SESSION TOPICS Finance • Creating shareholder value Marketing • Global branding • Marketing strategy Global Leadership • Local adaptation in global markets • Faces of globalization Strategy • Mergers and acquisitions • Creating and sustaining competitive advantage • Business strategy simulation Leadership and Organization • Executive negotiation workshop • Decision making and leadership • Organizational dynamics CP-EDP-0315 PROGRAM OVERVIEW Wharton’s two-week Executive Development Program (EDP) enhances leaders’ core business knowledge and explores the challenges of being in positions of increasing authority in organizations that operate in the global community. A diverse and talented team of top faculty bridge theory with practice across management, finance, operations, marketing, and other disciplines. Our unique business strategy simulation combined with a Leadership Workshop creates a rich context and ecosystem in which to apply and practice key principles from business, leadership, complex group dynamics, the political processes of inter-group relations, and systemic thinking. WHO SHOULD ATTEND Wharton’s EDP is designed for functional, country, or unit managers preparing to take on broader responsibilities that require leading outside their areas of education or experience. Participants in EDP represent many cultures, regions, and industries. They have included managers in general management, marketing and sales, and technology positions from pharmaceuticals, financial, computer, and high-technology companies. More than half of the participants are from outside the United States. BENEFITS • r e t s a f k n i h t o t g n i k a m n o i s i c e d c i g e t a r t s r o f y t i c a p a c e h t e v o r p m I and more creatively. • e h t e v o r p m i o t s c i m a n y d l a n o i t a z i n a g r o f o g n i d n a t s r e d n u r e p e e d a n i a G design and implementation of new initiatives. • s n o i t c n u f s s o r c a s m a e t r e d r o b - s s o r c g n i d a e l r o f s e i t i l i b a p a c d l i u B and countries. • , g n i t e k r a m , e c n a n fi g n i d u l c n i , s s e n i s u b f o s a e r a e r o c n i e g d e l w o n k p o l e v e D management, and strategy, based on current research and best practices. Executive Development Program www.WhartonEDP.co m • +1.800.255.3932 (U.S. or Canada) • +1.215.898.1776 (worldwide) • [email protected]SENIOR MANAGEMENT FOR INFORMATION AND APPLICATION (55) 9172 2180 (01 800) 288 0723 [email protected]www.seminarium.com.mx
Transcript
SESSION TOPICS
Finance
• Creating shareholder value
Marketing
• Global branding
• Marketing strategy
Global Leadership
• Local adaptation in global markets
• Faces of globalization
Strategy
• Mergers and acquisitions
• Creating and sustaining competitive advantage
• Business strategy simulation
Leadership and Organization
• Executive negotiation workshop
• Decision making and leadership
• Organizational dynamics
CP-EDP-0315
PROGRAM OVERVIEW
Wharton’s two-week Executive Development Program (EDP) enhances leaders’ core business knowledge and explores the challenges of being in positions of increasing authority in organizations that operate in the global community. A diverse and talented team of top faculty bridge theory with practice across management, finance, operations, marketing, and other disciplines. Our unique business strategy simulation combined with a Leadership Workshop creates a rich context and ecosystem in which to apply and practice key principles from business, leadership, complex group dynamics, the political processes of inter-group relations, and systemic thinking.
WHO SHOULD ATTEND
Wharton’s EDP is designed for functional, country, or unit managers preparing to take on broader responsibilities that require leading outside their areas of education or experience. Participants in EDP represent many cultures, regions, and industries. They have included managers in general management, marketing and sales, and technology positions from pharmaceuticals, financial, computer, and high-technology companies. More than half of the participants are from outside the United States.
BENEFITS
• retsaf kniht ot gnikam noisiced cigetarts rof yticapac eht evorpmI and more creatively.
• eht evorpmi ot scimanyd lanoitazinagro fo gnidnatsrednu repeed a niaG design and implementation of new initiatives.
“ The learning we experienced during the two intense weeks of EDP was immense. The program was well defined, covering all major facets of management in an industry context, and supported with case studies. One especially outstanding facet of the program was the opportunity to form a ‘virtual company’ and to play the role of an expert from a specific discipline, contributing the appropriate strategy to the company’s success. Thanks for the superb hospitality and for memories that I will cherish for years to come.”
—Vijay Batra, Managing Director, Teva API India, Ltd
“ The program was a great experience! As a senior executive, I don’t usually get the time to reflect on my role or receive the kind of feedback that I got from my peers in this program. I greatly appreciated having real-world professors and speakers — people like us who are living in the business world, not just basing their insights on theoretical or book knowledge.”
—Hong (Margaret) Chen Director, Asia, Telefonica
“The Wharton EDP experience exceeded my expectations. The instructors, team simulation, programming, and facilities were all world-class and at the leading edge of business education. Importantly, the truly international and cross-industry make-up of the class enriched the diversity of thinking, requiring a global approach to problem solving. I was able to implement the new learning on day one when I returned to my job.”
—Matthew V. Petronio, EVP and Chief Operating Officer, Just Born, Inc., Bethlehem, PA – US
The program is delivered by a diverse and talented team of senior faculty in management, finance, operations, marketing, and other disciplines. All of our faculty are active researchers and consultants, who are able to bridge theory and practice.
* Please note that these are core faculty and may not be in every program.
Peter Fader, PhD
Frances and Pei-Yuan Chia Professor, Professor of Marketing, Co-Director of the Wharton Customer Analytics Initiative, The Wharton School
The author of recently published Customer Centricity: What It Is, What It Isn’t and Why It Matters, Peter’s expertise centers on the analysis of behavioral data to understand and
forecast customer’s-purchasing activities. Peter has consulted for firms in a wide range of industries, including consumer packed goods, interactive media, financial services, retailing, and pharmaceuticals. His research in behavioral patterns across diverse industries led to the development of the Wharton Customer Analytics Initiative.
Sigal Barsade, PhD Joseph Frank Bernstein Professor of Management, The Wharton School
Adam Grant, PhD Professor of Management, The Wharton School
Witold Henisz, PhD Professor of Management, Deloitte & Touche Professor of Management, in Honor of Russell E. Palmer, former Managing Partner, The Wharton School
Barbara Kahn, PhD Patty and Jay H. Baker Professor, Professor of Marketing; Director, Jay H. Baker Retailing Center, The Wharton School
Mario Moussa, PhD Senior Fellow, Wharton Executive Education, The Wharton School; President, Moussa Consulting
John Percival, PhD Adjunct Professor of Finance, The Wharton School
G. Richard Shell, JD Thomas Gerrity Professor, Professor of Legal Studies and Business Ethics and Management, The Wharton School
Nicolaj Siggelkow, PhD David M. Knott Professor, Professor of Management; Chairperson, Wharton Management Department, The Wharton School
Harbir Singh, PhD The Mack Professor, Professor of Management; Vice Dean for Global Initiatives; Co-Director, Mack Center for Technological Innovation, The Wharton School
Christian Terwiesch, PhD Andrew M. Heller Professor, Senior Fellow Leonard Davis Institute for Health Economics, The Wharton School
Greg Urban, PhD The Arthur Hobson Quinn Professor, Professor of Anthropology, University of Pennsylvania
Michael Useem, PhD William and Jacalyn Egan Professor of Management; Editor, Wharton Leadership Digest; Director, Center for Leadership and Change Management, The Wharton School
