Search Engine Optimization and OSINT

What is it all about?And how can it help me?

Data, Data, Data

5,000 years ago People started to write 600 years ago People started to publish 43 years ago The internet was born17 years ago The World Wide Web was invented

Over 10 million web pages are added to the internet everyday!The current Indexed Web contains at least 7.46 billion pages!

Resulting in nearly 8 years of content uploaded every day!

• OSD: Data• OSI: Information• OSINT: Intelligence

Open Source: Data, Information & Intelligence

Pictures

Internet

Traditional Mass Media - TV - Radio,- Newspapers- Magazines, etc…

- Conferences- Specialized Journals - Think Tank Studies

Geospatial Information - Maps - Commercial Imagery Products

Publicly Available Material

Open Source Data (OSD)

Data is the raw print, broadcast, oral debriefing, or other form of information from a primary source. It can be a photograph, a tape recording, a commercial satellite image, or a personal letter from an individual.

ex: reporter embedded with forces in Afghanistan or Iraq. Taking pictures, talking to soldiers, recording conversations and firefights, and taking notes with a pen or pencil. This is considered raw data until it goes through a conversion process to create a coherent product.

Open Source Information (OSI)OSI is comprised of the raw data that can be put together, generally by an editorial process that provides some filtering and validation as well as presentation management.OSI is generic information that is usually widely disseminated. Newspapers, books, broadcasts, and general daily reports are part of the OSI world.

Ex: a reporter embedded with forces who takes the raw data and converts it into a meaningful article that is printed in newspapers, magazines or broadcasted over the air waves. OSI is what a Soldier would purchase at the bookstore inside the Post Exchange in the form of USA Today or Newsweek.

Open Source Intelligence (OSINT)

OSINT is information that has been deliberately discovered, discriminated, distilled, and disseminated to a select audience, generally the commander and his/her immediate staff, in order to address a specific question. In the case of a battlefield commander, it would more than likely be answering the priority intelligence requirements (PIR) or specific orders or requests (SOR). OSINT, in other words, applies the proven process of intelligence to the broad diversity of open sources of information, and creates intelligence. Example: The meaningful article above (OSI) that was created from raw data is used to support an operation. It’s quite possible that a photo accompanying the article may be of a house known to harbor insurgents. The photo in the article identifies the location and now can be used to support a tailored operation to attack the insurgents.

Don’t Let Limit You

Algorithmic LimitationsBased on 57 signalsEx: • Location

• Language• Sign-In• Computer Model• Browser

Pre-existing research/analysis limitations

Language BarrierLack of Cultural Knowledge

Cultural IntelligenceData

UnsearchableUnavailable

Problem: Unsolicited Search Filter

Eli Pariser – “The Filter Bubble”

Hyper-Personalization creates the

“Filter Bubble”

Moving Beyond: Academic Journal Search Engines/Databases

JstorEBSCOHostProQuestLexisNexisAcademic Search Premier

Carnegie EndowmentBrookings InstitutionEIURAND International Crisis Group

International Institute for Strategic StudiesGerman Institute for International PoliticsJapan Institute of International Affairs

Recommended: Search Engine Optimization Extensions

Think Tanks

ext:pdfsite:www.THINKTANK.com

Dates: 2000..2010-Minus and/or +Plus things in or out

DogPile Performs multiple searches and then aggregates the results into one quality set of results.

Goal: to give universal results instead of what one engine thinks may be best suited for you.

Over 85% of everyday searches return different results when you use different search engines such as

Google, Yahoo, Bing and Ask.

Alternatives to the Google Search Engine: Cluster Based Searches

* Has advanced search

www.dogpile.com

Alternatives to the Google Search Engine: Cluster Based Searches

Yippy (formerly known as Clusty)Ex: Searching for articles and material relating to OSINT. Instead of doing many different searches, just search for OSNT and Yippy will gather them into aggregated cluster groups based on the results; and also show results in the traditional format - descending in order of relevance.

Goal: Organize search results into clustered themes, topics and sources.

Quintura Redefines how search results should be displayed using a tag cloud as well as the traditional descending in order of relevance results. Hovering your mouse over the cloud will show alternative options. [method is used to display results for web, images and videos.]

Goal: Quicker alternative display using cloud of themed key words

Pattern Tracers

* Has advanced search

www.yippy.com

www.quintura.com

Happy Searching!