Search Engine Optimisation& Yoast SEO in 2016

Marcin KilarskiWebInnovation.ie

Twitter: @marcinkilarski WordPress Slack: @marcin

#1 on Google

Basics

google.com/webmasters/tools/mobile-friendly

Mobile-friendliness

gtmetrix.com

Page-load time

“A 1 second delay in page response can result in a 7% reduction in conversions.”

“When auto-parts retailer AutoAnything cut loading times in half, it experienced a 13% increase in sales.”

Backlinks

Search Engine Results Pages

Your Page

Low Quality Backlinks

High Quality Backlinks

Content

Uniquely Valuable

Long-form article

Easy to read

Proof Words

Related Terms

User Signals

Click-through rate

Pogo-sticking

Time on Site

Yoast SEO Plugin

★ Sentence length★ Paragraph length★ Use of subheadings★ Use of passive voice★ Use of transition words★ Flesch Reading Ease score

New checks in Yoast 3.3

Thank You

Marcin KilarskiWebInnovation.ie

Twitter: @marcinkilarski WordPress Slack: @marcin