data science & !the design process!
solving problems in the face of ambiguity!Bo Peng!
design is a process. !
LINEAR!
the design process - an overview !
our design process - an overview !
our design process - an overview !
our design process - an overview !
iterate, iterate, iterate!
and now, the example.!
the client!
• fortune 50 international company !• major restructuring of 20,000+ personnel !
initial brainstorm!
initial brainstorm!
the data!
• everyone is encouraged to write about their work!• when people write, they are encouraged to
write together !• most people took a survey !
project goals!
reveal areas of expertise !
project goals!
evaluate connectivity of subject matter experts !
project goals!
management directed subject matter connections !
consider the end user !
all analyses, visual and technical, throughout the project, follow from her needs!
brainstorm!
then, prototype !
vs.
vs.
iterate, iterate, iterate.!
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