Client’sObstaclesandBarriers
• Ican’t….• Iknowveggiesaregoodforme,but…
• Iknowwhattoeat,Ijustdon’thaveKme…
• “Mykidswon’teatanythingbutPizza…”
It’smagic…almost
TheneedforthatinnatemagicalabilitytoconveyinformaKon.Therearethosewhocan’tteachafishtoswim.Canitbelearned???
TheObvious
What"pleasure"willyougetifyou"do"getyourgoals?
What"pain"willyougetifyou"don’t"getyourgoals?
The“RealSide”ofThisChart
What"pain"willyougetifyou"do"getyourgoals?(Besuretoreread
that!)
What"pleasure"willgetifyou"don't"getyourgoals?
FirstScenario:EliteAthlete“Do”Pleasure• Theuniformsarereallycool• Notalotofpeopledoit• PreZycool“Don’t”Pleasure• LotsofKmeandenergy• Ireallylikelivinghere“Do”Pain• IjuststarteddaKngPatandPatisreallyinteresKng• Idon’twantpeopletoaskme“what’snext?”“Don’tPain”• Idon’tunderstandthis,sorry.
SecondScenario:RecentlyDivorced
“Do”Pleasure• Iwillshovethisbodyintomyex’sfaceandsay“seethis”andforgeteverseeingitagain,thatlousy…
• Iamgoingtofindthesexiestall-inclusiveresortandjustletitallout
“Don’t”Pleasure• I’m…I’m…justsomiserable.I…“Do”Pain• Haveyoubeenlistening?“Don’tPain”• Haveyoubeenlistening?
ThirdScenario:NewYear’sDayClient
“Do”Pleasure• Um,itwouldbereallygood.“Don’t”Pleasure• IguessIamKredofthis.“Do”Pain• Well,whatKmedoIneedtobehere?Thisshoppinglist…canyou
findProteineverywhere?And,whatkindofjournalshouldIbuy.Theyhaveabunchatthestore.Somewithlines,somewithoutlines,whichone?
“Don’tPain”• Really,Iamjustacoupleofpoundsheavy.It’snobigdeal.Theyare
cucngclothesdifferentnowsothat’swhyIhavetoshopdifferent.
SummaryQuesKons
1. Howcommoniseachscenario?2. What“levers”canyoupresswitheachofthe
threeclients?3. Howcanyouusethisexercisetofocusa
client?4. Howuselesscanthisexercisebeforclients?
SFinAcKon!
AsBRILLIANTasthischartcanbeforshowingsomepeoplegoalsecng…Ifitain’tworking,itain’tworking!CanweINVENTPain?DeprivaKon!
DeprivaKonincreasesCapacity…AndEVERYONEthinkstheycandoit!
• Sleep• Food• TrainingFaciliKes(No
ring,nofield,9straightstatediscchamps)
• NoKmePracKcingDeprivaKonisHard,too!• FasKng• Twomealsaday• NoTVonSchoolNights
ToFinishaStrictDiet,YouneedaTool!
• AvoidingPainiseasierformany(most)thanPursuingPleasure.(SavoirFaire)
• So,makeFAILUREreallybad.
• EatacanofAlpo!
Why?FreeWill
Callitwhatyouwill(ha!)FreeWillSelf-DisciplineWhatever….YouonlyhavealiZle.Kids,work,commute,beer,TV,otheropKonseatitallup.
ForMOSTPeople:Habits.Actually,TinyHabits
WhenyoulearnmyTinyHabitsmethod,youcanchangeyourlifeforever.BJFogg,PhDDirector,PersuasiveTechLabStanfordUniversity
Onlythreethingswillchangebehaviorinthelongterm.Op?onA.Haveanepiphany(Pain!)Op?onB.Changeyourenvironment(whatsurroundsyou)(Prison)Op?onC.Takebabysteps(PoundthePavement)
MyBeliefinLongTails
Either:PainMassiveChange(Prison!)Epiphanies
Or:TinyHabitsHabit-BasedChangesStepbyStep(“PoundthePavement,”“Journeyofa1000milesstartswiththefirststep,”“LiZleandonenoverthelonghaul.”
