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Selecting the Right CRM - and Making Sure Staff Use it Effectively

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Presented Mar. 16, 2014 at the Nonprofit Technology Conference with Elizabeth Pope from Idealware
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Page 1: Selecting the Right CRM - and Making Sure Staff Use it Effectively
Page 2: Selecting the Right CRM - and Making Sure Staff Use it Effectively

www.idealware.org

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A Consumers Guide to Donor Management Systems

Page 4: Selecting the Right CRM - and Making Sure Staff Use it Effectively
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You Might Not Need to Change…

Page 6: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Switching Constituent Management Systems

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What Are Your Priorities?

Page 9: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Keep In Mind: Where Are You Going?

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How Do the Systems Compare?

Page 11: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Help me make my short list…

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You are a small but growing organization and price is critical…

Page 13: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Track all of your constituents in one system…

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You need to integrate the system tightly with email and your

website…

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You need something highly configurable…

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Planning for Your Selection

Page 17: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Identify a Team of Stakeholders

Page 18: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Prioritize a Features Wish List.

Page 19: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Do Your Research

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… and schedule vendor demonstrations.

Page 21: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Rank the systems against your wish list

Page 22: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Implementation, Configuration and Migration

Page 23: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Implement: Setup

Page 24: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Install the System

Page 25: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Configure (and Customize)

Page 26: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Data Migration

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The Process

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What Data do you Really Need?

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Clean Up Inactive Records

Page 30: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Clean up Duplicate Data

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Get Help With Migration!

Page 32: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Do You Need a Consultant?

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Defining Usage and Integration

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Know Who is Working With the Data

Page 35: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Set Clear Data Entry Guidelines

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How Do You Enter Data Uniformly?

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Define Who Should Do What

Page 38: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Consider Software Integration

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Accounting Considerations

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Supporting the Technology Transition

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Don’t Stop Here!

Page 42: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Define Usage and Support

Page 43: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Train People

Page 44: Selecting the Right CRM - and Making Sure Staff Use it Effectively

Measure and Check-in

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