W O R K

baum, evan 05.2015

001

cheers mate(s)

Graphic Design, Architectural Design, Experiential Design,

Photography, Branding and Identity, Creative Direction,

Strategy, Social Entrepreneurship

My name is Evan Flagg Baum and I guess you could say I am the jack of all

trades type of guy. I have a fairly eclectic background and an even more

diverse list of current passions. At my core I love people and building them

up. I suppose you could call me a builder. Currently located in Brooklyn, NY

I am interested in work that addresses identity. Who are you? What is your

vision? How do you see yourself and your work in our world? The following

show cases some of my favorite and most recent work I have been a part

of helping me to find my own voice. Each piece includes an accompanying

narrative to provide context for a specific vision. I hope something excites

your imagination and brings us future relationship. I love that we all live in a

shared world and am so encouraged to meet people for future collaboration.

Cle

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E . B A U M

003

As humans it is natural to collect “things.” Colors, textures, perhaps the way

a word sounds - our lives are a compolation of people, place, and experience.

One of my favorites things to do is imagine my life and the story it tells

in the context of visual narrative. Instagram, tumblr, pinterest - everyone

is a curator in today’s world. But why we do it is the question I ask myself

regularly. Who are the these people we picture oursleves being and thus

project into a “social network.” Is it the person we want to be or the person

we want to be seen as? Who are we today and trying to become tomorrow -

the question of identity is more prevelant than ever before in today’s world.

Ultimately I believe that the best version of ourselves and the stories we

leave behind are the ones we are comfortable being unsure of. But that hasn’t

stopped me from looking for who I am amongst a collection of “things.”

T H E

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I used to underestimate the power of vision. Though sight in its most basic

definition is important I am talking about the vison one has for their life.

The dreams and vision we hold close to our hearts and deep in our minds

- often desperate to catch them at whatever cost. I see a world of surprise,

explorations, growth, pain, heartbreak, joy, praise, and legacy set forth for

me. I pray relentlessly that every single person has sight for their life and

presses into the immense beauty the world has to offer.

I also enjoy instagram, vsco cam, faded colors, neutrals, lighting ,

composition, grids, balance, hierarchy, and some intentional blur in my life.

M Y

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007

Event Design, Brand Development Experiential Marketing,

User Experience

work

Unilever sought out the efforts of MKG to create an experience around their

new line of try deodorant sprays. A series of activations were designed and

developed around the theme of a “Dry Lab.” The goal of this experience was

to encourage bloggers and influencers to promote the new line of deodorants

while showing people that even during physical activity the deodorant would

remain dry and not leave anyone feeling uncomfortable. Product kiosks were

designed around each specific product and the associated activity. These

served to showcase each hero product, informations about the brand, and

act as way finding for the event. We created a dynamic environment with a

clean tech feel engaging influencers and proving that Unilever is a leader in

innovation and product development.

U N I L E V E R

don’t sweat it

New

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a. Unilever Dry Deoderant Products

b. Product interaction

c. Dry Lab themed bar

d . Speaker on elev evated Stage with sliding entry lab doors

e. Dove Women photo booth activation rendering

f. Axe laser maze activation rendering

g. Silent disco activation photo

h. Degree Women silent disco activation rendering

don’t sweat it

0011

Brand Development, Experiential Marketing, Community Building,

Personal Growth, Leadership Development

home

The BLØCK serves as the college ministry for Hillsong Church NYC

seeking to engage young adults to develop authentic and lasting relationships

with people and moreover with Jesus. This group is more than a ministry

or a community it truly is a family and one of the biggest reasons for where

I currently am at emotionally, spiritually, and mentally. Serving in multiple

positions of leadership, The BLØCK, has provided me the opportunity to

serve our church on creative teams that engage people using photography,

graphics design, and event planning / community building. Primarily

serving as the platform for me to grow as a young man and a leader The

BLØCK has also given me the freedom to create supporting brand and visual

assets for social media channels and events. This is my squad. Hit us up @

theblockhillsongnyc #youbelØnghere #thebestisyettocome

T H E B L Ø C K

you belØng here

New

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a. Ain’s Nobødy Fresher party photo booth

