iScreenPlay ® PRO SUMMER 2011 The ScreenPlay family of products has grown significantly this year alone. Our anchor product ScreenPlay PRO is now used daily in 23 countries throughout the world. ScreenPlay PRO is both a PC and Mac application that presents exacting clinical demonstration animations and multimedia movies to the patient at the initial exam as well as throughout treatment. ScreenPlay PRO integrates with tops, OrthoTrac, Ortho 2, Oasys and IMS. ScreenPlay Montage is our newest addition to the ScreenPlay family of products. Montage is a patient interactive, in-office display system that provides patient education and information at a touch. Our 42” touch display mounts on wall in the reception area of the office. You manage the content displayed with ANDI our “Application and Network Data Interface”. iScreenPlay is also now available with reduced pricing. For as little as $35/month you can harness all the power of ScreenPlay on your iPad. iScreenPlay is excellent for casual viewing in the reception area, chair-side presentations and the exam room. We feature over 100 maloccusion and treatment animations as well as an entire library of our full length multimedia videos. ScreenPlay ® , a growing family of products sbdnews A Solutions By Design Newsletter • Summer 2011 Sign-up for a 30 day free trial for iScreenPlay. www.andisolutions.com
Transcript
iScreenPlay®
PRO
SUMMER 2011
The ScreenPlay family of products has grown significantly this year
alone. Our anchor product ScreenPlay PRO is now used daily in 23
countries throughout the world. ScreenPlay PRO is both a PC and
Mac application that presents exacting clinical demonstration
animations and multimedia movies to the patient at the initial exam
as well as throughout treatment. ScreenPlay PRO integrates with
tops, OrthoTrac, Ortho 2, Oasys and IMS.
ScreenPlay Montage is our newest addition to the ScreenPlay family
of products. Montage is a patient interactive, in-office display system
that provides patient education and information at a touch. Our 42”
touch display mounts on wall in the reception area of the office. You
manage the content displayed with ANDI our “Application and
Network Data Interface”.
iScreenPlay is also now available with reduced pricing. For as little
as $35/month you can harness all the power of ScreenPlay on
your iPad. iScreenPlay is excellent for casual viewing in the
reception area, chair-side presentations and the exam room. We
feature over 100 maloccusion and treatment animations as well as
an entire library of our full length multimedia videos.
ScreenPlay®, a growing family of products
sbdnewsA Solutions By Design Newsletter • Summer 2011
Sign-up for a 30 day free trial for iScreenPlay.
www.andisolutions.com
Patient Appointment Reminders, On-line Bill Payments and
Connects your Desktop to Leading Orthodontic Manufacturers and
Suppliers. bLink® is the latest technology in orthodontics. We have taken
in different approach to expensive, long-term contracted services and
added “all-in-one” features to provide you with the ultimate solution to
patient communications. bLink combines email and text reminders with
2011 marked the year for our first road show tour featuring industry leaders providing valuable and most current information available on orthodontic technology. Hear firsthand how technology will affect you as you grow your practice.
If any of the following questions are on your mind, you are not alone!• With traditional advertising mediums drying up, how will I market my practice?
• What about Impressionless Orthodontics, Is it time?
• How can I build an on-line professional Referral System?
• What is SEO and how can it help me improve the effectiveness of attracting patients to my website and to my practice?
• What should I consider in Designing my office or Redesigning my office so I do it right the first time?
If you want to hear the very latest from industry leading experts, register now for a one-day program that will change your outlook, answer your questions and save you from the pitfalls of buying technology 2, 3 or even 4 times, register now for the Orthodontic Technology Roadshow!
Topics include:• Trends in technology within orthodontics including smart technology and devices, web-based communications, real SEO, social networking and web-based marketing.
• Practical marketing trends and referral development, creating and maintaining professional relations and building a referral based practice.
• Fabricating orthodontic appliances from digital records, eliminating the impression and submitting appliance orders online directly to the lab.
• Technology and hardware configurations, how to utilize the latest gadgets from cone beam to tablet technology and how to integrate an effective and practical system into your office environment.
