Date post: | 13-May-2015 |
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Technology |
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Opening Up Yahoo! Search
Wednesday, 2 September 2009
Open Strategy and SearchMonkey
agenda!
What’s all the fuss about?
Getting our hands dirty
Wednesday, 2 September 2009
Disrupts the Search Market
Opens SERP to Site Owners and Developers
Open Strategy & SearchMonkey
i’m here!
Let Users Customize the Search Experience
Wednesday, 2 September 2009
The SERP: Limitations
Wednesday, 2 September 2009
Smart Summaries aren’t always good enough
web sites have became too complex for crawlers
Wednesday, 2 September 2009
But breaking the clean SERP is a sin
how to strike a balance?Wednesday, 2 September 2009
Why not let Users and Site Owners decide what Search Results look like?!!
Wednesday, 2 September 2009
Does it work??
relevant? should i click??
Wednesday, 2 September 2009
Bring in the Site Owner
site owner
???
Wednesday, 2 September 2009
TextText
profile
???
Get them to tell us more
Wednesday, 2 September 2009
Relevancy Overboost!
jeez!! no thanks!!
Wednesday, 2 September 2009
Other Examples of SearchMonkey in action
yelp.com Enhanced Result:
last.fm Enhanced Result:
Wednesday, 2 September 2009
More Examples
php docs Enhanced Result:
wikipedia InfoBar
Wednesday, 2 September 2009
Why is this good?
Users Site Owners Y!
Better Results More Clicks More Traffic
Personalized Experience
Quality Traffic More Data
Wednesday, 2 September 2009
Users Site Owners Y! The Web!
Better Results
More Clicks More Traffic More Semantic
Personalized Experience
Quality Traffic More Data More Meaningful
it will change the world too !
?
the more Semantic Data there is, the more meaningful is the Web
Wednesday, 2 September 2009
Search Monkey:The Features
Wednesday, 2 September 2009
Different Interaction Models, Different Use Cases
two banana favours
InfobarEnhanced Results
Wednesday, 2 September 2009
Enhanced Results
Fixed Template - Consistency
Clean Design - Not to Distract Fixed Size - Avoid clutter
Concise - For Quick Skimming
Authentic - from source site data only
Wednesday, 2 September 2009
Enhanced Results
Fixed Template - Consistency
Clean Design - Not to Distract Fixed Size - Avoid clutter
Concise - For Quick Skimming
Authentic - from source site data only
Wednesday, 2 September 2009
Enhanced Results
good for site owners !
Wednesday, 2 September 2009
InfobarMore Artistic Freedom!
Less Restrictions
No Standard Templates
For In-Depth Topic Exploration
Click to Expand - SERP kept tidy
Data allowed from any feed
Wednesday, 2 September 2009
InfobarMore Artistic Freedom!
Less Restrictions
No Standard Templates
For In-Depth Topic Exploration
Click to Expand - SERP kept tidy
Data allowed from any feed
Wednesday, 2 September 2009
InfobarMore Artistic Freedom!
perfect for mashup developers !!
Wednesday, 2 September 2009
InfobarMore Artistic Freedom!
perfect for mashup developers !!
Wednesday, 2 September 2009
Search Monkey:Internals
Wednesday, 2 September 2009
behind the scenes
What matters most is the FeedsWednesday, 2 September 2009
DataRSS Type #1Yahoo Search Index
Basic elements Yahoo! crawlers extract from each site
title, description, link, date,
language, format, file size...etc.etc.
Determined by algorithms, not often accurate
Wednesday, 2 September 2009
DataRSS Type #2 Site Semantic Data
Semantic Markups Yahoo! crawlers extract from each site
<div id="hcard-Joe-Smith" class="vcard"> <span class="fn">Joe Smith</span> <div class="adr"> <div class="street-address">123 Murphy Avenue</div> <span class="locality">Sunnyvale</span>, <span class="region">California</span> <span class="postal-code">94086</span> </div> <div class="tel">(408) 555-1234</div> </div>
Sites containing micro-formats such as hAtom, hCalendar, hCard, eRDF will benefit now
Need Site Owners support
Wednesday, 2 September 2009
DataRSS Type #3 Custom Feed
Site Owners can provide supplementary DataRSS Feeds to Yahoo!
Sites get to keep their pages clean and choose what data to expose and when
Wednesday, 2 September 2009
DataRSS Type #4 Screen Scrapped Feed
If they don’t give, steal!
Don’t need to be Site Owner
external site
YAP
Custom DataRSS Feed
fields extraction
XSLT transform
Easily Scrap Data from any site
Not cached by Y! - slow...
Wednesday, 2 September 2009
DataRSS Type #5 Transformed Feeds
Use what’s already out there
Don’t need to be Site Owner
Normal RSS Feeds / API calls
YAP
Custom DataRSS Feed
fields extraction
XSLT transform
Not cached by Y! - slow...
Create great Mashups
Wednesday, 2 September 2009
behind the scenes
Remember:
Prepare Your FEEDS before you start on a SearchMoney
template
Wednesday, 2 September 2009
Building an Enhanced Results template,with Screen Scrapped Custom DataRSS Feed
Example
Wednesday, 2 September 2009
This is boring, let’s improve It!!
Wednesday, 2 September 2009
hkjc.com
YAP
DataRSS Feed
1.Find useful data 2.Create DataRSS feed 3. Define Template
Wednesday, 2 September 2009
Step 1: Find and Extract Useful Data
http://bet.hkjc.com/marksix/index.aspx?lang=chWednesday, 2 September 2009
http://developer.yahoo.com/searchmonkey
Start a New SearchMonkey Project:
Wednesday, 2 September 2009
Step 2: Create DataRSS Feed
Wednesday, 2 September 2009
Now we have a feed
XPath expressions to scrape data from hkjc.comWednesday, 2 September 2009
Step 3: Map Feed to Enhanced Results Template
url
“六合彩 - 上期攪珠結果”
Format these data and list them here
just use
Wednesday, 2 September 2009
Demo
http://developer.yahoo.com/searchmonkeyWednesday, 2 September 2009
Easy as Pie~
Done!!
Wednesday, 2 September 2009
Check out the Gallery!Copy someone’s code and pretend you wrote it!
http://gallery.search.yahoo.com
Wednesday, 2 September 2009
find out more at
http://developer.yahoo.com/search
Wednesday, 2 September 2009
Forgot Something??
Wednesday, 2 September 2009
Wednesday, 2 September 2009
http://developer.yahoo.com/search/boss/
In a nutshell...
Yahoo Web Search API - exposed for free usage
free to use
free to re-order results
free to blend
revenue sharing??
Wednesday, 2 September 2009
in json or XML
http://developer.yahoo.com/search/boss/
no daily usage limits
Web Search, Image Search, News Search
what!? only two slides??
Wednesday, 2 September 2009