Search as a traffic and business driver@TwunchQ

About Uniway

Schréder

About Uniway

E-business

, E-

commerce &

Transactional

Applications

Content Management, Digital Asset

Management & Document

Management

Portals & Collaborative Solutions

Identity & Access Manage

ment Solution

s

About Uniway

E-business

, E-

commerce &

Transactional

Applications

Content Management, Digital Asset

Management & Document

Management

Portals & Collaborative Solutions

Identity & Access Manage

ment Solution

s

SEARCH HAS MANY FACES

HR Manager?

SEARCH IS CHANGING

search

Indexed content

SERP

Search

Indexed content+

User dataAudience data

Social data

SERP

SEMANTIC RELEVANCE TEMPORALLY RELEVANCE

search

contentSERP

search

SERP

content

SEQUENTIAL MIX OF SEARCHING & BROWSING

BEST PRACTICES IN SEARCH DESIGN PATTERNS

Best practices in search design patterns

Best firstSimple, fast and relevantFederatedFaceted

Recommended reading: Search Patterns by Peter Morville

CASE STUDY: JOBAT

User benefits: Synonyms

User benefits: Stemming

User benefits: Spelling correction

User benefits: Faceted search

User benefits: Speed

User benefits: SERP optimization

Business benefit

50% more visitors

More page views on

jobs

Candidates found faster

Higher relevance

What’s next?

AutocompleteAutosuggest (related queries not including original search term)MobilePersonalization

THANK YOU!

Johan.hermans@uniway.behttp://www.twitter.com/jhermans