8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 1/21

Create Matter

Vision & Ideas - FI 12.11.2014

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 2/21

Create Matter

“Vision is the art of seeing what is

invisible to others.” - Jonathan Swift

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 3/21

Some BackgroundCursive Labs

  We are not: a single company, a venture capital firm, anaccelerator

  We are: an operating entity, a new model, a process-driven lab, acollection of multiple ventures

  We are about: Taking the emotion out of an idea while keepingthe passion

Create Matter

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 4/21

First Things FirstIdeas Are Just A Multiplier of Execution

Create Matter

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 5/21

So, How Important Are Ideas?Still very important

Create Matter

“Your idea must matter to youenough to sustain you” - Me

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 6/21

Create Matter

What role does passion play?A big one

 You have to be passionate about the things that matter to everyidea:

  Great product/s

  Taking great care of your customers

  Taking great care of your people

  Being smart with your money

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 7/21

Create Matter

So, Where Do Ideas Come

From?

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 8/21

IdeasTwo kinds that win

Create Matter

  Solve a real problem

 Create joy 

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 9/21

The Inspiration of IdeasSome of the many places

Create Matter

  Market-driven

-market/structural changes

-behavioral changes-technology changes

  Personal-driven

-what you need

-what you wish you had

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 10/21

Sources of IdeasTools

Create Matter

  Market-driven

-Laws/Regulations

-ProductHunt

-Angel List

-Crunchbase

-Be an observer

-Accelerators

  Personal-driven

-Notebook

-How can it be better/different?

-How would “X” do it?

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 11/21

Sources of IdeasOther

Create Matter

  Mash-Ups

  Borrowing & Applying To Other (Industry, Geography, Target)

  Under-doing & Focusing On One Piece

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 12/21

Sources of IdeasSome Theses

Create Matter

  Disruption Through Simplification

  Tools That Power The Independent Economy 

  Creative Curation

  Building Blocks

  Personalization

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 13/21

Create Matter

Knowing When You Have A Good

or Bad Idea

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 14/21

Listen Closely at FIGreat at helping you understand market

Create Matter

FI = Not A Class

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 15/21

Remaining ObjectiveKey

Create Matter

Optimistic = Stupid

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 16/21

Knowing When You Have A Good Idea3 Metrics

Create Matter

  Relevant for all ideas: 4-6% weekly growth

  Idea-Specific: Two metrics that, when multiplied together, haveability to scale to a real business

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 17/21

Create Matter

Wrapping Vision Around

Ideas

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 18/21

Translating Ideas Into VisionKeep it simple

Create Matter

DON’T Over-vision-ate

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 19/21

Translating Ideas Into VisionHow you are going to matter in the market

Create Matter

  Operational Efficiency

  Innovation

  Customer Intimacy

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 20/21

8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014

http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 21/21

Create MatterProprietary and Confidential