SC15 Case BillerudKorsnas ENG1

7/24/2019 SC15 Case BillerudKorsnas ENG1

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DEADLINEJanuary 17 2016

EARLY BIRDDecember 20 2015

CASE QUESTION INSUSTAINERGIES CUP

Sustainergies creates innovative sustainability solutions and meaningful careers. We the leading platform for

companies, students and universities who want to collaborate on sustainability, in Sweden.

THE FUTURE OF PACKAGING

BillerudKorsns challenge conventional packaging. As a producer of renewable

packaging material, the company is able to use their expert knowledge to lead

industry development and create sustainable solutions for the future.Contribute to BillerudKorsns innovativeness by sharing your description of

how we will package and buy our food in 50 years!

Consumption habits evolve quickly and how we purchase food is no exception. For a long

time, milk was sold from large containers, meat was purchased at the butcher, and bread at

the local bakery. Later on, grocery stores emerged to gather everything at one place. Today,

most of us shop in supermarkets or megastores while the options to purchase food online or

subscribing to grocery bags delivered directly to the door increases.

BillerudKorsns produces renewable packaging material from responsible forestry, with the

majority used to packaging solutions for food. To keep spearheading industry development,

the company needs your support to describe how we will package and purchase our food in

50 years. Describe, as detailed as you can, the trends you think will condition our

consumption habits in 50 years, how the food moves from farm to fork, how we eat our

food, what happens to the packaging after usage, how food waste and litter can be

minimized and the role of packaging for consumers, producers, brand owners and other

actors. With your help BillerudKorsns will create sustainable solutions for the future!
http://sustainergies.se/cup_enghttp://twitter/sustainergieshttp://instagram/sustainergieshttps://www.linkedin.com/company/sustainergieshttp://facebook.com/sustainergieshttp://sustainergies.se/cup_eng


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Solve the case question on the front page, gather inspiration from the

background material and links. Above all, use your own ideas to create awinning solution!

BillerudKorsns challenges conventional packaging

BillerudKorsns is a leading provider of renewable packaging material and an international

company strongly embedded in the local communities. BillerudKorsns strives to be the

innovative choice in the packaging industry by developing smarter renewable packaging

solutions in collaboration with their partners that increase profits, excite millions of

consumers and contribute to a sustainable future for generations to come.

The company refines timber into packaging material that protect and preserve its content,

e.g. carton board, corrugated paper, and packaging paper which you meet on a daily basis

when buying milk, flour, electronics, pharmaceuticals or cement bags. The organization is

run by 4,300 employees from eight production facilities in Sweden, Finland and Great

Britain, sales offices in around ten countries, and the head office in Stockholm. The company

is divided into three business areas: Consumer Board sells and develops board to e.g. drinks

and consumers goods, Packaging Paper produces craft and sack paper, and Container Board

produces material to corrugated board boxes. The products are sold worldwide and thecompany collaborates with more than 1,500 clients in over 100 countries and is one of

Swedens largest net exporters.


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Quick facts:

Revenue: Around 20 billion SEK (approx. 2 billion euros)

Markets: Europe and Emerging Markets

Head Office: Solna, Stockholm

Production facilities in Sweden: Grums outside of Karlstad, Skrblacka by Norrkping, Karlborg

northeast of Lule, Gvle, Frvi/Rockhammar south of Lindesberg.

Production facilities outside of Sweden: Jackobstand and Tervasaari in Finland, Beetham in Lake

District, around 100 kilometres north of Manchester.

Customer Service Centres: Solna, Tampere, Hamburg, Barcelona, Milano, Paris, Nottingham, Miami,

Dubai, New Delhi, Singapore, Shanghai

A trees journey into a packaging

The core competences of BillerudKorsns are the knowledge on smart packaging solutions

and the ability to refine wood into packaging material. The raw material for all

BillerudKorsns products is timber from responsible forestry in the Nordic and Baltic

countries. These forests grow slower than e.g. tropical forests but provide timber with fibres

with unique qualities enabling the most demanding applications. Once the timber has been

harvested, fibres are extracted and refined to packaging material, which is the role of

BillerudKorsns in the value chain. Then, the packaging material is sold to converters whom

produce packages for brand owners, e.g. dairy companies or perfume producers. The brand

owners fill the packages with the products that are sold to consumer in stores or other

channels. When the package has been used, it can be recycled and the fibres can be reused

5-7 additional cycles by producers specialized in production with recycled fibre.


