SCOPIA MCUThe Core of Video Enabled Unified Communications

RADVISION01/13/09

SCOPIA at the Core of Video Enabled UC

SCOPIA Benefits

SCOPIA Product Range

Affordable HD

RADVISION Competitive Edge

Agenda

UC in the Enterprise Market Today

All the major vendors heavily promoting their UC platforms to enterprise customers

Confusion on exactly what UC is, what benefits it provides, which solution is the right one for long run

Enterprises today typically multi-tier, multi-vendor silo’ed communications deployments

Telephony – Cisco, Nortel, Siemens, AvayaIM/Presence – Microsoft, IBMWeb Collaboration – WebEx, Live Meeting, MeetingPlaceVideo – Polycom, Tandberg, Cisco, Aethra, SONY, LifeSize, RADVISION

Enterprises will likely deploy multi-vendor UC solutions and demand integration and interoperability

What Customers Ask For and We Deliver

Investment ProtectionVendor independent platform that will support today's and tomorrow's conferencing environments of any environment, endpoint or network

ConnectivitySolution that will provide immediate and rich communications to a workforce that is becoming more mobile and dispersed

Power and ScaleSingle platform with power to support high definition devices and scalability to support desktop deployments

AffordabilityPrice that will allow large scale deployments of conferencing throughout the organization

SCOPIA at the Core of Video Enabled UC2008 Frost & Sullivan Product Award Winner

Integrated & Interoperable Unified Communications SolutionIBM, Microsoft, Cisco, Alcatel-Lucent, Avistar, Aethra, LifeSize

Powerful Hardware for Transcoding Mixed Environments combined with Software Client Server Architecture for Desktop ScaleArchitected for Large, Distributed DeploymentsHigh Quality Including HD at the DesktopNew Easy to Access Features – Recording, Video IVRClient/Server Technology for Scalability, Remote Connectivity and Application Integration

SCOPIA at the Core of Video Enabled UC

SCOPIA Benefits

SCOPIA Product Range

Affordable HD

RADVISION Competitive Edge

Agenda

Universal ConnectivityCost Optimized for Each Application

Room systems displaying HD images at 720p

H.264 30fps

Desktop users with a standard webcam

Legacy standard definition room systems

Powerful HD CP and Transcoding

Continuous Presence HD at 720PConnect HD, SD, Desktop, and Mobile users endpoints to the same meeting

Desktop VideoSD VideoHD Video

Mobile Video

Easy Conference AccessAuto Attendant for Conference Entry/Creation

Connect to a MCU by IP Dialing or E.164 NumberUse Leading Number for IVR connection to a conference

Easy Conference AccessAuto Attendant for Distributed System

Extends Conferencing to Remote Users With SCOPIA Desktop (Now with HD Video!)

Combines the power of SCOPIA MCU with the desktop conferencing capabilities of Click to Meet

Built in downloadable web endpoint for remote and desktop participants

Built in firewall traversal eliminates boundaries so anyone can participate

Built in data collaboration with interoperability between desktop and rooms allows everyone to share data

Built in streaming extends the reach of the conference to virtually anyone inside and outside the organization

New - conference recording & content management for a permanent record

Recording and Content Management

666204

Key Trends in Enterprise Visual Communications

There is a real market need today to connect remote participants to Room Video Conferences

There are over 1 million conference rooms equipped with video conferencing today

80% video conferencing users believe desktop to room connectivity is important/ very important*

*

Unified Communications Client Integration

Integration w/IBM Lotus Sametime Integration w/Microsoft OCS 2007

Management with iVIEW

Manages scalability & distributed deployment

Integrates with MSFT & IBM

ECS Gatekeeper traffic cop

Automatically routes & connects all devices & participants together

Web scheduling

Conference control

Access management

SNMP management

CDR’s for usage reports

SCOPIA in China

ECS GK

iVIEW Mgmt.

SD in UK

Network

SCOPIA in UK

SD in US

SCOPIA in US

SD in China

MSFTIntegration

IBMIntegration

Complete Solution

Only RADVISION SCOPIA provides a complete Unified Communications Video Solution

HD conference room MCUHigh capacity, low cost desktop MCUWeb-based HD desktop endpointDesktop firewall traversalConference webcasting (streaming)Feature rich gatekeeperAdd hoc, scheduled, fully managedIBM & Microsoft integrationSIP or H.323 (including SIP proxy for PBX integration)Recording & content management

SCOPIA at the Core of Video Enabled UC

SCOPIA Benefits

SCOPIA Product Range

Affordable HD

RADVISION Competitive Edge

Agenda

The SCOPIA MCU Family

©2007 LifeSize Communications. Inc. Confidential - do not copy.

