on-Trent by the end of the 2012 olympic and Paralympic Games.

highlights 6 Community Games took place in

2010 which involved 125 volunteers and 1060 participants

11 Community Games advocates have been recruited and are promoting and advocating the Community Games to the local communities they are in contact with

Linked in with the 2012 Ambassadors programme and recruited 5 olympic ambassadors from the sub-region which were deployed into Community Games events

Delivered 2 x Community Games workshops at the Staffordshire 2012 conference on the 10th Feb 2011

on Tuesday 15 March 2011, to celebrate 500 days to the olympic Games, David Moorcroft, Chair of the West Midlands Leadership Group for the 2012 Games and Community Games organisers from across the West Midlands came together at Cheadle Sports Barn in Staffordshire Moorlands for the regional Community Games launch to encourage communities to sign up to run their own Community Games events in the run up to 2012.

19 Community Games have so far been registered to be organised in 2011

Looking ahead to 2011-12 Launch and promote a new

Community Games Fund in partnership with South Staffordshire PCT which is aiming to support up to 12 community-focused events in 2011

organise and deliver 4 free Community Games workshops to help organisers plan and market their own Community Games between now and September 2012.

Provide an incentives package to ensure all Community Games organisers register and evaluate their own Community Games event

Marketing & Communications


our new look website launched the start of another busy year for marketing and communication developments at SASSoT. The SASSoT website remains our key communication tool receiving over 52,975 unique visitors in 2010/11. our monthly e-newsletter also continues to grow in content, receivership and impact with local press publishing key articles. This year has also seen SASSoT join the social media circuit with our Facebook pilot initiated in December 2010.

Alongside this activity we have continued to develop comprehensive communication channels through dedicated forums and meetings. This has nurtured relationships between partners and provided a catalyst for the development of projects and the delivery of sport and physical activity.

highlights New look website launched to

include an ‘Information For’ section which guides and signposts an individual to the most appropriate sections of our website i.e. parents, coaches, volunteers, disabled people

Facebook pilot implemented providing weekly posts to over 110 members

Partnership satisfaction survey conducted with key partners and stakeholders. Headline results showed

■ 95% of partners felt that SASSOT’s contribution to partnership working was either good or excellent

■ 97% of partners felt that the CSP’s

communication with partners was either good or excellent

Twelve monthly sport-e newsletter issued with a total of 264 articles from over 35 partner organisations. An additional 1,127 people signed up to receive the newsletter in 2010/11 totalling 2,641 recipients.

Fortnightly disability e-newsletter produced and distributed to over 400 recipients including disabled people, parents and professionals

SASSoT continued its commitment to recognising and rewarding local sporting achievement by sponsoring number of local sports awards

Maps produced to illustrate NGB state of readiness to work with LAs and SSPs supporting the NGB engagement process. Additional mapping services have also been provided to NGBs.

Looking ahead to 2011-12 Develop a new Marketing and

Communications plan

Creatively market and promote key partnership programmes including Sportivate, Sport Makers, Gold Challenge and Community Games

Expand the Facebook pilot to incorporate specific Facebook pages for ‘Disability Sport’ and ‘Sportivate’. We will also be exploring the use of additional social media including Twitter and youTube

Introduce the new SASSoT ‘Get Active’ brand

“Very grateful for all the support provided by SASSOT. Thanks”.

“I feel that the work that directly impacts on clubs, coaches and delivery is the most valuable”

Comments from Partnership Satisfaction Survey 2010



knowledge Management


SASSoT have worked proactively this year supporting partners to collate, access and analyse sport and physical activity participation data.

This data has been used to inform trends and support the development of sport delivery plans and facility strategies. SASSoT, in partnership with Staffordshire University were also hoping to develop a Knowledge Transfer Partnership (KTP) that would enhance strategic planning, delivery and monitoring.

Due to challenging financial times funding for KTPs was reduced and therefore the bid was not successful. over the next 12 months SASSoT will be exploring alternative methods of initiating some of the key actions that were included in the KTP plan.

highlights Key stakeholder impact documents

were produced detailing actual investment, number of participants and coaches/volunteers supported in a particular geographical area. The headline figures collated for Staffordshire and Stoke-on-Trent (2010) were:

total Investment £783,000

number of Participants 19,500

number of Coaches / Volunteers Supported 1,200

Active People Survey 4 (2009/10) results were collated, analysed and communicated to partners. Key results are shown in the table in the left hand column:

NI8 results showed that 6 Staffordshire local authorities witnessed a positive direction in travel

LAA and NI8 data and programme implementation progress information collated and shared with partners

Active People and Market Segmentation training delivered to 24 partners from NGBs, LAs and the PCT

Funding support and advice provided to partners and clubs who accessed a total of £6,444,395 non-Sport England investment

Looking ahead to 2011-12 Monitor and evaluate the impact of

appropriate programmes

Support partners to access Active People and Market Segmentation Data

Advocate, promote and support partners to access Sport England’s ‘In it for the long run’ toolkit

Promote and support the use of the Community Sport Asset Transfer toolkit with local partners, signposting to expertise where required

Work with the Staffordshire Leisure & Cultural officers Forum to develop a core common set of performance indicators that measure attendances at sport and cultural venues owned/managed by local authorities

“Through the use of comprehen-sive performance measuring

procedures SASSOT have been able to demonstrate the impact of investment into sport which has helped to secure additional

partner funding for 2011/12.”

Naomi Bird

KPI APS1 APS2 APS3 APS4 OneMillion 14.6% 15.2% 16.1%15.2%

Participation(3x30) 20.3% 19.6% 21%20.2%

Volunteering 4.6% 4.9% 4.8% 4.7%

ClubMembership 24% 24.3% 23.8%21.6%

Tuition 16.5% 17.4% 15.9%15.7%

Competition 13.1% 14.8% 13.3%13.6%

Satisfaction 70.6% 66.7% 68.6%68.6%

“The changes to funding structures for PE and school sport present us with some

significant challenges. However we are coming out

of a time where we have had unprecedented funding streams. With London 2012 getting ever closer this is a fantastic chance to create a

sustainable legacy for PE and school sport for future

generations. Be bold.”

Clive Jones

Clive JonesSchool Improvement Officer for Physical Education and Active Lifestyles t 01785 278 266 e [email protected]

The year 2010–2011 has seen some significant changes in the world of physical education and school sport. The new Government ceased funding the PESSyP strategy and announced the new School Games which will be seen as part of the legacy delivery around 2012. Each district has been offered a three day post of School Games organiser which will work to develop the structures in each district. As well as this every school will be provided with funding for a one-day release PE post to work around school sport. In the current economic climate this financial support is warmly welcomed.

highlights In the last year of PESSyP

Staffordshire was above the national average in terms of headline figures. This is a significant turn around from four years ago. A massive thank you goes to all those involved in this area of work and especially the eight Partnership Development Managers across Staffordshire

120 parents attended workshops to develop their understanding of physical development in schools. Many of these now support schools with the delivery of school sport

over 300 teachers attended training on various aspects of physical education run through education transformation

The Local Delivery Agency was highly commended for its work within CPD in Staffordshire and Stoke-on-Trent.

The lead agency, Staffordshire County Council, was recognised as having outstanding sustainable processes in place to ensure high quality CPD support to schools continued to be available

The National Curriculum in England is currently under review. As part of the consultation it is proposed that physical education will be one of four “core” subjects. It is also recommended that swimming 25 metres remains a statutory requirement

oFSTED requirements for schools are also under consultation with a “deeper” focus on teaching and its impact, as well as behaviour in schools at the centre

Looking ahead to 2011-12 The new School Games will bring a

new structure for school sport to support the excellent work that already takes place. A new countywide level 3 set of competitions will see new funding available

2012 will see the olympics arrive to London; this will present all schools and settings with the chance to inspire young people through PE and school sport. This is a once in a lifetime chance that we cannot miss

Education transformation, as part of Staffordshire County Council will continue to enhance its professional development support for schools and settings not only in Staffordshire but across the country

Staffordshire County CouncilEducation Transformation Division

Links with educationLinks with education have been and will continue

to develop as a key area of work for Sport Across Staffordshire & Stoke-on-trent.



School Sport PartnershipsSASSoT has supported the sub-region's School Sport Partnerships and provides three case studies as examples of how this support has worked in practice.

