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See Data Differently: Applying the Design Process to Data Science

Date post:	18-Dec-2014
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This is a condensed version of some other talks I've done, that I presented at Mission Measurement on June 9, 2014. In this 10-minute presentation, I give a high level introduction of the design process, how it's used as a means to solve ambiguous problems, and how it is an improvement over more traditional linear methods. I go through a case study of a recent project, in which we use the design process: asking the end user for specific problems and use cases, brainstorming with quantity over quality, prototyping with throwaway mockups and minimum viable products, and most importantly, iteration in a continuous feedback loop.

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data science & the design process solving problems in the face of ambiguity Bo Peng

Transcript

Page 1: See Data Differently: Applying the Design Process to Data Science

data science & !the design process!

solving problems in the face of ambiguity!Bo Peng!

Page 2: See Data Differently: Applying the Design Process to Data Science

Page 3: See Data Differently: Applying the Design Process to Data Science

design is a process. !

Page 4: See Data Differently: Applying the Design Process to Data Science

Page 5: See Data Differently: Applying the Design Process to Data Science

LINEAR!

Page 6: See Data Differently: Applying the Design Process to Data Science

the design process - an overview !

Page 7: See Data Differently: Applying the Design Process to Data Science

our design process - an overview !

Page 8: See Data Differently: Applying the Design Process to Data Science

our design process - an overview !

Page 9: See Data Differently: Applying the Design Process to Data Science

our design process - an overview !

Page 10: See Data Differently: Applying the Design Process to Data Science

iterate, iterate, iterate!

Page 11: See Data Differently: Applying the Design Process to Data Science

and now, the example.!

Page 12: See Data Differently: Applying the Design Process to Data Science

the client!

•  fortune 50 international company !•  major restructuring of 20,000+ personnel !

Page 13: See Data Differently: Applying the Design Process to Data Science

initial brainstorm!

Page 14: See Data Differently: Applying the Design Process to Data Science

initial brainstorm!

Page 15: See Data Differently: Applying the Design Process to Data Science

the data!

•  everyone is encouraged to write about their work!•  when people write, they are encouraged to

write together !•  most people took a survey !

Page 16: See Data Differently: Applying the Design Process to Data Science

project goals!

reveal areas of expertise !

Page 17: See Data Differently: Applying the Design Process to Data Science

project goals!

evaluate connectivity of subject matter experts !

Page 18: See Data Differently: Applying the Design Process to Data Science

project goals!

management directed subject matter connections !

Page 19: See Data Differently: Applying the Design Process to Data Science

consider the end user !

all analyses, visual and technical, throughout the project, follow from her needs!

Page 20: See Data Differently: Applying the Design Process to Data Science

brainstorm!

Page 21: See Data Differently: Applying the Design Process to Data Science

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then, prototype !

Page 23: See Data Differently: Applying the Design Process to Data Science

Page 24: See Data Differently: Applying the Design Process to Data Science

vs.

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vs.

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iterate, iterate, iterate.!

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