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Indias Premier Financial Daily Since 1975
Prepared By:
Bhola Jaiswal
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Indias Premier Financial Daily Since 1975
Business Newspapers in India
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Indias Premier Financial Daily Since 1975
Company Profile
Started in 1975 in Kolkata by Anand Publishers group
Business Standard was hived off as a separate company in
1996.
Then it was bought by Mumbai-based financial investors ledby the Kotak Mahindra Bank, after which began a phase of
rapid expansion with the launch of new editions.
At present time Business Standard has publication in 12different cities in India.
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Indias Premier Financial Daily Since 1975
Company Profile
Mr. T. N. Ninan was editor from 1993 to
2009.
In January 2010, Mr. T.N.Ninan
became chairman and Editorial Director
of BSL.
The current editor of Business Standard is Mr. Sanjaya Baru.
Appr. 200 people are employed in the editorial team, including well-
known Indian journalists:
AK Bhattacharya,
Sunil Jain
Shyamal Majumdar
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Indias Premier Financial Daily Since 1975
Vision & Mission Vision:
To stand at a respectful position in this marathon and also keep up
with the pace of the changing needs of their valued readers.
Mission:To expand the market share of Business Standard by creating a newmarket and by taking bites from competitors market share.
1,53,000
63,000
Daily Circulation Copies
English
Hindi
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Indias Premier Financial Daily Since 1975
Facts
97% OF Business Standard readers are graduates and higher .
Very highly read among policy decision makers in
government, and the bureaucracy.
High visibility among the CEOs and industry chief tans.
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Indias Premier Financial Daily Since 1975
Departments of Business Standard
Editorial
Department
SpaceMarketing
Department
Scheduling
Department
Production
Department
Admin.
Department
System
Department
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Indias Premier Financial Daily Since 1975
Product Portfolio
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Indias Premier Financial Daily Since 1975
Business Standard
Get straight tothe point
.No
Sensationalism
!
NoMisinformation.
*No Speculation.
?
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Indias Premier Financial Daily Since 1975
PresenceBest Pan India Coverage
Business Standard`s English & Hindi edition has a combined average
readership of 2,17,000
Published from top 12 locations.
Reaching more than 1200 towns across the country
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Indias Premier Financial Daily Since 1975
Product Profile
Business Standard consist of Business News,Finance News , World Business, India Stock News,
Indian stock market, India investments, Indian
industry, Sensex, Nifty.
BSE, NSE, India Business, India Economy, India,share market, Corporate Result, Finance News .
Business standard news paper consists of different
supplement on different day in week.
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Indias Premier Financial Daily Since 1975
Our Content BS is published Monday to
Saturday in all locations.
On Sundays, the paper is
published from Mumbai,
Delhi, Kolkata & Bangalore.
To cater to needs of the
retail investor, special focus
has been provided in the
form of extensive coverage
on Personal Finance
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Indias Premier Financial Daily Since 1975
Our ContentThe Smart Investor
The Smart Investor an entire section
packed with extensive market news,
views and analysis, with a new
emphasis on Personal Finance.
The BS 200, a detailed look at the day`s
market activity and Today`s Picks
trading tips on select stocks
The Smart Investor -the most
comprehensive investment advice in
the market
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Indias Premier Financial Daily Since 1975
Why Business Standard
Provide guidance for case studies, projects and groupdiscussions
Equips students to take academic and professional challenges
Weekly supplements
Unique national and international news coverage
Stocks page
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Indias Premier Financial Daily Since 1975
Student`s Benefit
Students would come to know the latest from the world of Business
It would help them in solving case studies also help them groom to
face the challenges of the corporate world
Placement Interviews & group discussions becomes easy for
students who are daily readers of Business Standard
It helps them decide their career plans; since they carry the added
advantage of knowing about the companies and their future plans
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Indias Premier Financial Daily Since 1975
Market Share of Business Standard
44%
32%
19%
5%
Market Share
The Economic Times
Business Standrad
Business Line
The Financial Express
Source Business Standardmanagement, Hyderabad
The Financial
Express
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Indias Premier Financial Daily Since 1975
Business Standard Quiz
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Indias Premier Financial Daily Since 1975
Business Standard Best B-School
Project Awards 2011
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Price
Annual Subscription for Business Standard: Rs 710/-
only.
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