It has been year of change for School Sport Partnerships (SSPs), with the PE and Sport Strategy for young People (PESSyP) and the Five-Hour offer no longer being national priorities, and with SSPs awaiting full details of the coalition government’s move towards a focus on competitive school sport.

Staffordshire and Stoke-on-Trent’s ten SSPs have continued to maximise opportunities for all young people to access high-quality PE and sport, and SASSoT has continued to provide support around various work areas as outlined:

Half-termly CSP / SSP Interface Meetings where key projects and work areas are discussed and joint priorities are identified

Engagement with National Governing Bodies, for example via the monthly NGB Newsletter for SSPs, via an NGB representative attending the Interface Meetings and via a Partnership Development Manager attending the NGB Forum

Membership of the Local Delivery Agency (LDA), ensuring that all sport-specific courses for teachers are needs-led and appropriate

Ensuring that there is an SSP representative on all appropriate Partnership Forums, eg. the Workforce Steering Group

Identification of priority unaccredited clubs for SSPs and support for these clubs to achieve club accreditation

Support with various programmes such as Sport Unlimited and Playground to Podium, as outlined in the Case Studies below

Membership of the Competition Manager Steering Group and support for the School Games Forum, set up to look at the new national School Games framework

Collation of data and production of SSP-level reports relating to young People’s Sport and Physical Activity Participation

We will continue to work closely with SSPs during the transition to their new staffing structures, and over the coming months we will be looking at how we can best support each Partnership’s or area’s revised / new priorities

Following are case studies of some of the work areas where we provide support to SSPs.

MAIn IMAGePupils from Ryecroft Middle School participating in one of the archery coaching sessions

east Staffordshire : SChooL SPort PArtnerShIP

CASe StUdY : Dove valley Archery ClubCaroline Smith Partnership Development Manager t 01283 749463 e [email protected] www.esssp.org.uk

What we did and why A schools archery coaching programme in East Staffordshire was established. An archery coach was identified who worked with the School Sport Coordinator to provide taster sessions in schools within Uttoxeter. The coach completed an initial risk assessment at each school and then delivered an afternoon of archery coaching within the school. Following the taster sessions a weekly after school club was established at two of the middle schools. Archery had been identified through a schools audit as a sport which interested young people and had also been successful within another area of the district.

Who was it for?The project was for young people between 9–13 years from the first and middle schools in and around Uttoxeter. As the project involved taster sessions initially during curriculum time this provided equal access for all young people. The after school clubs were established at two of the Middle Schools, one based in the town and the other in Rocester. This gave young people from the town and outlying villages the opportunity to participate.

What role did SASSot play?SASSoT supported the project through distributing national funding to enable the activities to take place. This included funding from both Sport Unlimited and Archery GB PESSyP school-club link funding.

SASSoT also acted as the conduit between the Partnership and Archery GB on a number of issues included trying to access additional funding to enable activities to continue. SASSoT were also involved in promoting the project with the club at a National Archery conference.

Project outcomesThe funding and programme delivery has led to:

Weekly coaching taking place

A new community club established - Dove valley Archery Club

A volunteer obtaining the Level one Archery coaching qualification

The club accessing a Sport England Small Grant to continue the programme next year



Stafford & Stone : SChooL SPort PArtnerShIP

CASe StUdY : Community Sports Coach SchemeStephen Glover Partnership Development Manager t 07825 999 088 e steve.glover@ staffordandstonessp.co.uk

What we did and why over the past three years the Stafford and Stone School Sport Partnership has been involved in the Community Sports Coach Scheme. The scheme has enabled us to provide employment for local coaches and use them to develop Multi Skills within local schools. Multi Skills are non-sport-specific activities based on the FUNdamentals of movement - agility, balance and co-ordination. These skills provide a base for future all round development in most sports, coupled with the introduction of fundamental sport skills such as throwing, catching, running, jumping and striking. Multi Skills has given young people of Stafford and Stone a sound grounding in physical literacy.

Who was it for?Approximately five coaches have delivered a multitude of Multi Skills sessions to a vast number of Key Stage one and Two children in Stafford and Stone schools. Sessions in schools have led to pupils being identified to attend Gifted and Talented sessions during schools holidays and also a Multi Skills Academy which took place on Saturdays.

Through encountering a range of these activities which are non-sport-specific they have been able to improve their basic movement and fundamental sport skills in a fun, challenging and enjoyable manner.

What role did SASSot play?SASSoT has been a considerable help within the Community Sports Coach Scheme. They have identified the potential funding avenues and also assisted with Sport England paperwork. Relevant coaching courses in Multi Skills have been indentified, supported and funded by SASSoT.

Project outcomes The Community Sports Coach

Scheme has ensured that Multi Skills Clubs have been delivered by coaches who have a minimum Level Two qualification, ensured that the Multi Skills clubs programme are fully integrated into other development programmes and formed part of the player pathway for our young people.

over the three years, well over 1000 pupils benefitted from Multi Skills coaching in the Stafford and Stone School Sport Partnership.

nick SmithPartnership Development Manager t 07725 533 428 e [email protected]

derek YeomansSchool Sport CoordinatorSouth Stoke School Sport Partnership t 07956 568 352 e [email protected]

What we did and why The North and South Stoke School Sport Partnerships were able to deliver another opportunity for those pupils with a range of disabilities across the City to demonstrate their skills in athletics, wheelchair basketball, table tennis and football. Two separate days were arranged at Fenton Manor to accommodate pupils from both special and mainstream schools. From the activities, the coaches were able to score the pupils relative to their disability and so forward them on to the County Athlete Assessment Days (CAAD). National Governing Bodies were then able to signpost those with a particular aptitude and talent to various clubs across the region. We also ran another successful Aquatic Assessment Day. on this occasion we were able to invite pupils from schools across Newcastle as well as Stoke-on-Trent. The sessions were delivered expertly by the City Swimming Service under the guidance of Laura Shackleton. Laura and her team identified a small number of pupils who attended the CAAD.

Who was it for? young disabled children aged 11-16 (dry-side sports) / aged 6-14 (swimming) from both special and mainstream schools.

What role did SASSot play?SASSoT has supported the delivery of this programme by organising two County Athlete Assessment Days where experienced NGB coaches guided the children through drills and activities and were responsible for selecting talented pupils. SASSoT hasfurther supported this programme through the co-ordination of a steering group consisting of SSP, NGB and CSP representatives. This group has been fundamental in improving the way the programme is delivered locally.

Project outcomesThe P2P initiative has proven itself to be a most successful multi-sport opportunity for disabled pupils. Attendance has been excellent in terms of numbers from both special and mainstream schools. The pupils have had a wonderful sporting experience whether as a means of progressing in the identified sports or as a stand-alone activity. Particularly pleasing has been the support of parents. The fact that their children have been given a chance to shine has been greatly appreciated.

South Stoke : SChooL SPort PArtnerShIP

CASe StUdY : Playground To Podium (P2P)



Staffordshire UniversityCASe StUdY : Multi Skills Training ProgrammeChristopher Lee

Senior Lecturer in Coach Education t 01782 294 328 e [email protected]

What we did and why Sport and Exercise at Staffordshire University, in association with SASSoT, worked with local coaching partners and the schools network in Stoke-on–Trent to continue to provide this annual coach training initiative. Now in its sixth year, this programme provided 16 volunteer undergraduate students with the opportunity to undertake a free formal structured training programme pre-Christmas into how to deliver multi skills sessions. Then from January until April the students were deployed into the local primary school network where they helped to deliver multi skills sessions under the mentorship of experienced coaches from partner coaching organisations ASM Sports and Time 4 sport.

Who was it for? This initiative was to primarily provide an introductory experience to help develop novice student coaches coaching capabilities and confidence working with young children. Historically this has led to a significant number of student coaches going on to gain paid employment either with ASM Sports, Time 4 Sport or other local coaching organisations.

What role did SASSot play?SASSoT provided funding of £800 to help pay for pre–Christmas student training costs and multi skills coaching resource packs. In addition SASSoT helped student coaches gain further employment or experiential coaching opportunities by helping them to register on the SASSoT CoachWeb database.

Project outcomes A great additional experiential

coaching opportunity for student coaches at Staffordshire University

Potential added coaching workforce resource for partner organisations and other coaching companies in the area

Extra staff resource in local primary schools in Stoke-on–Trent to help improve the quality of multi skills sessions in schools

A great example of a multi agency partnership programme working effectively to deliver multiple benefits on a very modest budget.

