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2018/4/5 (c)Copyright 2014 by Bluestar Corporation -1- Search advertisement Management Bluestar corporation
2018/4/5(c)Copyright 2014 by Bluestar Corporation -1-
Search advertisementManagement
Bluestar corporation
We offer
We can offer variety of web advertisements:
• Search advertisement, SEM
• Display advertisement
• Video advertisement by YouTube or TubeMogul
• Advertorial
• Events
• BS/CS TV informatial 60s to 30min.
Media:
• Google AdWords (Official partner) :SEM, Video, Display
• Yahoo promotion advertisement :SEM, Display
• TubeMogul :Video
• Advertorials: ASCII.JP, MyNavi, OZ Mall, Nikkei, Living newspaper web, etc.
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We offer service only in Japan.Not for Korea, Taiwan, Hong Kong.
Big ROI difference on the Search advertisement
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Bluestar
General agency
PDCA cycle would improve ROI.More conversions by same budget.
Place “site link option” to increase clickable point from 1 to 5.PDCA cycle on advertisement title & description.
CPA decreases for better ROI
￥
Time
Minimize ROIDaily Analysis makes better ROI which takes time for improvement.We usually set search words from 1000 words
Standard Search advertisement PDCA cycle
Strategy Set Action CheckImprovement
plan
*CPA Improvementslower CPChigher CTRlower bounce rate
*StrategyGeo-target?user profile?needs branding?
*TAGSYahoo & Google tagsConvertion tagWebmaster link &
permitAnalytics link &
permit
*category front page exists?If needed, build a
category front page
Tool SettingsMake clear Understanding forpurpose
*KeywordsAdd new keyword &
phrases.delete lower CTR,
high bounce rate.
*Title & descriptionImprove for better
CTR.Sitelink option also.
Yahoo & Google
Often search words would not shown on lower bet.
Budget usage check for market needs.
Check for the frauds.
etc.
Daily check
Analysis with access analytics.
Need new landing page?
Is there are any higher bounce rate page with can be improved?
etc,.
Re planning.
Daily PDCA cycle
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Display advertisement creative samples
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Report sample
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Search advertisement: target to minimize CPAFor Branding like banner, video to minimize CPM with brand safety
Report sample: CPC
¥0
¥10
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¥30
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¥60
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Total
Yahoo SA
Google SA
Google Display
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Report sample: CTR
0.00%
1.00%
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4.00%
5.00%
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9.00%
Total
Yahoo SA
Google SA
Google Display
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Report sample: CPA
¥0
¥2,000
¥4,000
¥6,000
¥8,000
¥10,000
¥12,000
¥14,000
¥16,000
¥18,000
Yahoo SA
Google SA
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Agent fee
• Standard fee comes with
• daily PDCA cycle on search words , phrase , title & description
• Weekly reporting like pages above
• Reporting and PDCA Fee 300,000 yen(≒ US$ 3,000) if monthly advertisement budget are under 1,000,000yen (≒ US$ 10,000). Reporting and PDCA would be free if exceeded monthly advertisement budget are under 1,000,000yen
• Agent Fee
• 20% for search advertisement, display & video advertisement
• Advertorial are free. We will receive a commission from media.
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Bluestar Corporation
http://www.bluestar-consulting.com/
2018/4/5Copyright 2014 Bluestar Corporation -11-
About us
Corporate Overview
Founded 16th August 1990 by Mick Sakamoto
Capital 40,000,000 Yen (≒ US$ 400K)
HQ Nishi-Shimbashi 1-6-12-4F, Minato-ku, TOKYO JAPAN.
Owner & founder Mick Sakamoto
Main business
Marketing service agency.
Web advertisement agency certified by Google.
Business launch services to the foreign companies.
Investment and incubation to the early stage companies.
Management Policy
MISSION
We believe it is our mission to do our part to lead the steadily growing IT society in the right direction, and will strive to help IT society spread, with a willingness to always question our choices.
VISION
Professing our role as an “Information Strategy Adviser” to assist new companies, we develop in tandem with client companies, and will establish a nationwide framework for offering support.
VALUECustomers, shareholders, partners, society and employees. For this range of stakeholders, all with different interests, finding the proper balance of value is critical. We view efforts to maximize customer satisfaction (i.e., a conviction that customer service comes first) as the essence of the service industry, and believe that the success of these efforts will merge in the form of increased value for stakeholders.
Our company name "Bluestar", comes from the flower of the same name. The meaning of the flower is the source of our corporate motto.