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Even though BillerudKorsns operate early in the value chain, they collaborate closely with

actors in the entire value chain in to provide solutions to the complex packaging challengesof their clients. This role demands vast knowledge, but also responsiveness to the needs and

development of the surrounding world. The company is one of the worlds largest producers

of carton for liquids such as, milk, juice, beans and chopped tomatoes. BillerudKorsns is the

worlds largest provider of paper for flour packaging, bread bags, grocery bags, etc.

The role of food packaging

Did you know that on a global scale nearly half of all fruits and vegetables are wasted and

not eaten? Simultaneously, the global population is surging and the demand for food

increases. It is more important than ever to reduce food waste and an absolute necessity inorder to achieve a future without famine and hunger. Packaging has huge potential to

reduce food waste, e.g. up to 42% for fruit and vegetables, which equals to 64 848 000 tons

per year. Similar potential for improvements exists for other food categories. Since

packaging contributes to just 5-10% of the total environmental foot-print of food, improved

packaging to minimize waste is often beneficial. The negative environmental impact from

the production and material usage of packaging is often counterweighed by the value

generated to its content.

Packaging has unfairly become a symbol for the wasteful society.

Heln Williams, PhD, University of Karlstad.


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Packaging has many roles. Firstly, packaging facilitates the meeting between the food and

the production demanding it to be hygienic, protect flavours, and enable efficientproduction processes. The logistics that move the food from the producer to the shops

require efficient use of space and light materials to minimize fuel consumption while the

product must be protected from physical damage and temperature changes. In the meeting

with the consumer, the packaging must be user-friendly and aesthetically attractive to stand

out on the shelves.

Packaging can vary a lot and have different functions. The three major categories are:

primary, secondary and tertiary packaging where the primary packaging is closest to the

product. To beer, the beer bottle is the primary packaging, the six-pack board secondary and

the corrugated paper used in transportation the tertiary. They all have complimentary roles

and qualities that work as a system to facilitate the journey from field to fork.

The development of food packaging

Packaging is crucial to the provision of the goods and groceries we have become accustomed

to. Our consumption habits develop rapidly and put new demands on packaging,

simultaneously new advances in packaging enable new consumption habits. It is a dynamicprocess and BillerudKorsns want your help to keep challenging conventional and develop

sustainable alternatives for the future. To kick-start your creativity, you can browse through

some packaging inventions below. Some innovations that already made a difference, some

were recently were put on the market, and some are still under development but might be

and important part of our lives in 50 years?


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The carton board replaces glass bottles as packaging for drinks

Around 1950-70, carton packaging replaces glass bottles as packaging for milk and otherdrinks. The carton was lighter, more space efficient and gave better protection to the food.

Tetra Recartthe carton that replaces tins and glass cans

In 2003, a new carton based packaging system was introduced that simultaneously sterilized

both the packaging material and the packaged product. A number of groceries that

traditionally were packaged in tins or glass cans are now packaged in carton. Further

benefits include up to ten times more efficient transportation and more energy efficient

production.

Fibreformthe formable paper packaging

The first 3D-shapable paper enables new shapes of

packaging that previously only could be produced with

plastics. Fibreform is expandable in three dimensions

and can be transported in space-efficient reels to the

factory to be formed and filled.

Intelligent packaging

An increasing number of intelligent packaging emerges that change colour when something

turns bad. It is complicated to ensure correct temperature at every stage when transportingfrozen or cold products. Intelligent packaging can help to monitor the status of the products,

with one example the vaccine packaging that changes colour if the vaccine has been

damaged by temperature and lost its effect, an innovation that saves life. The same principle

could be utilized in more areas than temperature. There are packages communicating

through QR-codes and new techniques. The consumer gets to know where the content

comes from and the brand owner can trace the package. What importance could this

technique have in the future role of packaging?

Packaging with a second lifeThere is food packaging designed to be planted when the food is eaten. The customers

receive not only a disposable package for their meal, but also seeds and a protecting,

degradable pot to plant in. Similar packaging exists for other foods such as chocolate bars

and provides the customer with new incentives not treat the package as waste.

Edible packaging and packages that disappear

There are many prototypes of edible packages, which simply remove the need for recycling.

A similar development is degradable packaging that dissolves after usage of the product.


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Different materials and techniques are tested but BillerudKorsns already has a cement sack

on the market that dissolves and becomes a part of the cement. The potential for new ideasto change food packaging forever is enormous.

Nanocellulose creates new opportunities

Nanocellulose is extracted from wood fibres. It has exceptional strength, in level with Kevlar,

but in contrast to Kevlar and other fossil based materials, nanocellulose is renewable. As the

technique is improved and refined, the potential number of areas of use will increase.

