saurabh, himant, prabhdeep

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HIMANT-10019362

SAURABH-10019416

PRABHDEEP-10019385

creating a more effective supply chain

management through understanding theservice organization's operation strategies



INTRODUCTION

� This presentation depicts the supply chain structure of the

organisation. It illustrates Managing supply chain flows and

assets, to maximize profits and minimize losses. Challenges

that occur in their supply chain management NMTBSA

company system is a kind of business which only foundin Mumbai. In this presentation we discuss about someimportant points which contains the overview of theNMTBSA, that how they manage the supply chain, whatare there actual flow of the business, there differentelements of the supply chain, what are their achievements, different strategies for the differentchallenges, there silent features and how will theymanage all these thing for the smooth business.



Supply Chain Management

� Definition:

Supply Chain is a set of activities (e.g. purchasing,manufacturing, logistics, distribution, marketing) that

perform the function of delivering value to end customer.

The supply chain planning is an effort to achieve theprimary goal of ³producing and distributing the

merchandise at the right quantity, to the right

locations, and at the right time with minimum systemwide cost ́ in the presence of conflicting goals of variousbusiness units. (Michael, 2006)



� What is NMTBSA?(Nutan Mumbai Tiffin Box Suppliers Association)

� History : Started in 1890

� Charitable trust : Registered in 1956

� Avg. Literacy Rate : 8th Grade Schooling

� Total area coverage: 60 Kms to 70Kms

� Employee Strength : 5000

� Number of Tiffin's : 2,00,000Tiffin Boxes

i.e 4,00,000 transactions every day.

� Time taken : 3hrs

OVERVIEW



Dynamics of Supply Flow

Supplier Plant Warehouse Logistics Retailer source- Sunil C hopra, Perter M eindl,2007, Supply chain management



Supply Chain Strategy & Design

� Location & capacity of production andwarehouses

� Products to manufactured and in whichlocations

� Mode of transportation

� Types of information systems to be used

� Strategic sourcing decisions



Supply Chain Planning

� Markets to be supplied & from which location

� Planned build-up of inventory

� Subcontracting of manufacturing

� Timing and size of market promotion

� Handling uncertainty in demand, foreignexchange fluctuations

� Establishing production plan under fixedstrategic parameters



Supply Chain Operations

� Decisions over individual customer orders(daily, weekly)

� Less uncertainty about demandinformation

� Exploit reduction of uncertainty to optimizeperformance

� Establish deliver dates� Establish order fill rate



Cycle View of Supply Chains

Customer Order Cycle

Replenishment Cycle

Manufacturing Cycle

Procurement Cycle

Customer

Retailer

Distributor

Manufacturer

Supplier source- Sunil C hopra, Perter M eindl,2007, Supply chain management



Supply Chain Limitation

� Achieving Global Optimization± Conflicting Objectives

± Complex network of facilities

± System Variations over time

� Managing Uncertainty± Matching Supply and Demand

± Demand is not the only source of uncertainty



Key Issues in Supply Chain

Management� Distribution Network Configuration

� Inventory Control

� Supply contract� Distribution Strategies

� Supply Chain Integration & Strategic

Partnering� Outsourcing & Procurement Strategies



Key Issues of SCM (cont)

� Product Design

� Information Technology & Decision

Support System� Customer Value



Considerations for Supply Chain

Drivers

Dr ver E c e cy es s ve ess

Inventory Cost Availability

Transportation Consolidation Speed

Facilities Dependability Proximity /

Flexibility

Information What information is best suited for

each objective



� Availability- Its somewhat flexible and is largely

based on what type of downtime one chooses toconsider in the analysis.

� Flexibility- Ability of a system, such as a

manufacturing process, to cost effectively vary its

output within a certain range and give timeframe.� Dependability- In quality control, degree to which an

item is capable performing its required function at

any randomly chosen time during its specified

operating period, disregarding non operation relatedinfluences.



Limitation of NMTBSA

� Error Rate : 1 in 16 million transactions� Six Sigma performance (99.999999)� Technological Backup : Nil.� Cost of service -Rs. 300/month ($ 6.00/month)� Standard price for all (Weight, Distance, Space)

� Rs. 36 Cr. Turnover approx.[6000*12*5000=360000000]� ³No strike´ record as each one a share holder � Earnings -5000 to 6000 p.m.



Impact of NMTBSA

VLP : Vile Parle(Suburb in Mumbai)

9E12 : Codefor Dabbawallas atDestination

E: Express Towers(Bldg. Name)

121: Floor No.

E : Code for Dabbawallas at

Residential station.

3 : Code for Destination station(E.g.. Nariman Point)

Source-http://www.mydabbawala.com



Flow logic of

distribution

Source-http://www.mydabbawala.com



SALIENT FEATURES

� Flexible infrastructure

� Customer Cooperation

� Appropriate networkstructure

� Codification system

� Topography

� Process capability

� Transport economics

� Redundancy� Coordination

� Compensation

� Structure



Some Achievements

�World record in best time management.�Named in ³GUINESS BOOK of World Records´.�Registered with Ripley's ³ believe it or not´.

�Documentaries made by BBC ,UTV, MTV,ZEE TV, AAJ TAK, TV TODAY, SAHARASAMAY, STAR TV, CNBC TV 18, CNN, SONY

TV, TV TOKYO, NDTV.

CASE STUDY ±�ICFAI Press Hyderabad

�Richard Ivey School of Business -Ontarion





CONCLUSION

This presentation conclude that the supply chain is

in the veins of business as it is very critical for any

organization. In above presentation it is discussedthat how the dabbawallas of Mumbai work, how

they manage their time of delivering lunches, when

they are established, total area which they cover,

number of Tiffin's they deliver and what are theirachievements.



REFERENCE

� Ann Brewer, Kenneth John Button, 2001, Handbook of logistics and supply-chainmanagement, USA.

� http://www.mydabbawala.com

� ISBR Business School, 2010, ISBR Voice, India.

� Inc Icon Group Internationa, Mumbai: Webster's Facts and Phrases, India.

� Lesikar, Business Communication 11E, India.

� Michael H. Hugos, 2006, Essentials of supply chain management, USA.

� Ray, Supply Chain Management For Retailing, India.

� Rolf G. Poluha, 2007, Application of the SCOR model in supply chain management,USA.

� Robert B. Handfield, Larry Giunipero,2008, Purchasing and Supply Chain

Management, USA.� Sunil Chopra, Perter Meindl,2007, Supply chain management, Indian.

� Thompson, Crafting & Exec Strat, 16 E, India.

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