SEOCASESTUDY

Case StudySearch EngineOptimization Services

01CASESTUDY

Brand Name:Mala Group – Dubai

Industry:Travel & Tourism

Services O�ered:On-Site, O�-Site & Technical SEO

Intro-duction

Intro-ductionwww.mala.ae is solely owned and operated by Mala Tourism LLC one of the leading and pioneer Destination Management company based in Dubai. Since the head o�ce is in Dubai the monitoring of all the operations through the company’s owned infrastructure gives a competitive edge over the competition.

ChallengeChallengeMala Group – Dubai wanted to gain organic tra�c from search engine, and increase in leads, using the most volume rich industry keywords on which the business was ranking on 2nd & 3rd page. Where the website had been penalized by Google, in the past. Proceed accepted this challenge to bring the website back on the search engine ranking.

ActionPerformed

ActionPerfor-med

Fixing issues related to penalization and following Google search engine policies.

Focused on reducing the load time in order to improve user experience, in terms of user journey.

Focused developing and enhancing the quality of internal links to improve the bounce rate and get the link juice, internally.

Focused on refining the content for homepage and product pages – where we incorporated relevant keywords, to help search engines identify targeted landing pages which helped us to overcome the keyword cannibalization issue.

Focused on blogger outreach in order get quality backlinks through guest posts, business listings and forum participation.

ResultsResultsIncrease inOrganic New Users by

17.99%

Increase inNo. of Sessions by

16.52%

Decrease inBounce Rate by

7.94%

Increase inNo. of Leads by

256%

Achieved Rankingon the (for all primary targeted keywords)

1st Page

Month on Month

CASESTUDY

Brand Name:A-I-T– Arizona

Industry:Spot Welding & Machining

Services O�ered:On-Site, O�-Site & Technical SEO

02

Intro-duction

Intro-ductionwww.a-i-t.com Advanced Integrated Technologies is an equipment provider for micro, small, and large spot welding machines and electrodes, as well as ACF bonding and hot-bar soldering equipment. AIT also provides wire EDM and CNC machining services.

ChallengeChallengeA-I-T wanted to gain organic tra�c from major search engines, and increase in leads through targeting most relevant keywords to their business. Website was getting only 50 – 70 visitors in a month from search engines this was their biggest challenge and they were expecting at least 1000 visits from search engines i.e. Google.com

ActionPerformed

ActionPerfor-med

Conducted an aggressive & deep on-page & content audit, to identify gaps

Focused on reducing the load time in order to improve user experience, in terms of user journey

Optimized the website for mobile displays so users can get better experience on every device.

Untapped the opportunities through search console to optimize the existing content for maximum exposure in SERP.

Performed TF-IDF to identify where website was lacking in terms of using keywords on product pages as compared to its rivals. Implemented an internal linking strategy to improve the bounce rate and get the link juice, internally

Focused on second tier backlinks as the client was on budget. We got backlinks through web 2.0, business listings, forum participation and Q&A websites

ResultsResultsMonth on Month

Increase inOrganic New Users by

68.00%

Increase inNo. of Sessions by

62.22%

Decrease inBounce Rate by

5.94%

Increase inSearch EngineVisitors from

200 to 1000within a year

Achieved Rankingon the

(for all major keywords)

1st Page

03CASESTUDY

Brand Name:Sliding Rock Cabins – North Georgia

Industry:Travel & Tourism

Services O�ered:On-Site, O�-Site & Technical SEO

Intro-duction

Intro-ductionwww.slidingrockcabins.com is pet friendly cabin company in the Ellijay and Blue Ridge areas of the North Georgia Mountains since 2001.

ChallengeChallengeSliding Rock Cabins North Georgia wanted to gain organic tra�c from major search engines, and increase in leads through targeting most relevant keywords to their business. Challenge was to increase the search tra�c as client were investing good amount of money on SEO in the past but results were not as per expectations.

ActionPerformed

ActionPerfor-med

Performed detailed On-page audit to find out the possible errors hurting website rankings in search results.

Focused on reducing the load time in order to improve user experience, in terms of user journey.

Untapped opportunities through search console to optimize the content for maximum exposure in SERP.

Performed TF-IDF to identify where website was lacking in terms of using keywords on product pages as compared to its rivals.

We focused on developing and enhancing the quality of internal links to improve the bounce rate and get the link juice, internally.

Focused on blogger outreach in order get quality backlinks through guest posts, got 60 backlinks in six months’ time period which helped website visibility in search results and increased referral tra�c at the same time.

Achieved Rankingon the (for all primary targeted keywords)

1st Page

ResultsIncrease inOrganic New Users by

28.99%

Increase inNo. of Sessions by

25.52%

Decrease inBounce Rate by

5.94%

Increase inNo. of Keywords from

1900 to 3500in Google within a year

ResultsMonth on Month

ProceedUAN: 111 792 743 - 5967www.letusproceed.com /proceedglobal