Additional links and inspiration

About BillerudKorsns: http://www.billerudkorsnas.com/About-Us/

Sustainability:http://www.billerudkorsnas.com/Sustainability/

Challenge Conventional:http://www.challengeconventional.com/

Interview:http://www.challengeconventional.com/sustainability/how-is-smarter-packaging-

saving-the-environment

More on renewable packaging and innovations:

Trends:http://tpcomprod.blob.core.windows.net/static/se/documents/sustainability-

downloads/book%20tetra%20eng.pdf

Innventia:http://www.innventia.com/en/Our-Expertise/New-materials/

Tetra Recart:http://campaign.tetrapak.com/tetra-recart/

Intelligent packaging:http://www.pharmaceutical-

technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-

temperature-controlled-packaging/

Packaging with a second life:http://bestinpackaging.com/2014/09/17/zero-waste-with-

plantable-packaging/

Edible packaging:

http://www.theguardian.com/lifeandstyle/wordofmouth/2014/aug/05/eat-glass-edible-

food-packaging-reduce-landfill-agar

Dissolvable packaging:http://www.thedieline.com/blog/2014/8/13/what-is-tomorrow-

machine-up-to

Trends in packaging:http://www.innventia.com/packaging2020

Solve the case question on the front page, gather inspiration from the

background material and links. Above all, use your own ideas to create a

winning solution!
http://sustainergies.se/cup_enghttp://scania.se/om-scania/http://scania.se/om-scania/http://www.billerudkorsnas.com/About-Us/http://www.billerudkorsnas.com/About-Us/http://www.scania.com/sustainability/http://www.scania.com/sustainability/http://www.scania.com/sustainability/http://scania.se/ecolution-by-scania/ecolution.aspx#/http://scania.se/ecolution-by-scania/ecolution.aspx#/http://www.scania.se/om-scania/media/arkiv/2014/stockholmsbagen.aspxhttp://www.scania.se/om-scania/media/arkiv/2014/stockholmsbagen.aspxhttp://www.challengeconventional.com/sustainability/how-is-smarter-packaging-saving-the-environmenthttp://www.challengeconventional.com/sustainability/how-is-smarter-packaging-saving-the-environmenthttp://tpcomprod.blob.core.windows.net/static/se/documents/sustainability-downloads/book%20tetra%20eng.pdfhttp://tpcomprod.blob.core.windows.net/static/se/documents/sustainability-downloads/book%20tetra%20eng.pdfhttp://tpcomprod.blob.core.windows.net/static/se/documents/sustainability-downloads/book%20tetra%20eng.pdfhttp://tpcomprod.blob.core.windows.net/static/se/documents/sustainability-downloads/book%20tetra%20eng.pdfhttp://www.innventia.com/en/Our-Expertise/New-materials/http://www.innventia.com/en/Our-Expertise/New-materials/http://www.innventia.com/en/Our-Expertise/New-materials/http://campaign.tetrapak.com/tetra-recart/http://campaign.tetrapak.com/tetra-recart/http://campaign.tetrapak.com/tetra-recart/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://bestinpackaging.com/2014/09/17/zero-waste-with-plantable-packaging/http://bestinpackaging.com/2014/09/17/zero-waste-with-plantable-packaging/http://bestinpackaging.com/2014/09/17/zero-waste-with-plantable-packaging/http://bestinpackaging.com/2014/09/17/zero-waste-with-plantable-packaging/http://www.theguardian.com/lifeandstyle/wordofmouth/2014/aug/05/eat-glass-edible-food-packaging-reduce-landfill-agarhttp://www.theguardian.com/lifeandstyle/wordofmouth/2014/aug/05/eat-glass-edible-food-packaging-reduce-landfill-agarhttp://www.theguardian.com/lifeandstyle/wordofmouth/2014/aug/05/eat-glass-edible-food-packaging-reduce-landfill-agarhttp://www.thedieline.com/blog/2014/8/13/what-is-tomorrow-machine-up-tohttp://www.thedieline.com/blog/2014/8/13/what-is-tomorrow-machine-up-tohttp://www.thedieline.com/blog/2014/8/13/what-is-tomorrow-machine-up-tohttp://www.thedieline.com/blog/2014/8/13/what-is-tomorrow-machine-up-tohttp://www.innventia.com/packaging2020http://www.innventia.com/packaging2020http://www.innventia.com/packaging2020http://www.innventia.com/packaging2020http://www.thedieline.com/blog/2014/8/13/what-is-tomorrow-machine-up-tohttp://www.thedieline.com/blog/2014/8/13/what-is-tomorrow-machine-up-tohttp://www.theguardian.com/lifeandstyle/wordofmouth/2014/aug/05/eat-glass-edible-food-packaging-reduce-landfill-agarhttp://www.theguardian.com/lifeandstyle/wordofmouth/2014/aug/05/eat-glass-edible-food-packaging-reduce-landfill-agarhttp://bestinpackaging.com/2014/09/17/zero-waste-with-plantable-packaging/http://bestinpackaging.com/2014/09/17/zero-waste-with-plantable-packaging/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://www.pharmaceutical-technology.com/features/featurediminishing-vaccine-wastage-the-next-gen-of-temperature-controlled-packaging/http://campaign.tetrapak.com/tetra-recart/http://www.innventia.com/en/Our-Expertise/New-materials/http://tpcomprod.blob.core.windows.net/static/se/documents/sustainability-downloads/book%20tetra%20eng.pdfhttp://tpcomprod.blob.core.windows.net/static/se/documents/sustainability-downloads/book%20tetra%20eng.pdfhttp://www.challengeconventional.com/sustainability/how-is-smarter-packaging-saving-the-environmenthttp://www.scania.se/om-scania/media/arkiv/2014/stockholmsbagen.aspxhttp://www.scania.se/om-scania/media/arkiv/2014/stockholmsbagen.aspxhttp://scania.se/ecolution-by-scania/ecolution.aspx#/http://www.scania.com/sustainability/http://www.billerudkorsnas.com/About-Us/http://scania.se/om-scania/http://twitter/sustainergieshttp://instagram/sustainergieshttps://www.linkedin.com/company/sustainergieshttp://facebook.com/sustainergieshttp://sustainergies.se/cup_eng


