Week of December 13, 2016

Image Source: https://assets.wired.com/photos/w_1720/wp-content/uploads/2016/12/Amazon-Go-TA.jpg

The Launch

• December 5, 2016• Very low-key• Promotional video• FAQ’s• Alert shopper when the brick and mortar is open to the public

Image Source: https://d3i6fh83elv35t.cloudfront.net/newshour/wp-content/uploads/2016/12/Amazon-GO_RTSUU2D-1024x683.jpg

Just Walk Out Technology

It describes the technology as using:•  Chip and weight sensors•  RFID•  Artificial Intelligence•  Deep Learning Algorithms

Amazon filed the patent more than two years ago

Image Source: https://cdn0.vox-cdn.com/thumbor/AX4x3O6mZ6y47noGK77n538w1oA=/0x2:650x368/1600x900/cdn0.vox-cdn.com/uploads/chorus_image/image/52140055/amazon_go.0.jpeg

Image Source: http://blogs-images.forbes.com/bradthomas/files/2016/12/amazon-300x167.jpg?width=960

Reception

What’s Happening Now?

We wait…•  Expected public launch is

early 2017

•  Currently Amazon Go is in beta testing mode for Amazon employees only

•  Currently, the only store in Seattle Amazon Headquarters

Image Source: http://blogs-images.forbes.com/bradthomas/files/2016/12/amazon-300x167.jpg?width=960