The bridge between olfactory and digital.

Fragrance discovery and recommendation.

http://scentSee.com

Bogdan@scentSee.com

tel: +40-724-714-234

http://scentSee.com

Agenda Context The ScentSee Process Customer Experience Virtual Olfactory Consultant Competitive Advantage Online and in-store performance Technical Solution Implementation

Context

25.000+ mid-to-high end fragrances on the international market

Limited expertise of in-store fragrance consultants Olfactory limitation: customers sample only up to 4

fragrances in a shopping session Postponing the buying decision Customers are increasingly oriented to digital media

The ScentSee Process

• Preferences• LifestyleDiscovery

• Notes• Olfactory classes• Price

• Sampling• ConfirmationDecision Purchase

Customer Experience

Customer becomes autonomous in-store, even if a consultant is not available

Reducing waiting time Structuring the dialogue between the customer and the

consultant Simplifying the sampling process Avoiding the sensory overloading of the customer Speeding up the acquisition decision

Virtual Olfactory Consultant

Recommending relevant fragrances Based on previous preferences Based on lifestyle characteristics

Interactive digital experience Intuitive Speedy

Integrated expert knowledge-base 20.000 analyzed fragrances Specialized method for comparing notes and olfactory classes

Competitive Advantage

Experience

• Novel presentation on the fragrance market• Automatic guidance toward enjoyable olfactory experience for the

customr

Recommendation

• Relevant recommendations• Assisting and off-loading in-store consultants

Purchase

• Reducing the uncertainty of the customer• Increasing the acquisition flow

Online and In-store Performance

Competitive advantage for digital media

Acquiring new online customers

Novel experience for in-store customers

Simplifying the sampling and

decision processes

Improved experience for

existing customers

Technical Solution

5000+ olfactory

notes

32 aromatic classes

8 criteria for

matching

+ 26 other classesCitricFloralGreenFruityAromaticWoody

Implementation

Ready to use integration interface with documented API Built-in synchronization with desired stocks from suppliers Cloud-based, highly available infrastructure

http://scentSee.com

Bogdan@scentSee.com

tel: +40-724-714-234