Angela daleHead of Sport t 01782 733 367 e [email protected]

What we did and whyActive Universities was a themed funding round set up by Sport England in collaboration with British Universities and College Sport (BUCS) to encourage a further 100,000 additional students to participate in sport at least 3 times per week. Nationally there are currently just under 3 in 10 university students playing sport regularly, similarly this figure is reflected locally at Keele and Staffordshire Universities. Working with SASSoT both Keele and Staffordshire Universities worked collaboratively together to devise a programme and apply for funding aimed at creating accessibility for the 72% of students who do not currently participate but say they would like to do more sport.

Who was it for? The funding applied for would enable all eligible students (those not currently participating 3 times per week) to participate in intramural sport. Intramural Sport is a great way to enrich students’ experience in sport by meeting new friends and staying healthy. Competitions will be based on the premise of enjoyment, socialising and participation and provide all participants with the opportunity to play their chosen sport weekly and take part in a friendly league without the need for structured training sessions or expensive kit.

What role did SASSot play? SASSoT were key partners in this project. As partners they organised a meeting between the two universities and highlighted the funding opportunities and the outcomes that might be achieved through such a project. once we had started the bidding process SASSoT’s Sports Manager was invaluable in helping to pull the bid together. She contacted all the NGBs involved, collated the evidence and statistics provided by both Keele and Staffordshire Universities to ensure we had the correct base lines and targets to meet Sport England’s bid criteria. It would have been almost impossible to achieve with the help of SASSoT.

Project outcomesAt the end of March 2011 we were elated after being awarded £107,313 by Sport England to develop our project. This money will go towards employing a Sports Engagement Co-coordinator and providing the facilities and equipment required to run a successful intramural project in the following sports:- Cricket, Tag Rugby, Basketball, Futsal, 5 a-side football, Table Tennis, Badminton, Netball, Multisports. I know that this project will be instrumental in the development of the student experience and the wellbeing of our students at Keele and at Staffordshire Universities. SASSoT have also pledged to continue their support to this project and we look forward to working closely with them on this and other future sporting initiatives.

keele UniversityCASe StUdY : Active Universities



Links with Primary Care trusts (PCts) Increasing participation in physical activity promotes healthier lifestyles contributes

to narrowing of health inequalities and can provide economic gains by reducing costs associated with physical inactivity. the three PCts working across Staffordshire

have increasing levels of physical activity high on their agenda. Working with key partners involved in promoting participation in physical activity, SASSot are uniquely positioned to boost delivery of this agenda alongside sport.

South Staffordshire : PrIMArY CAre trUSt

CASe StUdY : Club Support Plan and Physical Activity GrantJo robins Consultant in Health Improvement t 01889 571 700 e [email protected]

What we did and why In 2010, South Staffordshire Primary Care Trust provided £10,000 of funding to support local sports clubs to achieve Clubmark accreditation to ensure that clubs operate to a set of consistent, accepted and adopted minimum operating standards and for clubs to develop high quality, welcoming environments for young participants. The funding was also used to support an increase in volunteers and coaches achieving qualifications in order for them to increase local provision of sports and physical activity opportunities and increase participation.

Who was it for? The funding was for local clubs and volunteers across South Staffordshire PCT area with the focus on the most deprived areas of the PCT to include East Staffordshire (Heart of Burton), Cannock Chase (Chadsmoor) and Tamworth (Belgrave).

What role did SASSot play?SASSoT supported the delivery of both projects over a 12 month period through the promotion of opportunities for funding through clubs, national governing bodies and local authorities and providing officer time to support clubs in targeted areas to become accredited in Clubmark, NGB accreditation or the SASSoT QualityMark.

Project outcomes 31 sports clubs from 12 different

national governing bodies for sport were awarded funding for accreditation

A total of 49 qualifications from levels 1 - 3 have been funded

7,644 coaching hours to be delivered for return on investment

Approximately 3,000 participants being coached as a result of the investment

Chris kirklandStaffordshire Co-ordinator for the 2012 Games t 01785 854 595 e [email protected]

What we did and whyThe fourth Staffordshire and Stoke-on-Trent 2012 Conference took place on 10 February 2011 at Cannock Cricket and Hockey Club. The conference provided an opportunity for delegates to find out more about activity inspired by the 2012 Games taking place in Staffordshire and Stoke-on-Trent and the work of partners regionally and nationally in developing a lasting legacy.

The focus was on opportunities for people with disabilities and the expert speakers included Chris Holmes MBE, nine times Paralympic gold medallist and Director of Paralympic Integration for London 2012 and David Moorcroft oBE, olympian, former World Record Holder and Chair of the West Midlands Leadership Group for the 2012 Games.

Who was it for? over 130 delegates attended to find out how they could get involved in 2012-inspired projects and programmes and how their organisations and communities in the sub-region could benefit. Delegates were from a wide range of organisations, including local authorities, the voluntary sector, schools, sports clubs, the health sector and art and cultural organisations.

What role did SASSot play?SASSoT have played an important role in the organisation of the 2012 Conference. The team at SASSoT advised on the agenda at the event with their expert guidance on important issues, potential speakers and facilitators.

SASSoT assisted in the promotion of the event and Mark Thornewill, Naomi Bird, Chris Turner and Leigh Morton all provided their services on the day.

Project outcomesAs a result of the conference the following outcomes were achieved:

Raised the profile of the issues around disability sport

Increased awareness of 2012-inspired projects and programme being delivered locally, regionally and nationally

Inspired organisations to celebrate the 2012 Games and maximise the opportunities offered

Staffordshire

A demonstration of Wheelchair Fencing by Adrian Derbyshire (left) and Alan Sheriff (right) of the Great Britain Paralympic Sabre Team

CASe StUdY : Staffordshire & Stoke-on-Trent 2012 Conference

Links with the 20112 olympic and Paralympic Games

London 2012 presents a fantastic opportunity to promote participation in sport and build a lasting legacy for the development of sport across the country.

Staffordshire and Stoke-on-trent are determined to make the most of these opportunities.



Stoke-on-trentCASe StUdY : Dancing for the Games ‘World of Dance’Vanessa darlington

Stoke-on-Trent Co-ordinator for the 2012 Games t 01782 236 156 e vanessa.darlington@ stoke.gov.uk

What we did and whyStoke-on-Trent City Council has successfully secured £90,490 from Dancing for the Games to deliver a three-year wide reaching and diverse dance programme in the city. The aim is to support the grass roots delivery and development of dance and enable 10,000 people to take part in free dance activity that breaks down cultural barriers, entertains them and inspires them to get active. Dancing for the Games is part of the Cultural olympiad in the West Midlands and is funded by Legacy Trust UK, Arts Council England West Midlands and Advantage West Midlands.

Who was it for? The programme delivers free dance taster sessions and lessons in community settings from Bhangra to Ballroom, Belly Dancing to Salsa. over 5250 people aged 2–92 have been involved in the project with workshops and lessons taking place in settings as diverse as care homes to Girl Guides groups, from carnivals to extended school activity. Looking forward the project will support the build up to the Torch Relay and Evening Celebration in Stoke-on-Trent on 30 May 2012.

What role did SASSot play?SASSoT have helped advertise the project to community groups in Stoke-on-Trent through their monthly e-newsletter.

Project outcomes over 5250 people engaged in dance

workshops or lessons to date

400 young people performed in show ‘Rites of Endeavour’ at victoria Hall November 2010

Dance training for local Exercise to Music practitioners in Bollywood commissioned

Workshops currently offered in six dance styles

Bhangra Dance artist Sohan Kailey

Catherine PendleburySouth Staffordshire Athletics Network Coordinator South Staffordshire Athletics Network t 07800 619 841 e [email protected]

What we did and why South Staffordshire Athletics Network (SSAN) continues to build on its successes. The network has a strong committee and separate action groups to lead and focus on the areas of junior development, endurance running and coaching.

A competition called Quadkids was a huge hit with our junior athletes, clubs and in schools and we look forward to building on it this year.

The huge (and growing) number of endurance runners have received further support with their training through presentations on topics they requested alongside a novel safety identification system (tag they can put on their trainer lace) will ensure our runners in the network get help if they need it whilst out running.

We continue to support coaches with practical sessions analysing their own coaching from higher level coaches. This is making a significant difference to coaching across our network. Comments from coaches are that these sessions are high quality and being arranged locally to them is greatly appreciated.