WhatworksBEST?
PrisonoraDesertedIsland.No“personal”FreeWill.Thisapproachworksreallywell…nearlyinallcases.
TheyAllWork…fortheRightClient
Op?onA.Haveanepiphany(Pain!)Op?onB.Changeyourenvironment(Whatsurroundsyou)(Prison)Op?onC.Takebabysteps(PoundthePavement)
But…Is“this”yourbiggestfrog?
• IfyouhavetoeataPlateofFrogs…
• Eatthebiggestonefirst.
• So,on“fixing”issues,pickoutthebiggestfrog.
• Usually,withathletes,itissomethinglike“FrontSquats.”
ThisiswhyIapproachworkoutswithThree“Mindsets”
PunchtheClockWorkouts(“NextTime!”)KillYourselfWorkoutsTheHangoverRule…thisistruePeaking!JohnPowell,JuriSedyck,JohnLandy
HowtoNOTfindthePath:The“Problems”withtheFitnessIndustry:
ToughversusReasonable
ProblemsversusMysteries
Andnow,theImportanceofthose“OtherTwo”QuesKons
Doyoueatcolorfulvegetableseveryday?Doyouexercisehalfanhoureveryday?Thesehelpdiscernthecurrentpathoftheclient.
Mostofus:DazedandConfused
• Alright,alright,alright.
• Wait,carbsarebad,fatsarebad,andproteinisbad…
• Wait,exerciseinjuresme,butnotexercisinginjuresme…
Mastery:Less“StaKc?”
Everyonetensesatthesamerate.Champsrelaxfaster.Itcanbetrained.RelaxandWinTechnicaltraining,too.PosiKon,TENSION,Shakeitout,Movement
ArousalLevels
11isDeadlining4mightbethestatechampionshipsinthediscusBut,whatifyouareata“One”ora“Nine.”MasteryofArousalisstealinginsports.
Mastery:More“Reps?”
• RepeKKonistheMotherofImplementaKon.
• CorrecttheCorrectable• “ThreeKeys”andPrisoner’sDilemma
• MasteryofArousal(nextsecKon)
Itcomesdowntoclarity
Picksomesomekeysandleteveryoneknow“thisisit!”Repthem;figureoutsomedrillsforthesekeys;emphasizethem.RemovestaKcandtensionbyincreasingboth,thenpracKceremovingthem.Masteryisfinallyfoundineffortlesseffort.
ThePerfectProgramisNOTgoingtobeverysexy.
• YouwantthePERFECTprogramfor…
• Thediscus:Throw,BenchPress,Deadlin
• FeelbeZer:GobletSquat,Swing,TurkishGetUp
• GETOFFMYBACK!
DealingwithObjecKons
• NomaZerwhatyouoffer,teachordo…thereisalwaysaBBD.
• BiggerBeZerDeal.
• Detrainedseemtoknow,always,somethingbeZer.
• Savethetruth…
Undertrained(lackofmastery)andOvercondiKoned
MustteachRISKManagementLongevitydiscussionsThePathtoMasteryBend,don’tBREAK!
GetOFFmyBACK!!!• 1.EaKngproteinateverymeal.• 2.FocusingonQualityandQuanKty.But,andthisisimportant,Qualityisa
slidingscale.ForgetperfecKonineaKngmeals.Perhaps,though,striveforperfec?oninonemealaweek.
• 3.Forstrengthtraininggoals,thesenumbersstandthetestfor21%bodyfatfemales.
ThreePullUpsThreeDipsFiverepsinthesquatwith135poundsFiverepsinthedeadlinwith135pounds
Thisisenough.GOMB.(FromJoshHillis)