SEMICONDUCTOR, INC.

A case study

SEMICONDUCTOR, INC.

Established in 1980Wholly-owned subsidiary ofAmtronics Corp.American multinational firm

Based in New York

SEMICONDUCTOR, INC.Manufacturing center

Microchips

Semiconductor devices

SEMICONDUCTOR, INC.

MISSION:Support the parent company’s production

and marketing goals in terms of quantity and quality.

President

Purchasing

Accounting

Human Resourc

es

Technical

Services

Production

MIS Finance

ORGANIZATIONAL CHART

TECHNICAL SERVICESManager

(Edgar Barreto)

LogisticsWater

Treatment

Maintenance(Rod Santiago)

(Noli Guzman)Technicians

Buildings &

Grounds

MAINTENANCE SECTION

Performs preventive maintenance on the electro-mechanical system of the entire plant and office complex

Keep all electrical, mechanical, and electronic equipment and machinery in top condition in order to minimize unexpected disruptions.

CORPORATE-LEVEL STRATEGY “The aim of Preventive Maintenance consisted of keeping all electrical, mechanical, and electronic equipment and machinery in top condition.”

Ultimate Goal of the Department is to reduce unexpected disruptions of operations to avoid conflict in the production.

Barretto has to sort out options and give recommendations about employing contractors to do all maintenance job in the company

Key problems

Postponement of repairs on part of the electrical system that supplied power to the fabrication and assembly area

Conflicts between personnel in the technical services department due to poor communication (Santiago vs. Guzman)

Bad performance of the maintenance section

technically and economically advantageous

high quality service at lower costs

eliminates conflict between parties in technical services department

eliminates problem about bad performance of the maintenance section

- many technicians will be laid off

Alternatives

a. Employ contractors

 Technicians will not lose their job

- Negative impact on Barretto’s performance as a manager as he’s also evaluated on his ability to work on budgetary constraint

- Deal with the issues between different parties within the said department

Alternatives

b. Remain as is

 Finish it within the time allotted for it when Benny comes back

- Benny might not comeback

Alternatives

a. Postpone

b. Go on as scheduled start the repair on time

-Work would take longer time-Section of the production line would have to be shut down

ANALYSIS OF THE

KEY PROBLEMS

BAD PERFORMANCE OF THE MAINTENANCE SECTION

Issue regarding the way Santiago communicates with the other workers/ technicians Employees Laziness/Tardiness

MODES OF COMMUNICATION

Passiveness Aggressiveness Assertiveness

Fails to express his thoughts and feelings and does not stand up for the rights being violated.Expressing your thoughts and feelings and defending your rights in a way that is usually inappropriate and often violates the rights of others.

Expressing your thoughts and feelings and defending your rights in a direct appropriate way that does not violates the rights of others.

IS IT APPROPRIATE TO THE SITUATION AT HAND?

No-Supervisors must also listen to his co workers-There must be a proper communication between Santiago and Guzman

WHAT IS THE BEST TYPE OF COMMUNICATION IN THIS SITUATION? Assertive Communication - It aims to make the other person know how one feels about certain individuals, issues, rules and policies.

CONFLICTS BETWEEN PERSONNEL DUE TO POOR COMMUNICATION Communication Barriers - Physical Barriers: Santiago and Guzman haven’t talked in a week- Social Barriers: Differences between them like age and their years in the company

- Psychological Barriers: Guzman has an unpleasant feeling towards Santiago.

RECOMMENDATION

Improvement of the communication strategy of the technical services department.- Use Multiple Channels- Focus on Listening- Get Your Message Across- Make Important Messages Repetitive - Handle Communication Problems

The employees should have been encouraged to gain enjoyment from their work and develop themselves.

Barretto should stick with the gradual change in the maintenance activities.

Production and maintenance department should coordinate the details in order to avoid upsetting production plans and schedules.