The network is entirely led by its clubs and therefore the success is down to them. Although huge thanks must go to Chairman John Finney who continues to enthuse and drive the network clubs by dedicating hours of his own time and expertise.

Who was it for? The network is now made up of seven athletic clubs. Newcastle (Staffs) AC and Lichfield RC have joined the five founding clubs. These being: Burton AC, Cannock & Stafford AC, Stafford Harriers, Tamworth AC and Washlands Women Runners.

What role did SASSot play?SASSoT continue to work in partnership with the network by supporting the annual plan and network coordinator. SASSoT sit on the network committee, supporting coach, club and disability development, maintain the network website (www.ssan.org.uk) and advise on suitable grants to sustain the network beyond its funded time. The network is extremely grateful for the professional input of the SASSoT team.

Project outcomesThe network goes into its third year aiming to impact further specifically on club structures and coach development. Focus will be also be to source funding to maintain the network as we go into the exciting olympic year!

AthleticsCASe StUdY : South Staffordshire Athletics Network

Spencer Duval giving a mental toughness presentation

Sportsthis section will provide an account of achievements for Athletics, Badminton, Basketball, Cricket, Football, Golf,

Gymnastics, netball, rugby Football Union, Swimming and table tennis.



What we did and why As an organisation that does not have the fortunate circumstance of occupying our own office space outside of the National Badminton Centre in Milton Keynes, BADMINToN England’s Regional Network across the country rely heavily on strong partnerships to secure a base in which to work from.

Due to the nature of our work the West Midlands Badminton team, which consists of 3 Regional officers and 1 Regional Manager, cover all 5 counties across the region. As a result the office spread for each officer was disparate and often inconvenient coupled with inconsistent service.

With the recent expansion of SASSoT’s office space, they were able to provide an offer to us as an NGB that provided not only office space for all of the team and a quality administrative service, but the opportunity to work in an environment that encourages partnership working.

We have had the benefit as a team to take advantage of a whole range of opportunities that would otherwise have been missed.

outcomes Sharing good practice

Introduction to sport development interventions and initiatives

Communication

Knowledge management

Access to funding

operational and strategic support at both sub-regional and regional level

Most importantly, SASSoT has given the West Midlands Badminton Team an opportunity to work alongside each other on a weekly basis. This has enabled our team to operate more strategically, efficiently and we are far better equipped to work effectively for the benefit of Badminton locally, regionally and nationally.

BadmintonCASe StUdY : SASSoT provide a regional office baserachel Bayley

Regional ManagerBADMINTON Englandt 07825 094 722 e rachelbayley@ badmintonengland.co.uk

New Junior session at Northwood Stadium, managed by Northwood Valiants Basketball club. Stoke on Trent.

Joanne ArnoldBasketball Development OfficerEngland Basketball t 01785 619 349 e [email protected]

What we did and why The Basketball Development officer (BDo) identified a need for funding support for numerous clubs in Staffordshire and Stoke-on-Trent.

The BDo worked with SASSoT to bring together information to submit a Sport England Small Grants funding application in order to provide much needed support for clubs.

The issues addressed in the application covered many areas of club development but focused primarily on the development of junior sections within existing clubs.

The application addressed a lot of barriers for clubs in managing junior sections and supported multiple clubs, which in turn offered a bigger output in terms of affiliated members to England Basketball and total new club members.

Who was it for? The BDo identified five clubs with a good geographical spread, which had dedicated volunteers and a willingness to support the development of a junior section.

The funding was targeted for coach development, affiliation for new players and officials to England Basketball, specialised equipment, essential safeguarding courses and CRB checks.

What role did SASSot play? SASSoT provided the BDo with the background research in terms of priority mapping for basketball in School Sport Partnerships and provided information locally about the current levels of participation in order to support the need for this funding.

The Coaching Development Manager offered support in terms of progression and advice for the newly qualified coaches

SASSoT offered ongoing advice on generic club development and supported the BDo in distributing funding as well as facilitating access to essential partners in order to promote the developing clubs.

Project outcomes An increase in the number of Junior

sections within clubs in the sub-region

An increase in the number of qualified coaches

An increase in the number of affiliated players and members of England Basketball

Creation of new school/club links with the new junior sections

BasketballCASe StUdY : Sport England Small Grants Award



What we did and why Following its move to incorporation in october 2010, Staffordshire Cricket committed to reviewing its board’s roles and responsibilities.

A working group, created from ECB staff and county cricket boards, identified what it believed a high performing cricket board should look like and Staffordshire Cricket set about ensuring that it continued to be effective and efficient, fitter for purpose and able to face future challenges.

A local task and finish group was identified, bringing together representatives from various stakeholders and interested parties from both the cricket and non-cricket community, to challenge the board’s vision, purpose and its collective skill sets.

Who was it for? The group was tasked with helping to identify the core purpose of the cricket board, to clarify its vision and to analyse the required skills necessary to lead the newly incorporated cricket board forward.

The group was encouraged to be honest in its assessment of the board’s performance which provided an invaluable and enlightening range of input and feedback from outside the board’s traditional customer base.

What role did SASSot play?SASSoT’s Sports Manager was an instrumental part of the team, providing challenging questions and constructive feedback to help shape the work of the group.

In discussing themes that were often contentious, the underlying tone was always positive and based upon the drive to improve – even when discussions went on well beyond their planned timing!

Project outcomesStaffordshire Cricket now has a clear and communicated vision and purpose. Necessary skill sets have been identified. Subsequent gap analysis against existing strengths has lead to planned recruitment of additional people with the appropriate expertise to enable more effective decision-making. The work of the group has helped to form a more future-facing cricket board with the strong leadership needed to move cricket in Staffordshire forward.

CricketCASe StUdY : County Board Self AssessmentJason Britton

Cricket Development ManagerStaffordshire Cricket t 07827 307 745 e [email protected]

Characteristics of a High Performing Cricket Board

Focus on the delivery of desired and key results

Focus on meeting customer need

Strong leadership

Creating the future

Effective decision making processes

Strong corporate governance

Skilled workforce

Continual improvement

Working in partnership

STAFFORDSHIREFOOTBALL ASSOCIATION

LIMITED

Andy WestonCounty Development ManagerStaffordshire Football Association t 01785 256 994 e andy.weston@ staffordshirefa.com

What we did and whyAs part of the Sport Unlimited programme, Staffordshire FA’s Community Coach, Faye Seeley, delivered after school sessions in Cheadle High, Biddulph High and Leek High Schools. These sessions targeted girls not currently playing football to create school teams to take part in the Staffordshire County U16 Girls High School League. These girls were then given information on local Charter Standard Clubs in the area. Staffordshire FA used evidence from Local Area Data, current female participation activity and affiliated club consultation in the development of the project.

Who was it for? The sessions were aimed at semi-sporty girls identified by the school teachers in each high school. The girls were pre-dominantly not playing in clubs, however they had shown interest in getting back into football and playing on a regular basis for the school within the County High School League.

What role did SASSot play? The equipment and coaching for the project was funded by the Sport Unlimited programme via SASSoT. This enabled the project to be delivered at all high schools in Staffordshire Moorlands, giving all girls in the area the opportunity to play and access football. The funding and use of the SASSoT and Sport Unlimited logos enhanced the value of the project and showed strong partnership work between SASSoT and Staffordshire FA.

Project outcomes After school sessions successfully

delivered in 3 high schools

3 new teams taking part in the County U16 Schools League

Links created with local female Charter Standard Clubs

Leek Town FC and Cheadle Town FC supported to develop female sections

FootballCASe StUdY : Staffs Moorlands Sport Unlimited Girls’ Football Project

Staffs Moorlands Girls’ Football Project



What we did and why10% of the Staffordshire County Golf Academy funding was ring fenced for disability golf. Craig Thomas was selected to become the lead coach for this as he is passionate about driving disability golf and we felt he was right for the role. We ran a course of sessions in 10 schools around Staffordshire; these were a mix of primary and secondary schools. These sessions were delivered using Tri Golf and Golf Extreme equipment.

Who was it for? This project was aimed at children with a wide range of disabilities who attend special or community schools in Staffordshire. There were no restrictions in place and all sessions were run during curriculum time.

What role did SASSot play?There was no direct funding from SASSoT for this project but it was the training courses that SASSoT made available for Craig to attend that has allowed us to run such a programme. The relationship between Craig and SASSoT’s Disability Sport & Physical Activity officer also helped us to deliver this programme.

