Date post: | 28-Jan-2015 |
Category: |
Design |
Upload: | service-design-network |
View: | 106 times |
Download: | 2 times |
How Customer Centred Design helps O2 create better products & services
SDN conference 20 Nov 13
Markus HohlHead of Customer Centred DesignO2 (Telefonica UK)
Why
Customer Centred Design at O2
How What works
•O2 Experience guidelines
•New (design) process
•Solid governance
•Tools & training
•More Fans
•Better ROI
•New markets
1. Faster to market2. Ease of use & adoption
3. Cost savings
4. Customer centric culture
Markus Hohl Head of Customer Centred Design, O2 (Telefonica UK)