Connect Content to Revenue™

Becoming an Online Revenue Centric Company

Sean O’LearyRegional Sales Manager

Sean.O’Leary@Ektron.comTwitter: @CreativeRider

About EktronEmpower Marketers to Connect Content to Revenue

￭ Founded in 1998 by current CEO – William Rogers￭ Headquarters in Nashua, NH￭ Global Region Offices - Australia, Canada & United

Kingdom￭ 270+ Employees￭ 150+ business partners globally

￭ Over 8,000 customers running over 12,000+ web sites ￭ Ektron technology scales to meet the needs of the most

complex global customers like AXA, Citi, Kodak, Microsoft, NASDAQ down to the smallest not-for-profit organizations

￭ Most rapidly deployed CMS technology in Marketplace￭ FY2011 - 29% YOY license growth

Ektron empowers organizations to fully realize their digital marketingpotential by connecting content to revenue

1998

2007

2010

2012+

Informational Era

Ektron founded - eWebEditPro

Transactional Era

CMS400.NET

Persuasive Era

• Ektron Marketing Optimization

Experience Era

• Ektron Digital Experience Hub

Product History

Social Era

• Ektron Social Collaboration

2003

Meet the Executive TeamBill Rogers – Founder and CEO■ WCM pioneer; invented 1st web-

based HTML editor and first .NET-based WCM platform.

Sean Lannan – CFO■ Former CFO at BBN Technologies;

led sale to Raytheon for $350m.

Neil Miller – SVP, Sales■ Experienced sales leader and WCM

veteran from HP/Autonomy.

Tom Wentworth – CMO■ 15 years in senior WCM marketing

roles at Adobe, Interwoven, and HP/Autonomy.

Bill Cava – Chief Evangelist■ Experienced software architect

leads developer relations programs

Tim McKinnon– CTO■ Search visionary led strategy for

Endeca and FAST. Instrumental in sale of Endeca to Oracle.

Mark Willson – SVP, Client Services■ 20 years of leadership experience

directing Web development for large digital marketing agencies.

Ben Schilens – VP, Channel■ 7 years experience in WCM; former

managing director of Ektron EMEA.

Len Gilsenberg – VP, Tech Alliances■ 10 year content management

veteran led strategic alliances for EMC.

Alpesh Patel – VP, Engineering■ Founding Engineer behind Ektron’s

pioneering eWebEditPro.

Ektron’s Position TodayEmpower Marketers to Connect Content to Revenue

￭ Refocus of Strategy

￭ Investment Expansion of the Partner Ecosystem:

￭ Rockfish￭ Perficient￭ Organic￭ RazorFish

￭ Industry Leadership Growth￭ Gartner WCM Magic Quadrant 2011 – Visionary Position￭ Forrester WCM Wave Report 2011 - Leader￭ American Hospital Association Endorsement

Milestones from 2011

2012 Hypatia GalaxyCustomer Content Management

￭ Ektron is the highest ranked WCM vendor

￭ Strong in website personalization for all website visitors

Ektron SolutionsEmpower Marketers to Connect Content to Revenue

Provide the most scalable, extensible, mobile, partner friendly, .NET WCM platform for the Enterprise.

Create vibrant social communities for employees and customers.

Connect WCM with Systems of Experience.

Empower marketers to create contextually relevant customer experiences.

All-in-one Vs. Best-in-breed

VS.

New product: Digital Experience Hub (Q1 2012)Connecting WCM with Systems of Experience

As a result, the key to selecting solutions is understanding the vendor's long-term vision.

Be wary of vendors that promise a big-bang solution; they are more interested in selling you all the components of their "suites" than they are in helping you leverage what you already own.

August 10, 2011Harnessing The Convergence Of Customer Experience Management Solutions

Questions? Thoughts?

Sean O’Leary303-669-4124

Twitter: @Creativerider