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PERSONALIZED OMNICHANNEL STRATEGIES THAT WORK

Our GeoCommerce-powered solution bridges the gap between online and offline consumer data, allowing retailers to employ exact location information to build and market to consumers one-to-one wherever they spend their time and money.

Delivering a go-forward retail marketing strategy across all of the channels important to your audience is vital to business success. The challenge lies in personalizing omnichannel communications enough to guide a precisely targeted consumer through her unique journey— from awareness to consideration, and from preference to purchase.

For true omnichannel one-to-one reach and attribution, retailers need the ability to correlate a consumer’s home, work, mobile, social, and transactional life. Building precise online and offline connections allows retailers to tie digital activity to store traffic and in-store behavior to show cross-channel lift. By connecting a consumer’s digital devices and profiles to their postal address, it’s now possible to map digital consumer information to decades of household intelligence. Rich insights into the “whole consumer” empower retailers to build new and stronger customer relationships that drive incremental in-store and online revenue.

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Employing synchronized omnichannel strategies—through web, mobile, direct mail, email, social, and beacon-enabled engagement—retailers can deliver the personalized experiences, relevant content, promotional offers, and loyalty rewards that work to capture and retain their most valuable shoppers.

Omnichannel Shoppers are Most Valuable

Omnichannel consumers are significantly more valuable than single-channel. Oracle Retail Touchpoints reports that more than 45% of retail executives confirm that omnichannel shoppers are 11% to 50% more valuable, and almost 3% said they are up to 200% more valuable. How do retail executives measure this value? Three ways stand out:

Frequency of shopping trips (61%);

Total dollar value of purchases over time (56%); and

Average basket size (52%).

SDI is committed to driving true omnichannel strategies that put customers in control by granting them the freedom to engage anytime, anywhere, and on any device.

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“Over 95% of retailers and CPG marketers surveyed claim to employ an omnichannel strategy.” -Oracle Retail Touchpoints

Exact Location Unifies the Real World and the Digital World We link a single postal location with its related digital touchpoints. This exacting, enduring connection empowers retail marketers to consistently find, engage, and convert real people everywhere they are. Like a vast data switchboard, our patented system pulls key information from voluminous data sources, correlating valuable relationships to construct precise, cross-touchpoint consumer intelligence.

Because real-world postal location is our central consumer identifier, we can activate decades of offline household data in the digital world. Every household is tied to rich offline consumer data, and every mobile device brings massive quantities of digital consumer data into the home. We connect all of this valuable offline-to-online data to form a definite, continuous, one-to-one relationship with targeted consumers at specific households.

Exact Location Digital MarketingTM transforms broad, fuzzy customer segments into super-targeted, well-understood segments of one. This offline-to-online targeting precision enables exceptionally personalized cross-channel engagement, holding the power to propel marketing performance to new heights.

TruTargeting Solution Suite TruTargeting connects marketers to a targeted household, both online and offline, across all devices based on intelligent, exact-location audience targeting. Our patent-pending technologies match physical household address to a range of digital identifiers, producing a precise link to consumers and deep reservoirs of untapped consumer data. The TruTargeting Solution Suite enables retail marketers to build, target, analyze, and attribute performance to audiences precisely located in the physical world.

TruTargeting can help retailers build and reach:

Targeted consumers for true cross-channel campaigns to capture total household spend.

Online audiences using exact postal address locations for digital marketing.

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Offline audiences using online activity for traditional marketing.

Social users using hashtags, keywords, and exact geographic location data.

Shoppers using online and offline behavior, location, and transaction data.

TruTargeting Exact Customer Reach

Exact location online targeting down to the street address enables unprecedented digital advertising precision for exact reach to only the most valuable customers.

Exact Household and Business Reach

TruTargeting links a single postal address to its online identifiers to empower retailers and CPG markets with powerful offline-to-online data connections.

This exact location precision enables a true one-to-one digital relationship with only targeted customers at a specific household or business.

