Date post: | 08-May-2015 |
Category: |
Marketing |
Upload: | benj-arriola |
View: | 1,612 times |
Download: | 5 times |
Search Engine OptimizationNon-Branded KeywordsSocial MediaYoutube VideoContent MarketingPay Per Click
Search Engine OptimizationSocial MediaWebsitePay Per ClickDisplay AdvertisingLanding Page
RetargetingBranded SearchEmail Marketing
CREATIVE
CRO
SEO
• Differs in Search Intent
• Differs in Optimization• Keyword Research• Keyword Mapping• Content
Optimization• Content Marketing
Search Intent & the Conversion Funnel
Integrated
Action
Path to Conversion
Page
Search Intent
Intent
Content Marketing Pages
Appropriate Page
Order Page
SharesConversion
Links
Introduce
Path to Conversion• Unique Selling
Proposition• Product Comparison• Live or Scheduled Demo• Promo / Specials
• Time Sensitive• Whitepaper Download
Introducers Influencers ClosersInformation Navigation Buy
PPC, Creative, CRO/LPO
Analytics, Usability, Creative
Social Media, Creative
#SEOChat 5/15/2015
Just sharing my thoughts in a quick video… thanks!
I had fun, thanks @jasonbullock for the invite. I was recording, rendering and publishing in real time while chatting!
Benj Arriola@benjArriola