Project outcomesThe year one project ended with the first Special and Community School Golf Festival where all of the children who had received coaching were invited to represent their school at this event. 90 children attended the event and over 100 children had received coaching.

GolfCASe StUdY : Disability GolfCraig thomas

Lead Disability Golf Coach and Director / CoachStaffordshire County Golf Partnership and The Golf Academy t 07973 798 483 e [email protected]

Craig Thomas working on putting skills during one of the school sessions

rhian JonesClub Development Co-ordinatorBritish Gymnastics t 07739 512 196 e rhian.jones@ british-gymnastics.org

What we did and why It was identified that North Staffordshire had limited gymnastics activities for disabled children and young people. A trampoline group was established in Chesterton allowing these children/young people to access an enjoyable sport as well as improve co-ordination, confidence, stability and strength. Trampoline taster sessions were held to allow potential bouncers, parents and carers the opportunity to have a go at trampolining and see the benefits for themselves. Information about the sessions was sent to local special schools and a link has been created with Caudwell Children’s Charity. Regular trampoline sessions are now held on a Tuesday and Friday evening.

Who was it for? The Trampoline sessions were established for disabled children and young people. The sessions aim to include all kinds of disabilities in order to ‘include the excluded’. Parents, carers and siblings also have the opportunity to try trampolining and can volunteer within the sessions.

What role did SASSot play?SASSoT awarded £480 from the ACCESS across Staffordshire fund which was used along with British Gymnastics funding for the payment of venue hire, promotion and marketing and once the sessions are established will pay for British Gymnastics club membership and to help subsidise membership fees for the gymnasts to ensure they are fully insured through British Gymnastics. The funding will also pay for the training of a club welfare officer and for one coach to attend the Gymnastics and Movement for People with a Disability add-on module through British Gymnastics.

Project outcomes Successful taster sessions/open days

held

New disability trampoline club established with 40 places available across 4 sessions on a Tuesday and Friday

The club aspires to continue to grow once more volunteers and coaches are trained

Link created with Caudwell Children’s Charity to provide trampoline gymnastics to their children

GymnasticsCASe StUdY : Disability Trampoline Club

Jackie Jackson, Head Coach, with new bouncers having fun at the disability trampoline taster sessions.



Carly Beach, West Midlands Regional Manager presents Silver CAPS/Clubmark accreditation certificate to Fenton Manor Netball Club.

What we did and why Netball coaching and officiating is a volunteer dependent role and there is lack of paid opportunities in Staffordshire. The expense of becoming a qualified coach/official can often deter many people from achieving the qualification.

Part of my role is coaching and officiating development, so to be able to inform volunteers of local courses along with funding to partly subside the cost has had a positive impact for netball in Staffordshire. To ensure that the majority of volunteers were aware of the coach scholarship programme, I often sent emails to club secretaries, put an article in the county netball newsletter as well as informing clubs/leagues when I was in attendance at a meeting.

Who was it for? Junior netball clubs based in Staffordshire are encouraged to achieve the Club Action Planning Scheme (CAPS) accreditation from England Netball and this often incurs expenses to qualify coaches, umpires and attend other courses. The coach scholarship programme has ensured that the junior clubs in the area are operating with qualified coaches/officials. A local league were in need of new officials and the league committee, in partnership with SASSoT coach scholarship programme, have been able to run a partly subsidised officiating course.

What role did SASSot play?There was support for anyone applying from the Workforce Development Manager and Workforce officer who were always more than happy to help.

one of the clubs found out about the coach scholarship programme when applying for the club accreditation funding and the Club Development Manager advised the netball club to apply for both to increase the sustainability of the club.

Stafford Netball Club received in total over £1500 from the two programmes thanks to SASSoT’s pro-active nature.

The club have just been awarded outstanding Club of the year for West Midlands Netball Awards achieved by having more coaches and support thanks to funding provided by the coach scholarship programme.

Project outcomes 90% of junior netball clubs in

Staffordshire have used the coach scholarship programme to qualify Level 1, 2 & 3 coaches in order to gain CAPS accreditation

A local league will have 20 new officials working towards their C award qualification

The county will have 2 new UKCC Level 3 coaches and a UKCC Coach Tutor/Assessor

netballCASe StUdY : Coach Scholarship ProgrammeSally kendrick

Netball Development OfficerEngland Netball t 07545 924 957 e sally.kendrick@ englandnetball.co.uk

tomas BartramRugby Development Officer -StaffordshireRugby Football Union t 07841 156806 e [email protected]

What we did and whyThe project, led by the Rugby Football Union in partnership with our member clubs, engaged over 300 girls from schools right across Staffordshire. We delivered school based sessions to girls from rural schools in Staffordshire Moorlands and South Staffordshire, to more urban schools from inner city Stoke-on-Trent and Burton upon Trent. The overarching aim was to enthuse and engage the girls in competitive Touch Rugby activity and then encourage them to join one of our established girls’ sections at a local rugby club. For many of these young girls the experience of playing touch rugby was their first competitive insight into girls’ rugby and what it can offer. As a result of the competition and subsequent follow up work, several participants from the festivals have now joined their local club and are participating on a regular basis.

Who was it for?The project engaged girls from the y7 and y8 schools year group i.e. 11-13 year olds. It specifically targeted girls schools were there was a viable exit route nearby, although several other competitions took place so that girls from right across Staffordshire could take part. Girls’ rugby is still a minority sport, and although England are one of the foremost international teams, participation numbers are still relatively low. The girls received a number of weeks high quality coaching from RFU Community Rugby Coaches, were

developed into a team and then led into competition against similar schools from across a specific area.

What role did SASSot play?SASSoT kindly provided the RFU with a grant of £500, courtesy of their ‘ACCESS’ programme. The £500 helped to cover the costs associated with the project, these being: coaches costs, equipment, facility hire, trophies and administration costs. This grant award helped the project run smoothly.

Project outcomes over 300 new participants taking part

in girls’ touch rugby

3 main competitions took place across Staffordshire

More than 15 schools took part in the programme overall

As a result, several girls have now gone on to play for the local rugby clubs

rugby Football UnionCASe StUdY : Developing Girls’ Rugby in Staffordshire


www.sportacrossstaffordshire.co.uk | 3736 | Sport Across Staffordshire and Stoke-on-Trent | Annual Report 2010 - 2011

What we did and why We used the monthly SASSoT sport-e newsletter as a means of disseminating useful information on aquatic opportunities in the county, including regional and national updates. By using the e-newsletter we were able to filter the information to a range of people and organisations all at once.

Who was it for? The e-newsletter gave me the opportunity to communicate with clubs, local authorities, school sport partnerships, NGBs and community groups.

What role did SASSot play?Each month SASSoT send a reminder email asking for articles for the e-newsletter. I would submit any articles to be included to SASSoT who would then add these to the newsletter before sending to all those on the distribution list.

Project outcomesIndividuals and organisations in the county were kept up to date with opportunities available to them. We were also able to inform them of new programmes and initiatives in an efficient way on a monthly basis.

SwimmingCASe StUdY : SASSoT’s sport-e newsletterJodi Adams

Aquatic OfficerASA West Midland Region t 07824 389 746 e [email protected]

Sam PerryWest Midlands Disability Officer and Club Support CoachEnglish Table Tennis Association t 07961 055 945 e [email protected]

What we did and whyThe programme encourages young disabled people to participate and compete in sport, to access high level coaching through schools and join table tennis clubs. High level competitive opportunities are available for young people in table tennis through regional training to national squad training, national Grand Prix events – UK School Games and ultimately World and European Championships and the Paralympics.

SASSoT held a Playground to Podium event at Fenton Manor in March where numerous sports attended including Table Tennis. The aim of the day was to give young people the chance to try sports that they have never played before and to be assessed for their potential.

Who was it for?The project catered for young disabled people with varying impairments and support needs.

What role did SASSot play?Without SASSoT the County Athlete Assessment Day (CAAD) would not take place. SASSoT coordinated invites to young disabled pupils that were identified by School Sport Partnerships. SASSoT also organised the venue, equipment, volunteers and food to ensure that the young people gained the most out of the day.