b. Friday hangout Instagram promo

c. Bløck info cards

d . Sisterhood womens event promo creative direction

e. Cross = Love Easter promo photoshoot and creative drirection

f. Ain’s Nobødy Fresher party photo booth

g. d . Sisterhood womens event promo creative direction

h. Connect group Instagram promo

i. @theblockhillsongnyc Instagram feed

you belong here

0015

Event Design, Brand Development Experiential Marketing,

User Experience

work

CES

Las

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MKG was approached to help global technolog y and industry leader,

Samsung , showcase their new line of smart televisions at the 2015 Las

Vegas CES technolog y expo. This experience gave media and tech junkies

a “first look” at what is to become the industry standard of television

design and capabilities. The team created bold and sharp visual displays

by implementing unique lighting applications and color stories. Projection

mapping served as a dynamic backdrop to Samsung’s big reveal on stage. An

over the top door design revealed the newest TV design by pivoting on single

anchor points. Lighting and movement created a playful optical illusion

alluding to the whimsy and craft emblematic of the Samsung global brand.

S A M S U N G

a first look

0017

STAFF

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STAFF

a first look

a. CES Samsung Fist Look reveal projection mapping

b. CES Samsung Fist Look stage reveal moment

c. Tech zone activation rendering

d . Product demonstration

e. ID Badge graphics

f. CES Samsung Fist Look stage reveal moment

g. Guests interacting

h. Design zone activation rendering

i.Stage reveal rendering

0019

Event Design, Experiential Marketing, User Experience,

Digital Fabrication, Design Build

work

Cin

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The Brave Journey is a spiritual prayer experience as part of an annual

six week series Cincinnati’s Crossroads Church holds. This experience is

derived from the biblical parable of Peter, an apostle of Jesus, stepping out

onto water in a storm when called by Jesus. His actions teach us to be brave

ourselves and step out into our own unknown - trusting that God will take

care of us as he always does. The Prayer Journey is a siz part activation that

engages users by taking them through the key stages of what it takes to be

brave. Collaborating with the Cincinnati based design agency, Haven Studio,

two 4’x13’ tables were designed to create an environment emblematic of an

old nautical chart room. Abstracted topographical maps, CNC fabrication,

and acrylic painting were used to create these unique table installations that

would see upwards of 15,000 people begin their brave journey.

B R A V E

called out onto the water

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called out onto the water

a. Baser Matter CNC fabrication

b. Brave Prayer Journey chart room. Finished table fabrication

c. Brand asset and mood image

d, Map brand asset and mood image

e. Fabrication process shot

f. Fabrication f ile clipping

g. Table post fabrication pre f inishing

0023

Graphic Design, Print Collateral, Brand Development,

Architectural Design, Concepting

work

Que

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2015

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Christ Tabernacle Church is a non denominational Christian church with

its main campus located in Glendale Queens, NY. In anticipation of a new

season of physical and spiritual growth Chirst Tab sought to reintroduce

itself with a clean and contemporary aesthetic and a strong image / identity

across the global church communities. Derived from an initial branding and

style guide printed assets were developed to meet the specific needs of Christ

Tab. In tandem with these a strateg y and design for the exterior facade

of the new Bushwick Brooklyn campus. These design initiatives aimed to

create a more engaging public space in an under utilized industrially zoned

neighborhood. This design reflects the welcoming atmosphere that Christ

Tab prides itself for while also introducing a clean and refined environment

for people to enjoy outside of traditional church life.

C T B | C T G

welcome home

0025

a

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a. Welcome Card brand assets

b. Christ Tab Bushwich exterior night rendering

c. Mood image

d . Christ Tab Bushwich exterior entry rendering

e. Visitor Card, Envelopes, Event Cards, Stationary brand assets

f. Christ Tab Bushwich entry night rendering

welcome home

0027

Architectural Design and Urban Planning, User Experience /

Interaction Design

school

The Dillon’s Safety Center developed from a collaboration between The

University of Cincinnati’s Architectural Design program and the Kroger

grocery franchise. The partnership sought to investigate the role that

advances in digital technolog y could play in the grocery store of the future.