Page 17Small MediumEnterprise

Large EnterpriseService Provider

Carrier Grade

SCOPIA 1000

SCOPIA 400

SCOPIA 100

Up to:•24 SD Ports•48 Desktop Ports•16 HD CP Ports

Up to:•72 SD Ports•96 Desktop Ports•48 HD CP Ports

Up to:•384 SD Ports•576 Desktop Ports•256 HD CP Ports

SCOPIA 100 / SCOPIA 400 Packaged Solutions

Complete solutions with:

HD conference room MCU with full audio/video transcoding to SD

High capacity, low cost desktop MCU

Audio conferencing

Web-based HD desktop endpoint

Desktop firewall traversal

Conference webcasting (streaming)

Built-in gatekeeper for bandwidth management & dial plans

Add hoc, scheduled, fully managed

iVIEW management of infrastructure (w/IBM & MSFT)

SIP or H.323 (including SIP proxy for PBX integration)

Max Rooms @

CP HD

Max Rooms @ SD up to 2Mbps

Max Desktops @ SD up to 384Kbps

Additional

Streaming users

SCOPIA100 12

4 12 24 72

SCOPIA100 24

16 24 48 144

SCOPIA400 48

32(2x16)

48(2x24)

96 (2x48)

300

SCOPIA400 72 48

(3x16)

72(3x24)

96 300

Or And

Or And

Or And

Or

Or

Or

Or Or And

SCOPIA 100 / SCOPIA 400 Packaged Solutions

SCOPIA 400/1000 Configurable Platforms

SCOPIA 400/1000400 – 2U Chassis (4 slots)1000 – 12U Chassis (18 slots)

Cards:MCU Card (Audio and control card)MVP Card (Video card)GW-P20 CardGW-S40 Card

Additional cards available for 3G Gateway capabilities

SCOPIA 400/1000 MCU, MVP, & Gateway Cards

MCU (Audio & Signaling) Card

SIP/H.323

96 ports of audio(72 with encryption)

Transcoding - any codec, no capacity hit

DTMF detection

MVP (Video) Card

16 ports of HD

24 ports of SD (to 2Mbps)

48 ports of desktop (to 384kbps)

H.261/H.263/H.264

CIF/4CIF/480p/720p

Encryption does not impact capacity for calls up to 768kbps (½ for higher rates)Gateway Cards

GW-P20: 2 PRI, H.323H.320

GW-S40: 4 ports V.35/RS449/ETA530, H.323H.320

GW-P25/M: 30 ports 3G

SCOPIA 1000 High-Availability Features

Carrier-grade, high-availability platformFive nines (99.999%) availability with built-in redundancy for components

Ethernet switchesIntelligent Shelf Managers (ISM’s)Power suppliesFan trays Function blades

IP based backplane assures redundancy and scalability not limited to single chassisRedundant ISM’s enable administrator to remotely conduct chassis and component diagnostics for enhanced system reliabilityHighly serviceable - all Field Replaceable Units are serviceable from the front - except Rear Transition Modules

SCOPIA Specification Highlights

H.323, SIP, H.320 w/GatewayAudio

G.711, G.722, G.722.1, G.723.1, G.728, G.729ABCustom participant entry/exit tonesDTMF tone detection (in-band, H.245 tones, and RFC2833)

Video H.261, H.263, H.263+, H.263++, H.264QCIF, CIF/SIF, 4CIF, 288p, 384p, 400p, 448p, 480p, 576p, 720p, 1080pBandwidth – up to 4Mbps

Data CollaborationH.239 Presentation video resolution – VGA, SVGA, XGA, 720pDuoVideoT.120

QOS support with DiffServe, TOS, IP PrecedenceSecurity

H.235 AES/DES encryptionPassword protected web GUI user access with multiple levels: Administrator, Operator, and UserPIN protected conferencesGW-S40 compliant w/KIV7, KG-194. and STE

Conference Control from endpoint

H.243DTMFT.281 (FECC)

Custom IVR messagesWeb-based monitoring & control

SCOPIA at the Core of Video Enabled UC

SCOPIA Benefits

SCOPIA Product Range

Affordable HD

RADVISION Competitive Edge

Agenda

The Challenge

Optimally connect High

Definition room systems with

standard definition endpoints and

desktops at a rational price point

Market Dynamics

HD is the new decision pointWhile most deployments remain at standard definition rates, decision point today is on HD capabilities and pricingJust like shopping for a new TV - vast majority of programs are still SD but no one is buying SD only television

Pricing DynamicsEndpoint prices continue to trend down leading to HD systems at SD pricesMCU price per port has tended down also - until HDCompetitors’ MCUs either:charge x3 to x4 for an HD port or provide low quality HD (10-6fps)

ChallengeSince HD requires significantly more processing power than SD how do you provide HD capability at affordable price?

What is High Definition VC?