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Business launch services
We helps the Market entry research, Business establishment, Executive RecruitingWe provides the business launch services for the companies who has plan to open offices or establishing subsidiary company in Japan. We are neither a judicial scrivener office nor a law firm. We are the business consulting company who provides the services for foreign companies to make business strategy plan to advance into Japan. As we are one of the innovative benchmark holder marketing company here in Japan, we are sure that our research reports are tailored to your company's needs and expertly written by in-country specialists so that you can make the right decisions regarding market entry. We makes close partnership to make finest business plan to advance into Japan collaborating with your international division or marketing division WITHOUT knowing cultural gaps and misunderstood errors before the establishment.We also offer NO monthly charges other than revenue share basis to minimize business risks. If your company is looking for cost effective and fastest business launch in Japan, We are the right partner.JAPAN has mixed business culture of both Euro-American business culture and its of Asia. Also, there are complex distribution of goods and services known as Asia way. Hireling and salary is also higher then global standards. Before entering into Japanese markets, we can offer finest business support for companies outside Japan. Specially we are bright on IT field such as cellular phone markets(H/W, Solution, UML, android applications), System Integration, ISV, Telecom, M&A Adviser, MBO, LBO, Net marketing, Web marketing, IT Architect, Contents (Publishing, WEB, movie, DVD ).
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Business launch services
Video transcoderSqueeze Server compresses or transcodes as many video source files
simultaneously as CPU and memory will allow.
Squeeze Server is designed to take jobs from its job queues until it reaches a
maximum load while still being responsive. If Squeeze Server determines that there are yet available CPU and GPU resources it will take additional jobs.
http://sorensonmedia.blue.co.jp
Clavister The Swedish made high performance next generation firewall with finest
Scandinavian design.
Born for the true NGFW running on 4MB firmware entirely made from scratch
by clavister security professionals.
It comes with the free distribution SDN solution and Big-data analysis
platform Splunk which would be useful for MSP , enterprise, cloud and
telecom.
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PC Matic is safe, secure, & simple to use software that automates the regular
maintenance & preventative steps necessary to keep your PC fast & safe.
PC Matic guards against those security risks by automating the tracking,
downloading & installing of the latest software updates.
PC Matic comes with SuperShield live scanner which is PC Pitstop's proprietary
real time security technology designed to take maximum advantage of Cloud
Computing to keep your PC safe from online threats.
PC Matic
http://pcmatic.jp
Web marketing
In the Web marketing CIO adviser business, Bluestar offers IT business support services, specifically advisory services, in a vein similar to those of a consulting tax attorney or legal counsel. For a monthly fee, we advise clients on any and all issues pertaining to their corporate websites. Access analysis reports compiling access information regarding client websites are also provided. Included as part of advisory fees, these reports offer sophisticated and in-depth access analysis from our specialist standpoint to assist clients.Like a personnel physician with intimate knowledge of a patient's health, we invite you to experience firsthand the peace of mind that a business relationship with BluestarCorporation delivers.
• IT Architect, Strategic Internet Professional Service.
• Branding
• Web design
• Search Engine Marketing , SEO
• Search advertisement , SEM
• Usability & accessibility improvements service
• Online video promotion
• All general web promotion & advertisement agency
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Experience
Portal sites: Yahoo, goo, msnHigh availability portal site IT architectHigh stress EC sites managementCVS EC site developmentWebsites for Public companies with IRRecruitment & IR focus websitesSocial networking management serviceResponsive web designSEO, SEM, online video promotion
Great web marketing advice to the management team through the long term experience.
M&A advisory
We offer the best M&A advisory and business due diligence services for the foreign companies to acquire Japanese companies for more than 10 years of experience.
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Although we are not M&A specialists, our longtime presence in the industry has given us insight into the conditions that IT firms face. This advantage comes from information obtained from the most direct source. The managers of such companies themselves.When looking to grow rapidly, most firms will strengthen their own business by acquiring a company already conducting business in the sector where they want to reinforce their hand, thereby quickly building up their organization.However, at the stage when most managers looking to sell actually make their desire known to the M&A market, their operations are typically already under so much pressure that there is little time to conduct proper due diligence. This situation is frequently the source of trouble later on between shareholders and those involved in the buyout deal.Similarly, when a buyer attempts to acquire a company with good business performance, discussions often stall when the buyouttargets presents the potential buyer with unexpectedly large market capitalization figures.As part of services mainly for companies interested in acquisitions, Bluestar acts as an agent, devising lists of acquisition candidates and approaching candidates regarding acquisition possibilities. The Company also acts as a negotiations intermediary, and makes adjustments to negotiations as needed from a third-party perspective. For the actual purchase and sale contract, we select and join forces with the most suitable firm from among several partners involved in accounting-related due diligence work to complete theproject.
• M&A advisory service on IT industry.• Business due diligence service to the client and firms.• Investment analysis service.
Experience
all kind of Software vendor, OSS, LAMP, industrial embedded software, Tele communications, smart devices, contents, unified service, PC manufacturer, MEMS, off shore development,etc.
Thank you
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