Date post: | 31-Oct-2014 |
Category: |
Technology |
Upload: | rhyne-armstrong |
View: | 8 times |
Download: | 3 times |
Search Engine Optimization: My Life With Spiders
Robert Rhyne ArmstrongSTC Senior Member Atlanta Chapter President Flickr: jeffsmallwood
Search Engine Optimization(SEO)
Manipulating content, anchor text , information architecture and design to attract and influence web crawlers.
In other words…
Spiders!
Flickr: Jasmic
Relax. These spiders are good.
Sneaky, but good.
Flickr: Jasmic
I’m hungry.
They want your content.
Crawl. Index. Rank.
Math is hard.
So?
Eww.
There’s always a catch.
Eat me.
• Stale content• Poorly designed links• Bad use of CSS• No inbound links• Bad titles• Bad URL structure• META-tag stuffing• Not using title and/or alt text
Well crafted links
Click here for more! = Bad
More cures for Arachniphobia = Good
Strong keyword density
Proper titles
Keyword : Company Name
Inbound links
Proper URL structure
No spaces or _
Use the –
Limit the layers
Dadasaur.us/the-kids/hi-there
Good CSS design
Tip: On Firefox, try View > Page Style > No Style
Strong, fresh content.
Always keep your keywords in mind!
Title and alt text on everything.
<a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a>
Flickr: Jasmic
Yum!
Use analytics and try new things.
Let’s talk about you.
Idea: Create a landing page for a specific problem or application function.
Idea: Expose all or some of your documentation through an SEO-friendly CMS like WordPress.
Idea: Freelance as a web content writer.
seomoz.org
copyblogger.com
googlewebmastercentral.blogspot.com
That’s it!