Project outcomesEight young people that showed potential were identified and advised to attend table tennis sessions in the local area where working together, we aim to give the young people the skills and qualities to improve and succeed in table tennis.

table tennisCASe StUdY : Playground to Podium

Burton Uxbridge Disability Session



Janene CoxCommissioner for Culture and Leisure t 01785 278 368 e [email protected]

IntroductionStaffordshire County Council’s Culture and Leisure Division has continued to develop programmes to engage children, young people, adults and families in cultural and learning activities over the past year. These aim to provide positive and shared experiences which help to develop and empower Staffordshire’s communities and support health and well-being. We work in partnership with a wide range of organisations including district and borough councils, other public sector organisations and voluntary agencies to deliver joined up cultural and informal learning services. Staffordshire County Council (SCC) is also coordinating how the County can maximise the impact of the 2012 Games.

highlights SCC and SASSoT have worked in

partnership on the Local Area Agreement priority to improve young people’s participation in positive activities

Increased participation in the national Summer Reading Challenge, which aims to maintain children’s reading skills during the summer holidays. 47.8% of children surveyed thought they were better readers as a result of their involvement

Reminiscence sessions and social and learning activities for older and vulnerable adults has supported individuals’ health and well-being

Increased provision of volunteering opportunities in libraries, arts, museums and archives has helped individuals to develop skills and confidence and has also contributed to creating stronger communities

The ‘Staffordshire Gets Set for the Games’ placement project was awarded the London 2012 Inspire Mark, which has helped to engage more schools in the London 2012 Get Set programme

We have supported the roll out of the Community Games programme

Looking ahead to 2011/12 Ensure that Staffordshire’s

communities can access, enjoy and benefit from a range of learning, recreational and cultural activities

Continue to advocate healthy lifestyles to contribute to people’s wellbeing, including a programme of activities for Health Information Week

Continue to build on the success of the Summer Reading Challenge programme

A £92,000 People Dancing for the Games Grant has been obtained from the Legacy Trust. Local dance partnerships will be established and activities will start during 2011-12

Continue to look at opportunities to maximise the opportunities from the 2012 Games, for example the olympic Torch Relay

Staffordshire County Council

Local AuthoritiesAs community leaders, local authorities play a vital role in the provision

of facilities, programmes and opportunities for people to participate in sport and physical activity. this section identifies examples of the excellent work that is

carried out across Staffordshire and Stoke-on-trent.

“Our focus is to deliver a comprehensive and enriching

offer which engages more people in learning, recreational

and cultural activities and which helps to define

Staffordshire’s identity.”

Paul SmithSports Development Manager t 01543 464 484 e paulrsmith@ cannockchasedc.gov.uk

What we did and whyCannock Chase District Council’s Community Wellbeing Team – Sport deliver a diverse range of Community Projects, tackling issues of health improvement to anti-social behaviour. To this end its Community Sports Coach works closely with a variety of different Partners, primarily focusing on enhancing extra curricular physical activities across the district in both school and community based settings.

Coaching programmes were established around multi-skills and the focus sports of football and athletics, providing high quality sessions for all participants. The aim was to develop the skill levels of an individual in an enjoyable and challenging environment, whilst offering a pathway of progression into local Clubmark accredited clubs.

Who was it for?Work undertaken by the district’s Community Sports Coach was aimed at young people (5-25 years), with particular emphasis on those individuals with a range of access issues ie: low income families, disabled, special needs and mental health issues. We were able to target our coaching programmes at those localities with the highest levels of deprivation and social need. Much of the work undertaken is of an inspirational nature, providing individuals with that feel good-factor about themselves.

What role did SASSot play?The County Sports Partnership has played an integral part in the success of the post, providing the necessary support framework needed to enhance the quality and type of coaching programmes available.

This has involved the provision of continuous professional development opportunities, ranging from first aid training to coaching disabled performers workshops. The initial funding for the post was secured by the County Sports Partnership, through the Community Sports Coach Scheme, with 50% match funding provided by Cannock Chase District Council. Funding generated through this process, has allowed us to enjoy the benefits of a full time Community Sports Coach over a five-year period.

Project outcomes We were able to establish clear

sporting pathways of progression into local sports clubs ie: Heath Hayes Football Club and Cannock and Stafford Athletics Club.

Improved access to coaching programmes for those young people living in the district’s most deprived wards.

Secured additional funding to allow the post of Community Sports Coach to continue for a further 12 months (2011/12).

CannockCASe StUdY : Community Sports Coach Scheme

Gregg Allsopp, Community Sports Coach for Cannock Chase District Council, helps launch the after-schools Athletics club at Chase Leisure Centre.



neil BrownInterim Sports Development Team Leader t 01283 508 192 e [email protected]

What we did and whyEast Staffordshire has a very strong disabled sports network, being led by the Able Too Forum and East Staffordshire Borough Council (ESBC). This forum included representatives from ESBC, SASSoT, local community disabled clubs and schools.

Through this network we identified there were limited opportunities for children and young people with a disability in the Uttoxeter area to access inclusive activities.

The aim of the day was to encourage children and their parents to participate in various sporting activities, to learn new skills, improve their social skills and to make new friends.

Who was it for? Families across East Staffordshire with children and young people with a disability, particularly from the Uttoxeter area of the borough.

What role did SASSot play?SASSoT were the main organisers of the day and provided the funding to enable the event to go ahead. The Able Too Forum provided the link to Uttoxeter Leisure Centre and provided experienced sports coaches to lead certain activities.

The day was funded through a successful bid by SASSoT to Aiming High and was part of a series of ‘Reach For It’ Family Fun Days.

Project outcomes 24 families attended

New families introduced to sport and physical activity

Families given information of existing opportunities available to them

opportunity to gain feedback from families to identify gaps in provision

east Staffordshire Borough CouncilCASe StUdY : Aiming High Uttoxeter Family Fun Day

• Football • Cricket & Table Cricket • Tri-Golf • Swimming • Table Tennis • Multi Sports • Soft Play • Fitness Suite (over 11’s)

• And more

Organised by:

The young people learning to sail at Manor Park Sailing Club

Sarah SleighSports Development Officer t 01543 308 835 e [email protected]

What we did and whyThe Sport Unlimited programme, targeted young people who may have an interest in sport but do not engage in the community or a sports club. The funding provided the opportunity for us to really find out what activities the young people of Lichfield and Burntwood wanted to access. Sailing turned out to be popular choice, so by working in partnership with the Manor Park Sailing Club we delivered the RyA onBoard sailing scheme, which provided the chance for the young people to learn the basics of sailing.

Who was it for? Eleven students from Nether Stowe School in Lichfield were given the opportunity to participate in the 8 week course that took place on a Saturday morning, at Manor Park Sailing Club. The young people learnt a range of skills over the 8 week programme and the instructors set different challenges from rigging a boat unassisted to sailing a slalom course.

What role did SASSot play?The Sport Unlimited funding provided us with the opportunity to pay for two qualified instructors, boat and equipment hire. The children were from a deprived area and without this funding they would not have had the opportunity to access this sport.

Project outcomesBy the end of the project all the young people were able to sail confidently, and had also improved skills such as working in teams, communication, co-ordination and problem solving. The young people who attended the course were encouraged to attend the clubs regular sessions. 7 out of the 11 young people continued to sail and became members of the sailing club.

LichfieldCASe StUdY : Sport Unlimited - Sailing at Manor Park



Lucy taylorSports & Events Manager t 01782 742 615 e lucy.taylor@ newcastle-staffs. gov.uk

What we did and why We organised two sets of dance sessions as a way of helping women and girls from low socio economic groups to provide local opportunities for them to take up a fun way to exercise and socialise with other people.

We focused on delivering street dance sessions aimed at girls and young women and salsa/similar style dance sessions for older people.

The sessions were held over the course of ten weeks to help promote them within the local ward area and to explore creating sustainable activity after the initial trial period.

Who was it for? This project targeted women and girls and those people from low socio economic groups. We targeted women as according to the Active People surveys for the borough of Newcastle under Lyme, women participate in sport and physical activity less than men do. The wards chosen were based on the areas which have lower healthy life expectancy rates compared to others.

What role did SASSot play?SASSoT provided advice on funding through how to apply for the physical activity grant, how the paperwork should be completed and ongoing support throughout the project.

Assistance was also available on what kind of evidence would be required and the types of project SASSoT would support. Professional help and guidance was always available to help develop potential project ideas.

