2. 1. Cargo cults 2. When social media can be a cargo cult 3. Values and quality 3. Cargo cults 4.
Cargo cults 5. Cargo cults 6. Cargo cults 7. Cargo cults 8.
Cargo cults 9. Mistaking the observableas the cause Cargo cults 10. 11.
12. Explanation for those not laughing From Wikipedia: "Milkshake" is a song by American recording artist Kelis and the lead single from her third studio album, Tasty. The song was released in the United States on August 25, 2003, by Star Trak and Arista Records, and internationally on November 24. 13.
(Pop-culture reference / humour) 14.
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No, it isn't (that's a good thing) The government is a set of political institutions that constitute the state 17.
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19. When did the 2011 Australian Census feel the need to become a funny guy? 20. Is this the expectation of citizens in 2011? Are pop culture references what theyre looking for? 21. 22. Drivers of satisfaction
23. Drivers of satisfaction
24. Any publicity is good publicity, right? 25. Social media = The democratisation of the ability to communicate to everyone Social media cargo cults 26.
Social media cargo cults 27.
Social media cargo cults 28. So you see,we're a media organisationcompeting for your attention 29.
The confusion 30.
The confusion 31.
The confusion 32. Mistaking the observableas the cause Cargo cults 33.
The risk 34.
So hang on, hes saying dont use Twitter? 35. The point is, FORGET YOUR BRAND.You dont own it because it is literally nothing.You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, thats up to the public, now isnt it? You know the best way to get the public to respect your brand ?Have a respectable brand.Offer a great, innovative product and make responsible, ethical business decisions .-Leroy Stick 36. There's only one way to go from here 37. So my advice to Public Sector Communicators: 38. Continue to deliver a high quality product
1. 39. Empower your staff to engage 2. 40. Empower your staff to engage 2. 41.
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43. 44. Allow the faceless bureaucracy to remain a faceless bureaucracywhile enabling the characters in your organisation to shine 2. (cont.) 45. Great examples: 46. Great examples:
47. Great examples:
48. Great examples:
49. Great examples:
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Takeaway points 51. See you at the bottom (?)Matt Lane NPSC Conference 2011 2 September 2011 52. More... In John They Trust By Paul Raffaele Cargo Cult / Mondo Cane By Paolo Cavara the man behind @BPGlobalPR By Leroy Stick Rate this article By Chris Colin Zen and the Art of Motorcycle Maintenance By Robert Pirsig