FALL 2011 SCHEDULE
Chicago, Illinois October 7
Miami, Florida November 4
Atlanta, Georgia December 9
Go to www.solutionsbydesign.com to reserve your seat today!
Interested, Concerned or just plain Confused about Technology in Orthodontics?
Search Engine Optimization (SEO), when done properly, is actually a two part process: On-Page SEO, which is most effective when implemented during the website development; and Off-Page SEO, which begins after the website is completed. If you had your website developed by Solutions by Design, let out a big sigh of relief and pat yourself on the back, you’re already half way there.
Our SEO Basic Package is included with every website that Solutions By Design develops, meaning, the On-Page SEO has already been implemented into your website. This includes, but is not limited to, title tags, meta tags, internal linking, sitemaps, and keyword density checks. If that last sentence looked like Latin to you, it’s no problem, give us a call and we will go over each in further detail with you. To save time, let’s assume you already have On-Page SEO completed for your website. The next step to really guarantee that you will rank for the keywords which are relevant to your practice is to implement an Off-Page SEO solution.
The easiest way to understand Off-Page optimization is to think of it like a political campaign. As your practice’s “campaign manager”, part of our job is to go out and secure “votes” for you and your practice. How do we do this? Well, put simply, votes come in the form of links from another person’s website back to yours. We call these backlinks (clever hah?). Not just any backlink will do however. If someone links back to your site with the wrong text (anchor text) it is the equivalent of someone checking off the wrong name on the ballot. For example, if you are an orthodontist in Chicago, you probably want your practice to come up for “Chicago Orthodontist” “Chicago Orthodontics” or perhaps “Chicago Invisalign” and therefore you would want your “votes” to contain the same keywords. Having a backlink with the anchor text “click here” or “proceed” may not be hurting you but, on the flip side, they are definitely not helping you either (Unless your name is Dr. Proceed)!
Also, unlike most political campaigns, not all votes are considered to be equal in SEO. Votes from relevant, industry related, sites hold more value then votes from random or “spammy” sites. Unfortunately, some practices are working with SEO’s who use “shady campaign techniques” to acquire large amounts of “spammy” backlinks. Please understand, though these techniques may work in the short term, once the search engines discover the type of backlinks supporting their website, chances are good that they will be “removed from office”. At Solutions by Design, we don’t use these techniques because we know the repercussions and, more importantly, we know that slow and steady wins the race.
So if you have found that you are not ranking as high as you would like, or if you simply want to be more competitive in your market, give us a call and ask for the SEO department. Your future patients will be glad you did!
Starting Your New Practice Effi-ciently, Effectively… Successfully!We understand that the process of starting an orthodontic practice can seem like a daunting task. The excitement of finding an office in the perfect location, picking out paint, furniture and equipment can sometimes seem overwhelming and outright exhausting. Plus, after the dust settles, you still have to worry about filling your exam chairs!
To get patients, it’s going to take a lot more than just hanging a sign on the front door that says “open for business”. The days of yellow page and newspaper advertising are long gone. Once tried and true marketing techniques, methods such as direct mail and flyers are now things of the past. What sets practices apart today is the combination of a unique, recognizable brand and cutting edge technology.
Take a minute to ask yourself…”How am I going to market my practice?” Coming up with the answer on your own might be tough. It’s time to look to the professionals in the industry for help and guidance.
Solutions by Design has led the orthodontic market in custom marketing communications for approximately 3 decades. Our team has developed effective marketing plans for over 3,000 practices and knows what it takes to achieve success. We know that you need a team behind you that is not just looking to sell you products. Utilizing cutting edge technology and the kind of orthodontic marketing savvy that comes with 30 years in the industry, we will work closely with you to help you grow your practice each and every day.
Our “Grad Packages” make it easy and cost effective for you to get the tools necessary to become successful in the orthodontic industry. So, before you make important decisions that will affect the life of your practice, give Solutions by Design a call and we will help you determine what is necessary for the success of both you and your practice.
Save 60%! (No Interest Monthly Term)
For more information on SBD’s Grad Program, please contact
