Idea generation & implementation.

How can companies and organisations tap into

Addictlab?

A selection of cases.

Creative X-Ray©Addictlab’s own methodology to perform out of the box brainstorming sessions. A dedicated team of labresearchers plus a selection of creative labmembers generate out of the box ideas. The labresearchers filter the ideas based on briefing and business implementations.

Customised labprojectLabproject based on needs of a client. Delivering creative resources. Mostly client-addictlab-labmember relationships established. Addictlab to help in producing/execution of all ideas.

yearly LAB subscriptionSubscription model. This allows a core team of labresearchers to work on your brand, solve problems and proactively come up with new ideas.

IDEA GENERATION reactive / based on briefing

IDEA GENERATION proactive / using addictlab’s own growing database of ideas

Use of LabfilesAddictlab’s own research in different fields generates a goldmine of already existing ideas and knowhow. Ongoing research on branding, design, art, fashion, chocolate, eco, etc.

Inspiration ShowerInspirational content for an interested audience. On our or your subject.

Ad!dict inspiration bookAddictlab’s own high qualitative books to show, discover and accelerate creative talent, do research on a selected topic, and build a relationship with the creative minds at hand.

LabmemberCreative mind from any discipline , any culture, any country.

LabclientCompany/brand understanding the need of out of the box thinking, and using innovation as a driver to create added value.

LabresearcherCore addictlab people, dedicated to and following up on a project.

LabbieStudent in creative industry

LEXICON

1. Inspiration Shower© & trend filtering

2. Creative Sparring partner

3. Creative X-Ray©

CLIENT

CLIENT

LAB RESEARCHER

0% briefing

ONGOING COLLAB

DEDICATED BRIEFING

ADDICTLAB FILES

ADDICTLAB FILES

Addictlab researchers

CLIENT

ADDICTLAB FILES

LAB RESEARCHER

VisualiserLABMEMBER 1

LABMEMBER 2

LABMEMBER …

VisualiserLABMEMBER (spec)

Multilayered approach to generate ideas

Methodology: yearly LAB subscriptionCore team: 3 Lab researchersLab resources: depending on needs (conceptual & executional)

Client: ITALOSUISSE Challenge: drive business development

OUTPUT

use of labfilesBrand research / kids lab / design lab / marketing / chocolate / communication /

INPUT & RESEARCH

• Markets strategy• Sales guidance• Innovation & new product concepts• Promotion concepts• Products/tastes/packaging• Execution & production of all

Methodology: Creative X-RayCore team: 1 Labresearchers (JVM)Lab resources: 4 Labmembers

Client: DANONE South AfricaChallenge: innovation ideas on Danino (Petit Gervais)

OUTPUT

use of labfilesBrand research / kids lab / design lab / packaging & communication

INPUT & RESEARCH

Idea generation & visualisation• innovation funnel for coming years• strategic eye-opener to push volumes• adaptation of idea for immediate execution• product currently on the shelves.

Methodology: Inspiration ShowerCore team: 2 Labresearchers (IA/JVM)Lab resources: +/- 30 labmembers

Client: LANCÔME / TrésorChallenge: create brand awareness / PR on Trésor

OUTPUT

use of labfilesBrand research / fashion lab / design lab / art lab

INPUT & RESEARCH

Pop-up exhibition on Mothers day.Exhibiting reflections, visions and artwork of 30 labmembers from different cultures on ‘Contemporary women & mothers’

• collaboration & interaction with media & womens’ magazines• invitation for visitors/readers to contribute to the event• execution & production of exhibition/event/communication •Flyers/banners/street communication•Collaboration with selected shops & boutiques.•Mini-addict magazine

Methodology: Customised labprojectCore team: 2 Labresearchers (IA/JVM)Lab resources: shortlist of 3 labmembers

1 labmember selected (Malin Lundmark, Finland)

Client: Diesel JeansChallenge: shopwindow/retail concept adapted to the new collection

OUTPUT

use of labfilesBrand research / game research / fashion lab / eco lab / design lab / retail lab

INPUT & RESEARCH

PAPER PLANE LIGHT•Concept generation•Adaption to clients needs•Execution & production•PR

Methodology: Creative X-Ray©Core team: 1 LabresearcherBrainstorming sessions: 6 LabmembersTiming: core team: 2 months

sessions: 2 days

Client: confidential Challenge: create future of household cleaning tools

OUTPUT

use of labfilesBrand research / design lab / set up of ‘BROOM LAB’

INPUT & RESEARCH

Idea generation on the new brooms• Products, functionalities• Visualisation of ideas• Possible next step: production of idea.