Precise Mobile Device Reach

People take mobile devices everywhere. Location drives insight into how consumers live, creating one of the most meaningful audience signals in mobile. We transform this powerful location data into precision device intelligence to find, profile, and target people wherever they spend time and money.

With over a trillion data points from a billion mobile devices, we can empower retailers to:

Reach loyal customers using internal postal lists;

Acquire new, demographically similar customers by accessing our consumer data; and

Conquest competitor’s customers located in specific service areas.

Programmatic Digital Advertising

The GeoCommerce DSP (Demand-Side Platform) provides an intuitive, fast, and proven media buying platform. Through this advanced media buying solution, we deliver total control, unmatched optimization, and powerful campaign intelligence to brands, retailers, and CPG marketers of all sizes.

Massive Scale. Platform delivers massive scale with over 30 billion requests per day at response times under one millisecond.

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Real-Time Media Buying. Industry-leading tools deliver real-time campaign management, optimization and reporting. Self-serve or use our managed service team to build, execute and optimize real-time campaigns.

Speed and Efficiency. Our own end-to-end technology stack provides solid infrastructure and unprecedented speed.

TruForm Abandoned Form and Cart Recovery

Truform is a unique abandoned form and cart tracking, recovery, and remarketing platform that produces dramatic revenue lift. Engaging with a form or proceeding to the checkout is a good indication that a website visitor is primed to convert. Yet up to 90% of prospects start a form only to drop off part-way through. That goes for ecommerce, event registration, inquiry, quote request, newsletter signup, survey, donation, contest, download, application, and lead generation forms.

TruForm reverses the high abandonment rate for retail brands and online stores by capturing user information in real time, so you can reach out to leads who have yet to complete your forms. Our patented pre-submit feature provides unique access to hidden prospects by capturing contact information after only a few letters are typed, which allows you to identify a customer even when they don't submit a form.

TruForm empowers retailers to deliver real-time emails to form and cart abandoners. You spend a lot of time and resources to draw prospects into your form or checkout. Now you can bring them back to finish what they started. Our method is proven to increase the recovery and completion rate of the registration and order process.

We're so confident in our promise to recover more sales, our pricing only scales as your recovery rate increases, meaning we charge a base investment plus a percentage of recovery.

TruForm Results

Discover new revenue by converting abandoned sign-ups and online orders.

Set-and-forget automated recovery emails recapture hidden prospects and save lost sales.

Gain insight into lost and recovered sales through detailed analytics and expert consultation.

TruForm Advantages

Convert more visitors into customers by capturing real-time partial form submissions.

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Reclaim lost sales from anonymous customers with our exclusive auto-fill information discovery technology.

Re-engage buyers and increase customer engagement with automated remarketing emails.

Keyword Audience Targeting

Keyword Audience Targeting enables retailers to discover and build interest-driven audiences without search engines, and then instantly target these in-market customers across 8 billion websites.

As people browse the web, they naturally go to webpages containing keywords relevant to your products or services. When people come across any of your targeted keywords, we can capture these interested prospects in real time into a new audience pool.

Digital Advertising and Direct Mail to the Same Household

Then we can instantly begin delivering your online ads to these new, high-intent prospects. We can also match their IP address to their street address, so you can deliver direct mail and online ads to the same household. That’s true cross-channel marketing that can magnify revenue results.

Capture new customers with targeted keywords without using search engines.

Identify and target in-market consumers who visit any webpage with specific keywords.

Build a new audience pool and match their IP address to their street address.

Deliver digital display ads instantly to the next website consumers visit.

Deliver direct mail to the same households to create greater impact.

SocialAim Hyper-Location Social Engagement

SocialAim allows retailers to reach high-interest consumers one-to-one at targeted locations with personal notifications direct to their Twitter inbox—no social relationship or app download required.

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Social media marketers can go way beyond social listening and monitoring. You can gain significant consumer insights by listening to social conversations, but what if you could leverage your social smarts for in-market lead generation and customer acquisition? SocialAim enables you to pinpoint potential customers and push timely, super-relevant notifications directly to the specific social media accounts you want to reach— without a previous user connection, app registration, or privacy issues.