This technologically equipped facility entertains the idea that the resources

Kroger and its chain has shoud be leveraged to create flexible safety

shelter in increasingly disaster prone regions like Hutchinson, Kansas. The

frequency and intensity of man made, geo-political, and natural disasters

demand the need for multifunctional neighborhood institutions - your local

grocer. The Dillon’s Safety Center serves as a case study for established

retail names to provide everyday commodities while having the capability of

accommodating a large and fast influx of people seeking shelter. Additional

resources such as shipping containers would function as modular housing

and stations for food and resources to those whose homes have been

destroyed after the disaster.

Hut

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The

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D I L L O N ’ S

the interstellar of grocery

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Are you prepared?

Hutchinson Kansas has been identified as a high

risk area for tornados.

Click here To learn more about what your

Dillon’s Safety Center can do for you.

a

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v

w

e

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Click here To learn more about what your

Dillon’s Safety Center can do for you.

a. Dillon’s Grocery exterior park entry pre disaster rendering

b. Mood image

c. Advertising rendering

d . Web mockup with disaster warning

e. Logo

f. Dillon’s Grocery interior rendering pre disaster

g. Dillon’s Grocery interior bridge rendering

h-u. Story boarding ing illustrations

v. Dillon’s Grocery interior rendering post disaster

w. Dillon’s Grocery exterior park entry post disaster rendering

the interstellar of grocery

0031

Trend Forecasting, Design Research, Graphics Design,

Print Publication, Systems Thinking, Photography

school

The Cincinnati headquartered Kroger Company approached our senior

design studio asking the question “How will the future of digital technolog y

effect the customer experience in the future of the grocery?” What will

come of the traditional brick and mortar store? Collaboratively the studio

engaged in trend forecasting and then proposing architectural responses to

these question, a design research publication was produced as a resource for

The Kroger Company, The University of Cincinnati, and all other parties

of interest. The book was organized into sections of overall cultural trends,

trends in technolog y, and trends in the grocery / food industries. Our

studios organization, time line, and overall process of student’s work helped

to create a uniformed and structured layout.

F O R E C A S T I N G

paper or plastic?

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paper or plastic?

a. Book design section break

b. Book design case study pages

c. Book design project proposal pages

d-f. Book design section break

g. Book Cover design

0035

Sustainable Business Development, Design Research,

Brand Identity and Strategy, Architectural Design,

Digital Fabrication, Experiential Design

school

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S Y R I A

finding home

In the wake of the third anniversary of the outbreak of conflict in Syria, an

alterior method of refugee housing was designed for the Zaatari Refugee

Camp on the northern border of Jordan. The camp, currently housing close

to 200,000 Syrians, has no clear indication of when these people can return

home to Syria. This case study is an ongoing development focusing on how

digital fabrication can aid in the cost, efficiency and cultural sensitivity

of disaster relief housing. This home was designed to give dignity back to

Syrian residents and provide them with privacy and other spatial needs

typical of Syrian house typologies.

An iteration of this project for Haitian relief was developed by an 18 person

studio; said unit was showcased at the 2014 International Contemporary

Furniture Fair in New York City in May 2014 and recieved much praise and

honors from the ICFF community and the general public. Press releases for

the project can be found below :

Inhabitat: The Best Green Designs from ICFF 2014

Core 77: One Booth, Two Kinds of Relief

0037

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finding home

a. Flexiible housing unit model

b. Flexible shop rendering

c. Flexible housing unit elevation

d . Flexible classroom rendering

e. Flexible housing unit exterior rendering

f. Interior model shot

g. Fabrication and assembly axon

h-i. Interior felxible assembly axon

j. Flexible medical station rendering

k. Mood image

l. Interior living room rendering

m. Flexible housing unit plan

n. Aerial view of Zaatari refugee camp

C H E E R S