Date post: | 21-Jan-2017 |
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Marketing |
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Teaser trailer development
First, we imported all of the shots from the filming day. Then we watched each one and highlighted the ones that looked good as green, then we selected the best version of each shot that we highlighted.
Then we created a rough timeline with our preferred shots which we highlighted earlier.
Later, we used the exposure tool to make shots look darker in tone, increasing the low key lighting; to give the darker thriller tone. We also used the colour board to give the shots greater effect, providing a better and more authentic film look.
The exposure tool worked well for shots such as the one to the left, removing the dark curtain; drawing focusing on the character & gun.
Ident 1Here, I removed the text using the spot healing tool
Next, I used the colour balance tool to make the image look more professional and more visual interesting/appealing to look at
The Ident
Poster developmentFirstly, within Photoshop I started to recreate the look of my test poster, but we as a group we then decided that it didn’t look right, so went for a different approach. Our new direction was inspired by the poster for “nocturnal animals”, which I analysed earlier in the project.
For our new direction, I used two images from the filming day. One of the damsel character; Daniels sister who is kidnapped in the trailer, and the man who kidnaps her; holding a gun (this relates to one of the final shots from the teaser where he points the gun to her head). To create the layered effect, I used an effect called “screen” on the top layer, which essentially blends them together to create this interesting graphical element for our poster; which makes the audience think. We created the text later within illustrator; by importing the graphical image, then using a font called “steel tongs” for the credits, and used a key sheet to understand it. Then used a blocky font for the title and tagline; in red.
Magazine cover development
Here we used an image from the filming day of the main character (protagonist); “Daniel”, who is the private investigator of the film. To remove him from the original background, I used the quick selection tool. Then used the blur tool to make his outline look less pixelated.
Afterwards, we brought the graphical element into illustrator. To construct the text around it as vectors which stretch without pixelating – as a key advantage.
We later took our own photo of a wall to replace the one above, for our final.