Project outcomesThe project provided the opportunity to gain participant feedback on the activities held to look at how sessions could be further improved and build relationships with local communities. It also helped determine what other activities people would be interested in participating in the future.

newcastle-under-LymeCASe StUdY : Dance Physical Activity Programme

daniel SmithAssistant Partnership Development Manager South Staffs District Council/ South Staffs SSP t 07814 563 934 e [email protected]

What we did and whyWe received Sport Unlimited funding from SASSoT to provide semi-sporty young people in our district with a chance to take part in sport. We carried out a questionnaire with the young people to find out what the most popular sports were and worked with them to set up the sports to match their requirements.

Who was it for? The sessions we planned for semi-sporty 13-19 year olds in the schools of the South Staffordshire district catchment area.

What role did SASSot play?SASSoT played a vital role as they provided us with the funding for our sessions and support to report back our results. They were also there to support us in making key decisions about how the sessions ran.

Project outcomes Increased participation in sport as a

whole

Increased participation in a targeted age group and sporting interest

Increased amount of opportunities throughout the district for people to participate

Broke down barriers that were stopping some people participating

Provided the opportunity to a group of young people to train and end up winning a local competition where they would normally never get chance to play

Gave young people the start in the particular sport they want to take part in

South StaffordshireCASe StUdY : Sport Unlimited



Jenny MooreSenior Sport and Physical Activity Development Officer t 01785 619 565 e [email protected]

What we did and why In Stafford, work was happening all over the borough with regard to disability sport but this was fragmented and in many cases done in isolation. In some cases, sessions were carried out by the governing bodies, and in others, small community clubs that ran sessions on a weekly basis with little or no support from bodies such as ours.

our involvement in this was very limited and we wanted to try and support and improve as best we could any current and future activities. So, in 2010 when SASSoT’s Disability Sport and Physical Activity officer came into post we worked together to set up a new Stafford Disability Sport Forum.

Who was it for? The group was set up in July 2010 and we invited sports clubs, national governing bodies, charities and specialist disability groups to attend.

10 months on from our initial meeting and we have come a long way in the work that we do. All of the different partners are sharing information on best practice as well as ensuring that as many parents, professionals and children as possible are aware of what is going on across the borough.

What role did SASSot play?The Disability Sport and Physical Activity officer played a vital role in setting up this important group by giving invaluable support to ourselves in an area that we were previously very inexperienced in.

This partner support gave us the confidence to set up a summer holiday wheelchair skills course in partnership with the charity Whizz-Kidz and to work towards organising a family fun day this coming summer.

Project outcomes The Stafford Disability Sport Forum is

now a fully functioning group with a good membership and around 5 meetings are organised per year

There is an excellent partnership between all of the organisations on the group. This ensures that any information that would be of use to parents of young children with a disability can be feed through to them effectively and in good time

A 3-day Whizz-Kidz wheelchair skills course was ran during the summer holidays in 2010

A family fun day is planned for the summer holidays 2011.

StaffordCASe StUdY : Stafford Disability Sport Forum

A young person trying out the wheelchair obstacle course.

MAIn IMAGeCourse tutor Mike Santoro with the group of young people that took part in the ‘Whizz-Kidz wheelchair skills course’ during the 2010 summer holidays.

tony WheatLeisure Services Managert 01538 395 730 e anthony.wheat@ staffsmoorlands.gov.uk

What we did and whyThe project replicated two very successful mental health and physical activity projects, which had been run in Cheadle.

The ACTIvITIES across SASSoT Physical Activity Fund gave us the opportunity to provide a similar project in Leek using the same staff. 20 participants were referred from two centres in the town and took part in a 10-week structured programme of physical activity and sport sessions.

The sessions included sports hall based activities e.g. badminton, netball and basketball, spinning and outdoor walks.

Who was it for? The project targeted people with mental health issues, and provided a range of physical activity sessions. The participants had previously very low levels of participation in physical activity and benefited both mentally and physically from taking part in a range of activities.

What role did SASSot play?SASSoT provided £1000 funding and provided application advice to the Local Authority and the Community Sport Physical Activity Network.

Project outcomes 20 participants took part and on

completion of the programme a number registered for a Leisure Key discount card

A feedback form was completed by participants who reported that they had greatly enjoyed the project which had contributed significantly to their mental wellbeing

Staffordshire MoorlandsCASe StUdY : Mental Health & Physical Activity Project

The project was deemed a great success by the 20 regular

participants who completed feedback forms. Peter Tomczak,

a Social Worker, submitted a report praising the project for

being “innovative and a much needed alternative therapeutic

intervention” and that he would like to see the project

“developed further”.



duncan GilchristLearn4work-Team Manager t 01782 234 435 e [email protected]

What we did and whyThroughout the year we have continued to deliver Apprenticeship programmes in sport across Staffordshire to key partners and stakeholders to improve workforce development with particular emphasis on the priority group of 16-18 year olds entering the labour market for the first time.

Key targets set were to:

Engage learners in work based learning programmes and activities to develop skills for work, life and personal development

Raise the quality of education and training in the vocational area of sport and leisure

Widen opportunities and provide routes to progression

Contribute to regeneration and economic well-being

Extend participation and remove barriers to learning

Who was it for? The Apprenticeship programme recruited 30 apprentices across the 5 occupational areas of, Activity Leader, operational Services, Exercise and Fitness, Leisure Management and Sports Development. Apprentices were employed by, Stoke-on-Trent City Council, Staffordshire Moorlands District Council, Staffordshire Football Association, Stoke City Football Club, Brazilian Soccer Schools, Newcastle-Under-Lyme Borough Council, Tamworth Borough Council, Stafford and Stone SSP and East Staffordshire SSP.

What role did SASSot play?SASSoT have continued to play a major role through the provision of funding for the employment of the apprentices via the Sport England Community Investment Fund and in the identification of employers willing to provide placements for apprentices.

Project outcomes Recruitment of 30 apprentices

90.24% framework achievement

87% progression into employment or further education and training

Stoke-on-trentCASe StUdY : Apprenticeship Programme

karen MossSports Development Manager t 01827 709 316 e [email protected]

What we did and whyTamworth Borough Council has set up affordable physical activity opportunities in the community in partnership with South Staffordshire PCT and community venues. Activities include zumba, Nordic walking, boxercise, low impact aerobics, buggy fitness and outdoor circuits.

The opportunities to take part in affordable physical activity were limited if people couldn’t afford to attend a private gym. After pinpointing areas of need locally, where health inequalities were identified, we surveyed the residents as to what activities they would like to see. The classes cost £2 per session and are run at times to suit local need.

Who was it for? The activities are for any residents of the borough of Tamworth but were located in areas of deprivation where there was a need to increase levels of participation in physical activity and reduce health inequalities.

The classes take place both during the day and evenings, in order that there is a class to fit in with participants' lifestyles. The scheme works in partnership with the local community venues and with the PCT’s lifestyle team in Tamworth. The lifestyle team signpost people to the classes.

What role did SASSot play?SASSoT supported the development of 3 new Nordic walking sessions delivered in Tamworth’s areas of deprivation, via SSPCT’s ‘Health Fit’ programme.

SASSoT’s Partnership Director is an active member of the ‘Health Fit’ delivery board with SASSoT’s large involvement in the programme’s design.

Finally, the Physical Activity Development officer for SSPCT linked closely with the Club Development Manager and the Workforce Development Manager for knowledge of local provision and additional training for the delivery officers.

Project outcomes 120 people per week attended zumba

classes

115 people per week attended other physical activity initiatives

This year, through our initiatives, we have increased participation in active recreation from 330 per quarter to 2820 per quarter

tamworthCASe StUdY : Community Classes



AdAM hILLHead of Leisure and CultureStafford Borough Council

AndreW WeStonCounty Development ManagerStaffordshire Football Association

CArL BennettSenior Health Improvement SpecialistNHS Stoke-on-Trent

CLIVe JoneSSchool Improvement officer for Physical Education and Active LifestylesStaffordshire County Council

dAVId PInnoCkvoluntary Sector Representative

JAnene CoxCommissioner for Culture and LeisureStaffordshire County Council

Jo roBInSConsultant in Health ImprovementSouth Staffordshire Primary Care Trust

LAUrenCe o’neILLChairman Private Sector Representative

MALCoLM dUnCAnvoluntary Sector Representative

CoUnCILLor MArk heenAnStaffordshire County Council

MICheLLe AdAMSSport and Leisure Services ManagerStoke-on-Trent City Council

dr nIGeL thoMASHead of Department - Sport and ExerciseStaffordshire University

SIMon dICkIeNational youth and Community ManagerAmateur Rowing Association

StePhen BroWnChief ExecutiveCannock Chase District Council

SUe FInnIGAnvice ChairPrivate Sector Representative

Ex-officio MemberAnne rIPPonStrategic Lead Local Relationships - Central Sport England

Sport Across Staffordshire and Stoke-on-trent

Board Members 2010-11

Annual Budget Actual Income 1,287,260 1,303,619 expenditure 1,235,010 967,069 net 52,250 336,550

The net underspend includes commitments carried forward re: Physical Activity Development, Workforce Development in terms of Coach Scholarship Awards awaiting payment, Club Support Grants and Community Investment Funding to continue delivery of the Workforce Development Plan.