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Criterion of the Jury

The jury will apply the following criterion to evaluate allsolutions, agree upon five finalists and decide on a winner.

Reasoning: Do you give a well-reasoned decryption of

how we package and buy our food in 50 years based on trends and the role of

packaging?

Bravery: Do you to describe brave and inventive ideas?

Attraction: Do you present your solution in an attractive format that builds

commitment for a sustainable future?

Rules

Early Bird-feedback to all solutions handed in no later than December 20 2015.

Sustainergies will provide you with feedback on your ideas and suggestions no later

than January 4 2016. Remember, you are allowed to make changes until the final

deadline.

Final deadline January 17 2016. All solutions must be handed in through:

http://sustainergies.se/logga-in.If you submit several solutions, your last uploaded

version will enter the competition.

Hand in your solution individually or as a team. If you compete as a team, any prize

money will be shared between all members of the team. Any solution can be

registered on one person only, please write the names of all your team-members in

the solution. Hint: to increase your chances of winning when working as a team,

submit several different solutions by registering them on different team-members, upto one solution per person.

Solutions may consist of text, images, graphics, movies or other digital formats.

Irrespectively of how you design your solution may it not exceed a comparable length

of 3,000 words. Your solution can be in English or Swedish.

Appendices are allowed. Use appendices only if you believe they are relevant to

support your solution with additional information. Your solution must be fully

understandable without the appendices.
http://sustainergies.se/cup_enghttp://sustainergies.se/logga-inhttp://sustainergies.se/logga-inhttp://sustainergies.se/logga-inhttp://twitter/sustainergieshttp://instagram/sustainergieshttps://www.linkedin.com/company/sustainergieshttp://facebook.com/sustainergieshttp://sustainergies.se/cup_eng


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Three cases, three chances to winYou can compete together with Scania, BillerudKorsnsand Trafikverket, individually or in

teams. For each case, the top-five solutions will be named and the jury will select one winner

of the big prize-check of 25,000 SEK (2,500 euros). Go for it!

What is Early Bird?

Submit a draft of your solution no later than December 20 2015to receive our personal

feedback January 4 2016. Perhaps it will help you win!

Hotline for Sustainergies Cup

Sustainergies will answer all questions about the competition. You do not need to contact

Scania, BillerudKorsns or Trafikverket. We will do our utmost to support you and there are

no stupid questions!

E-mail:[email protected]

Twitter: @sustainergies

Facebook:facebook.com/sustainergies
http://sustainergies.se/cup_engmailto:[email protected]:[email protected]:[email protected]://www.facebook.com/sustainergieshttp://www.facebook.com/sustainergieshttp://www.facebook.com/sustainergieshttp://www.facebook.com/sustainergiesmailto:[email protected]://twitter/sustainergieshttp://instagram/sustainergieshttps://www.linkedin.com/company/sustainergieshttp://facebook.com/sustainergieshttp://sustainergies.se/cup_eng

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