A standard for range of improved resolutions 720p (1280x720)1080p (1920x1080)

With significant increase in amount of data720p = 9 times CIF, 1080p = 20 times CIF

720

1080

Processing and Bandwidth Requirements for HD

QCIF CIF 4CIF 720p HDQCIF CIF 4CIF 720p HD

Ban

dwid

th

Resolution

3 to 8 times bandwidth vs. CIF

QCIF CIF 4CIF 720p HDQCIF CIF 4CIF 720p HD

Pro

cess

ing

Resolution

1X

4X

9X

9 times processing vs. CIF

HD requires 9X more processing resources than traditional videoconferencing2 methods of supporting processed HD on a MCU1. Process intensive DSPs dedicated to HD processing 2. Sharing DSP resources

The Goal Room systems displaying high frame

rate HD images at 720p H.264

Desktop users with a standard webcam

Legacy standard definition room

systems

Methods of Providing Resources to Support HD

1. Process Intensive DSPs - ExpensiveCodian/Tandberg 4500

2. Shared DSP resources – AffordableRADVISION SCOPIA Codian/Tandberg 4200Polycom RMX

Each of the Shared DSP resource MCUs use the same DSP However, there are significant differences in methods of employing shared DSP resources that result in dramatically different pricing and performance

Codian/Tandberg 4500Process Intensive DSPs

Utilizes multiple, process intensive TI Himalaya DSPs dedicated to each port

Pros: Quality and SimplicityGood HD quality for every portSimple model – every port processes up to HD without capacity loss with encoder per participant

Cons: Price ~ $8,300 per portMore expensive per port than some HD endpointsToo expensive for mixed environments of HD, SD and Desktop

Model Ports Price

MCU 4505 12 $103,000

MCU 4510 20 $168,000

MCU 4515 30 $247,000

MCU 4520 40 $325,000

Codian/Tandberg 4200Pooled Resources

Shares DSP resources with active ports in HD modeAdequate performance when only a few ports in use because unused DSPs help active portsDegrading performance as MCU fills up

Pros: Pricing and SimplicityReasonable pricing – $3,400 per port for HDNo reduction in capacity when used for HD

Cons: QualityDoes not provide true HD quality and quality is significantly reduced further as more ports used

Model Ports Price

MCU 4203 6 $20,500

MCU 4205 12 $35,000

MCU 4210 20 $47,700

MCU 4215 30 $71,000

MCU 4220 40 $94,500

Polycom RMXDedicated Resources per HD Port

Allocates 4 ports worth of DSP resources to every HD port

Pros: Dedicated Resources for every HD portEach HD port gets its own processingAllows each HD port its own view

Cons: Capacity, Price and QualityReduces capacity by 4 times when used for HD HD mode very expensive – HD ports $9,000 each (4X SD mode)Not enough resources per HD port for high quality HD

RADVISION SCOPIADedicated Resources per HD Conference

Allocates 8 ports of resources shared by all HD endpointsAllocates adequate resources to encode high quality HDEach HD endpoint receives shared high quality stream from MCURADVISION is only company with shared encoding technology

Pros: Quality, PriceFull 8 ports of resources dedicated to shared HD encoding ensures consistent high quality experience for every HD connectionShared resources allows much better HD price point ~ $3,000 per port for HD

Cons: Capacity, FeaturesCapacity is reduced by 8 ports for HD conferencesShared encoder shows same view to all HD participants

HD 720p Port Price Comparison

Low quality HD(15 – 6 fps

depending on load)

Desktop Port (≤384K) Price Comparison

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

$9,000

RADVISIONSCOPIA

Codian 4200 Codian 4500 Polycom RMX2000

Achieving HD - Summary

CompromisesCodian 4500 – PriceCodian 4200 – QualityPolycom RMX – Price, Quality, CapacityRADVISION SCOPIA - Capacity

SCOPIACodian4500

Codian4200

PolycomRMX

$ per HD port $3,000 $8,300 $3,400 $9,000

CPU resources for HD 8 8* 1-2 4

True HD encoding(H.264, 720p, high fps)

Y Y N N

Custom Layouts N Y Y Y

* Relative CPU processing compared to other 3 products

SCOPIA at the Core of Video Enabled UC

SCOPIA Benefits

SCOPIA Product Range

Affordable HD

RADVISION Competitive Edge

Agenda

RADVISION UC Competitive EdgeIt’s Not Just About the MCU!

Feature RADVISION Polycom Tandberg/Codian

Integrated Web-based Desktop

Freely Distributable Client Integrated Firewall Traversal Integrated Streaming Integrated Recording Distributed Architecture Alcatel-Lucent UC Solution IBM UC Solution Cisco UC Solution Microsoft UC Solution Video Conferencing MCU

Corporate HQ

Branch Office

Broadband ConnectionTele/Mobile Worker Service Providers

PSTN

3G Network

IP Network / WAN

Telepresence

iVIEW/NMS/ECS

SCOPIA DesktopServer

SCOPIA MCU

HD Room System

IP Phone

Firewall

PathFinder

3G Gateway

ISDN Gateway

SCOPIA MCU/IVP

Application ServerPC Operator

Firewall

HD/SD Room System

SCOPIA DesktopClients

3G Participants

Audio Participants

SCOPIA DesktopClients

SCOPIA Desktop Clients

SCOPIA MCU

Cell PhoneParticipants

Thank You!