Find any social user based on their handle or keywords in #hashtags, tweets, and posts.

Push precisely targeted ads, offers, and coupons as personal notifications.

Geo-fence multiple target zones anywhere in the world by radius or custom area.

Target only consumers who meet your demographic requirements.

Deliver messages instantly when the right consumers enter your target zones.

Achieve 100% delivery to targeted users for extremely high engagement potential.

Powerful and versatile, the SocialAim platform activates social media prospects inside your targeted service areas and within proximity of your business locations. You determine the keywords and phrases your prospects are conversing about. SocialAim builds a contextual audience based on everything shared historically for up to two years across popular social platforms. In real-time, SocialAim instantly delivers your push notification message to targeted devices within a few feet of nearly any location. Every targeted user sees your notification, leading to higher engagement and conversion.

GeoCommerce Beacon Point-of-Sale Engagement

Smartphone users are increasingly using shopping applications. With in-store beacons becoming more prevalent and engaging shoppers in new ways, this mobile growth trend will continue to build momentum. Beacons will increasingly power in-store engagement by reducing the friction in the shopping experience.

Forrester Research found that shoppers between the ages of 18 and 48 are ready and willing to give up information about their locations in exchange for in-store offers, promotions, and loyalty rewards. 76% of smartphone owners use their phones while shopping, according to a new survey from Perception Research Services International. And by 2016, 85% of all digital shoppers will be mobile shoppers as well. Yet retailers must engage with customers in a smart way.

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Mapping Digital Touchpoints to Exact Physical Locations

By mapping all of a customer’s digital touchpoints to a physical location, we allow retailers to leverage a huge amount of data about their customers. Correlating key customer intelligence with the real-time information collected through an in-store beacon system, we enable retailers to engage customers across multiple screens—laptops, smartphones, and tablets—as well as through traditional marketing, such as direct mail, for true omnichannel reach and attribution.

The GeoCommerce Beacon System captures key data through:

1. Mobile app SDK linked via bluetooth to beacons, which can collect a range of behavioral and demographic data points, such as name, email, current and past location, brand affinities, social network influence, etc. (This list is not exhaustive in terms of the data beacons can receive.)

2. Device data mapped to household data, which layers additional lifestyle and demographics data on top of behavioral data for increased marketing insight and audience access.

In-store and Point-of-Sale Engagement

Retailers can identify and build in-store audience segments by capturing mobile device IDs via proximity-detection beacons. When mobile devices come within proximity to beacons, retailers can push relevant content and alerts personalized to each shopper. GeoCommerce associates all of the location data and consumer data to map nearly every device ID, email address, IP address, and home address related to a unique shopper.

The result is highly personalized, real-time, point-of-sale engagement opportunities and well-informed remarketing long after shoppers leave the store.

Persistent Device and Household Engagement

Because beacon-captured mobile device data can be linked to other key digital touchpoints, the shopper connection can be linked to exact household street address. By extending the one-to-one relationship to shoppers beyond the store, we can establish continuous connections with consumers at home and on their other devices.

This one-to-one relationship is maintained with shoppers beyond the store by following the mobile device to the user's household postal address. At the household, a connection is established with home internet and other mobile devices to maintain a continuous link between the shopper and her exact household location.

This allows retailers to conduct ongoing audience analytics and attribution to understand audience characteristics and behaviors for more efficient and effective marketing over time.

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GeoCommerce Beacon System Advantages

The two primary advantages of the GeoCommerce Beacon System combined with our TruTargeting Solution Suite are that we empower retailers to:

1. Convert shoppers with optimized, real-time product recommendations, content, and promotional offers, leading to increase average cart size and total purchase value.

2. Retain and recover shoppers with steady, personalized messaging outside the store that drives greater brand loyalty and higher frequency of shopping trips.

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