Chief Information Officer Marshall County School District
John David Son Chief Information Officer
Marshall County School District
Biography
� Graduate of Marshall County � Bachelors / Masters from Murray State � High School Teacher for 1.5 years � 5 th year as CIO for the MCSD � 1 st year as Public Relations Director
Graduate of Marshall County Bachelors / Masters from Murray State High School Teacher for 1.5 years
year as CIO for the MCSD year as Public Relations Director
Communication Plan
� Make sure your district has a communication plan –
� What do you do in the event of an emergency?
� How do your key personnel communicate during emergency?
� Using all forms of media to communicate to the public
Communication Plan
Make sure your district has a – CDIP
What do you do in the event of an
How do your key personnel communicate during emergency? Using all forms of media to communicate to the public
Technology 2 Transform PR
� How has technology changed the way we communicate? � Internet � Email � Text Messaging � Instant Messaging � Social Networking ○ Twitter ○ Facebook / Myspace ○ Blogs / Wikis
Technology 2 Transform PR
How has technology changed the way
Technology 2 Transform PR
� How has the Marshall County School District utilized technology to communicate with our stakeholders?
Technology 2 Transform PR
How has the Marshall County School District utilized technology to communicate with our stakeholders?
Technology 2 Transform PR
� District News Email � District Website � Alert Now Notification System � MC Connection � Recruiting Commercial � SAVVY Newsletter � Blogs
Technology 2 Transform PR
Alert Now Notification System
Recruiting Commercial
Global Communication
� During the 20082009 school year the MCSD has published media in the following locations: � You Tube � Kentucky Teacher � Leading and Learning with Technology � Tech & Learning � Infinite Campus Quarterly
Global Communication
2009 school year the MCSD has published media in the
Leading and Learning with Technology
Infinite Campus Quarterly
Challenges For A School District
� Time factor � Multiple platforms of media in play � Traditional Methods (TV, Radio and Newspaper) � Digital Methods (Email, Websites, Phones) � Global Methods (Blogs, Social Networking)
� Budget � Securing information
Challenges For A School District
Multiple platforms of media in play Traditional Methods (TV, Radio and Newspaper) Digital Methods (Email, Websites, Phones) Global Methods (Blogs, Social Networking)
Challenges For Building Leaders
� You are the PR Director for your school � Share information with the district � Academic � Extra Curricular � Athletic � PTO
� Time � Money
Challenges For Building Leaders
You are the PR Director for your school Share information with the district
Advice on Human Relations
� The SIX most important words: � I admit that I was wrong.
� The FIVE most important words: � You did a great job.
� The FOUR most important words: � What do you think?
� The THREE most important words: � Could you, please?
Advice on Human Relations
The SIX most important words: I admit that I was wrong.
The FIVE most important words:
The FOUR most important words:
The THREE most important words:
Advice on Human Relations
� The TWO most important words: � Thank you.
� The MOST important word: � We
� The LEAST important word: � I
Bill Marriott
Advice on Human Relations
The TWO most important words:
The MOST important word:
The LEAST important word:
Questions?
John David Son Chief Information Officer MCSD
2705278628 [email protected] http://ciocorner.blogspot.com
Chief Information Officer
[email protected] corner.blogspot.com