Methodology: Creative X-Ray©Core team: 2 LabresearchersBrainstorming sessions: 8 Labmembers*Timing: core team: 3 months

sessions: 2 days

Client: confidentialChallenge: Chocolate for the Chinese market

OUTPUT

use of labfilesBrand research / Chocolate labDesign lab / Retail lab

INPUT & RESEARCH

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Brand - product - marketing- sales and retail ideasImplementation in the Chinese market

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Methodology: Creative X-Ray©Core team: 3 LabresearchersBrainstorming sessions: +/- 30 LabmembersTiming: core team: 4 months

sessions: 3 days

Client: THALYS Challenge: create design briefing for new rolling stock

OUTPUT

use of labfilesBrand research / voyage research / design lab / marketing / automotive

INPUT & RESEARCH

Idea generation on the new trains.• design• interior• activities & functionalities• communication & branding• visualisation of concepts

Methodology: Customised labprojectCore team: 3 Labresearchers (IA/GM/JVM)Lab resources: 1 labmember (Garth Roberts, NY)

Client: Modo BruxellaeChallenge: create traveling concept to promote Brussels fashion industry

OUTPUT

use of labfilesBrand researchfashion lab / eco lab / design lab / retail lab

INPUT & RESEARCH

BOUTIQK: Cardboard shop concept (80m2) adapted to the specific needs of the client.•Concept generation•Execution & production•PR

Methodology: Customised labprojectCore team: 2 Labresearchers (JVM/LD)Lab resources: shortlist of 3 labmembers

1 labmember selected (Rumi Kobayashi)

Client: TAO/CARLSBERG ImportersChallenge: generate idea to emphasize on the products USP.

OUTPUT

use of labfilesBrand research / food research / fashion lab / eco lab / design lab / retail lab

INPUT & RESEARCH

CERAMIC adaptation of the tin can/ use of colours / illustration & artwork• Concept generation•Execution & production•PR

Methodology: Mini Creative X-RayCore team: 3 LabresearchersLab resources: 6 Labmembers + online people

Client: FLANDERS DC Challenge: problem solving for businesses @Creativity World Forum

OUTPUT

use of labfilesBrand research / kids lab / design lab / marketing / communication

INPUT & RESEARCH

Idea generation for business people going to theCreativity World Forum Event. Problems to be solved on: •Branding•Innovation•Marketing•PR•communication

Methodology: City Branding ProjectCore team: 4 LabresearchersResources: +100 LabmembersTiming: core team: 4 months

Client: City of KortrijkChallenge: create ideas on the city

OUTPUT

use of labfilesSet up of own city research

INPUT & RESEARCH

Idea generation on the cityPublication of ideasEvent & projections of ideas/reflections throughout the city

When to call on our services ?

When (re-)creating your Brand Corporate identity Brand name generation New product development Packaging design ...

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When communicating your Brand Communication campaigns New communication channels Trade Fair stands ...

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When activating your Brand Promotional activities New promotional mechanisms Display material …

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Briefing

Creative X-Ray©

Maternity room

Freedom of thinkingPassion for subjectvolunteers

•32 creative scenes Photo, art, cooking, fashion, advertising

Music, webdesign,film,print,branding..•4500 creatives and experts•All communities•Global set-up

principles

Deliverables

•Database of tangible concepts•Positioning platform•Briefing R&D•Briefing communication platform•Packaging brief•Briefing branding•….

•R&D•Market research•Design agency•Packaging agency•Advertising agency•Intellectual properties•Sourcing•Sales

•Registrable brandname and domain name•Tangible product•Delivery system•Pricing strategy•Support platform; advertising campaign, media plan, promotion strategy & plan•Distribution strategy & plan•Concept acceptation testMarket introduction

InputProcess

Addictlab in the press.

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What does your company need?