SESSION 8
By: Toka Amr & Mohannad Ezz
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“Failing to plan IS
planning to fail”
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How to create a marketing plan?Seek the peak
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The Executive Summary
The Challenge
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Situation Analysis• Company Analysis
• Customer Analysis
• Competitor Analysis
• Collaborators
• Climate
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SWOT Analysis:
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Market Segmentation
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Alternative Marketing Strategies
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Marketing Strategy• Product
• Price
• Promotion
• Place
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The Conclusion
•This is an expanded version of your Executive Summary.
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Any Questions?!
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Thank you!Seek the peak