Supporting other investment…

SASSoT also implemented a number of grant schemes to assist grassroots delivery of sport and physical activity: Coach Scholarship Scheme (£20,562), Club Development Fund (£16,455 - supported by South Staffordshire PCT), ACCESS Across Staffordshire (£5k), ACTIvITIES Across Staffordshire (£9K)

Supported Partners to draw down £2.7million of funding to support the delivery of a variety of projects.

Financial Information1st April 2010 to 31st March 2011

Partnership Director MArk thorneWILL t 01785 619 896 m 07800 619 896 e [email protected]

Sports Manager JAne krACke

t 01785 619 187 m 07800 619 187 e [email protected]

Workforce Development Manager Ben hoLLAndS


Knowledge, Communications and Equalities Manager nAoMI BIrd


Club Development Manager ChrIS tUrner t 01785 619 681 m 07800 619 681 e [email protected]


Stafford Borough Council Civic Centre, Riverside, Stafford ST16 3AQwww.sportacrossstaffordshire.co.uk

Coaching Development Manager Lee Booth


Physical Activity Development Manager CLAIre GreenWood


Education and Training officer kAM WeBSter

t 01785 619 695 e [email protected]

Aiming High Disability Sport and Physical Activity Development officer MArk FoSBrook t 01785 619 398 m 07800 619 693 e [email protected]

Sport Unlimited Administrative officer nICoLA hILL


Administrative officer LeIGh Morton


the teamSport Across Staffordshire and Stoke-on-trent County Sports Partnership would like

to thank Partners for their contributions to this Annual report.



edUCAtIon

Staffordshire County Council, Education Transformation Division

CLIVe JoneS School Improvement officer for Physical education and Active Lifestyles


SChooL SPort PArtnerShIPSPartnership development Managers

Burntwood and LichfieldSchool Sport Partnership

Chasetown Specialist Sports College, Pool road, Burntwood WS7 3QW

eMMA StArr / LIZ LAMBPartnership development Manager

t 01543 685 828 ext 114 e [email protected]

Cannock and RugeleySchool Sport Partnership

hagley Park Sports College, Burnthill Lane, rugeley WS15 2hZ

LUCY SteVenSonPartnership development Manager

t 01889 571 680 ext 148 e [email protected]

East StaffordshireSchool Sport Partnership

Blessed robert Sutton, Catholic Sports College, Bluestone Lane, Stapenhill, Burton on trent de15 9Sd

CAroLIne SMIthPartnership development Manager


Newcastle-under-LymeSchool Sport Partnership

Chesterton Community Sports College,Castle Street, Chesterton, newcastle St5 7LP

CArL InSkIPPartnership development Manager


Stafford and StoneSchool Sport Partnership

Stafford Sports College, Wolverhampton road, Stafford St17 9dJ

StePhen GLoVerPartnership development Manager

t 07825 999 088 e steve.glover@stafford andstonessp.co.uk

Staffordshire MoorlandsSchool Sport Partnership

Biddulph high School Specialist Sports College,Conway road, knypersley, Stoke-on-trent St8 7Ar

LIZ StonIerPartnership development Manager


North StokeSchool Sport Partnership

holden Lane high School and Specialised Sports CollegeMilton road, Sneyd Green, Stoke-on-trent St1 6LG

nIGeL edWArdSPartnership development Manager


South StokeSchool Sport Partnership

Berry hill high School and Sports College, Arbourfield drive, BucknallStoke-on-trent St2 9Lr

nICk SMIthPartnership development Manager

t 07725 533428 e [email protected]

Tamworth School Sport Partnership

rawlett Community Sports College,Comberford road, tamworth B79 9AA

Ben BULLeYMentPartnership development Manager


Staffordshire University

dr nIGeL thoMAShead of Sport and exercise and executive Board Member


Keele University

AnGeLA dALehead of Sport


London 2012 GAMeS

ChrIS kIrkLAndStaffordshire Co-ordinator for the 2012 Games


VAneSSA dArLInGtonStoke-on-trent Co-ordinator for the 2012 Games


Contacts

PrIMArY CAre trUStS South Staffordshire Primary Care Trust

Jo roBInSConsultant in health Improvement


SPort SPeCIFIC deVeLoPMent oFFICerS Athletics

CAtherIne PendLeBUrYSouth Staffordshire Athletics network Coordinator

t 07800 619 841e [email protected]

Badminton

rACheL BAYLeYregional Manager, Badminton england

t 07825 094 722 e rachelbayley@badminton england.co.uk

Cricket

JASon BrIttonCricket development Manager,Staffordshire Cricket

t 07827 307745 e [email protected]

Football

AndY WeStonCounty development Manager, Staffordshire Football Association


Golf

CrAIG thoMASLead disability Golf Coach and director / Coach Staffordshire County Gold Partnership and the Golf Academy


Gymnastics

rhIAn JoneSClub development Co-ordinator,British Gymnastics

t 07739 512 196e rhian.jones@ british-gymnastics.org

Netball

SALLY kendrICknetball development officer, england netball

t 07545 924 957 e sally.kendrick@ englandnetball.co.uk

Rugby Football Union

toMAS BArtrAMrugby development officer - Staffsrugby Football Union


Swimming

JodI AdAMSAquatic officer,ASA West Midland region


Table Tennis

SAM PerrYWest Midlands disability officer and Club Support Coach,english table tennis Association


LoCAL AUthorItIeS

Cannock Chase

PAUL SMIthSports development Manager

t 01543 464 484m 07967 664 287 e [email protected]

East Staffordshire

neIL BroWnInterim Sports development team Leader


Lichfield

SArAh SLeIGhSports development officer t 01543 308 835 e [email protected]

Newcastle-under-Lyme

LUCY tAYLorSports & events Manager t 01782 742 615 e [email protected]

South Staffordshire

dAnIeL SMIthAssistant Partnership development Manager, South Staffordshire district Council / South Staffs SSP t 07814 563 934 e [email protected]

Stafford

JennY MooreSenior Sport and Physical Activity development officer t 01785 619 565 e [email protected]

Staffordshire Moorlands

tonY WheAtLeisure Services Manager t 01538 395 730 e anthony.wheat@staffsmoorlands.

gov.uk

Stoke-on-Trent

AndreW heAWArdSports development Manager t 01782 238 866 e [email protected]

Tamworth

kAren MoSSSports development Manager t 01827 709 316 e [email protected]

SPort enGLAnd Anne rIPPonStrategic Lead Local relationships - Central, Sport england t 02072 731 801 e [email protected]



BAMEBlack, Asian and Minority Ethnic persons

CAPSClub Action Planning Scheme

CPDContinual Professional Development

CSCSCommunity Sports Coach Scheme

CSPCounty Sports Partnership

CSPANCommunity Sport Physical Activity Network

DCMSDepartment of Culture, Media and Sport

ECBEngland and Wales Cricket Board

EFDSEnglish Federation of Disability Sport

EttAEnglish Table Tennis Association

FAFootball Association

FCFootball Club

LAALocal Area Agreement

LDALocal Delivery Agency

NGBNational Governing Body

PCtPrimary Care Trust

RFURugby Football Union

SASSOtSport Across Staffordshire & Stoke-on-Trent

SDOsSports Development officers

SSPSchool Sport Partnership

SSPCtSouth Staffordshire Primary Care Trust

UKCCUnited Kingdom Coaching Certificate

Abbreviationsthis report was compiled based on information received to-date, and at

the time of writing, it was assumed that all details were factually correct.


c/o Stafford Borough CouncilCivic Centre, riverside, Stafford St16 3AQ

telephone 01785 619 349www.sportacrossstaffordshire.co.uk

Scan this code to find out more.

If you need this information in large print, Braille, another language or on audio cassette please contact:

email [email protected] telephone 01785 619 349

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SASSOT Annual Report 2010-2011

Documents