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Indias Premier Financial Daily Since 1975

Prepared By:

Bhola Jaiswal

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Indias Premier Financial Daily Since 1975

Business Newspapers in India

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Indias Premier Financial Daily Since 1975

Company Profile

Started in 1975 in Kolkata by Anand Publishers group

Business Standard was hived off as a separate company in

1996.

Then it was bought by Mumbai-based financial investors ledby the Kotak Mahindra Bank, after which began a phase of

rapid expansion with the launch of new editions.

At present time Business Standard has publication in 12different cities in India.

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Indias Premier Financial Daily Since 1975

Company Profile

Mr. T. N. Ninan was editor from 1993 to

2009.

In January 2010, Mr. T.N.Ninan

became chairman and Editorial Director

of BSL.

The current editor of Business Standard is Mr. Sanjaya Baru.

Appr. 200 people are employed in the editorial team, including well-

known Indian journalists:

AK Bhattacharya,

Sunil Jain

Shyamal Majumdar

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Indias Premier Financial Daily Since 1975

Vision & Mission Vision:

To stand at a respectful position in this marathon and also keep up

with the pace of the changing needs of their valued readers.

Mission:To expand the market share of Business Standard by creating a newmarket and by taking bites from competitors market share.

1,53,000

63,000

Daily Circulation Copies

English

Hindi

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Indias Premier Financial Daily Since 1975

Facts

97% OF Business Standard readers are graduates and higher .

Very highly read among policy decision makers in

government, and the bureaucracy.

High visibility among the CEOs and industry chief tans.

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Indias Premier Financial Daily Since 1975

Departments of Business Standard

Editorial

Department

SpaceMarketing

Department

Scheduling

Department

Production

Department

Admin.

Department

System

Department

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Indias Premier Financial Daily Since 1975

Product Portfolio

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Indias Premier Financial Daily Since 1975

Business Standard

Get straight tothe point

.No

Sensationalism

!

NoMisinformation.

*No Speculation.

?

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Indias Premier Financial Daily Since 1975

PresenceBest Pan India Coverage

Business Standard`s English & Hindi edition has a combined average

readership of 2,17,000

Published from top 12 locations.

Reaching more than 1200 towns across the country

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Indias Premier Financial Daily Since 1975

Product Profile

Business Standard consist of Business News,Finance News , World Business, India Stock News,

Indian stock market, India investments, Indian

industry, Sensex, Nifty.

BSE, NSE, India Business, India Economy, India,share market, Corporate Result, Finance News .

Business standard news paper consists of different

supplement on different day in week.

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Indias Premier Financial Daily Since 1975

Our Content BS is published Monday to

Saturday in all locations.

On Sundays, the paper is

published from Mumbai,

Delhi, Kolkata & Bangalore.

To cater to needs of the

retail investor, special focus

has been provided in the

form of extensive coverage

on Personal Finance

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Indias Premier Financial Daily Since 1975

Our ContentThe Smart Investor

The Smart Investor an entire section

packed with extensive market news,

views and analysis, with a new

emphasis on Personal Finance.

The BS 200, a detailed look at the day`s

market activity and Today`s Picks

trading tips on select stocks

The Smart Investor -the most

comprehensive investment advice in

the market

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Indias Premier Financial Daily Since 1975

Why Business Standard

Provide guidance for case studies, projects and groupdiscussions

Equips students to take academic and professional challenges

Weekly supplements

Unique national and international news coverage

Stocks page

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Indias Premier Financial Daily Since 1975

Student`s Benefit

Students would come to know the latest from the world of Business

It would help them in solving case studies also help them groom to

face the challenges of the corporate world

Placement Interviews & group discussions becomes easy for

students who are daily readers of Business Standard

It helps them decide their career plans; since they carry the added

advantage of knowing about the companies and their future plans

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Indias Premier Financial Daily Since 1975

Market Share of Business Standard

44%

32%

19%

5%

Market Share

The Economic Times

Business Standrad

Business Line

The Financial Express

Source Business Standardmanagement, Hyderabad

The Financial

Express

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Indias Premier Financial Daily Since 1975

Business Standard Quiz

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Indias Premier Financial Daily Since 1975

Business Standard Best B-School

Project Awards 2011

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Indias Premier Financial Daily Since 1975

Price

Annual Subscription for Business Standard: Rs 710/-

only.

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