SEO Training in Ambala ! Batra Copmuter Centre

SEO TRAINING IN AMBALA

Today We’ll Learn• What does SEO stand for• Definition of SEO• Why does we need SEO• How to use SEO• SEO Structure• SEO process

Ph. No. :9729666670,4000670 Website: www.batracomputercentre.com


DEFINITIONSearch engine optimization (SEO) is the process of

affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.


WHY DO WE NEED SEO? This is the process of structuring a web page so that it is

found, read, and indexed by search engines in the most effective manner possible. This makes your web site and its content attractive, relevant and visible to search engines and web searchers.

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.



1. DEFINE A GOAL• Before starting SEO, it’s important to know exactly what

you hope to accomplish. And although “higher rankings” may be the obvious choice, you should be as specific as possible.

• Do you want to rank for local terms? What are they? Do you want to attract more qualified leads? How will you define what “qualified” means? Do you want to use SEO to meet financial goals? What are they? Setting specific goals will help you assess your strategy’s success later.


2. CHOOSE YOUR KEYWORDS• Before doing SEO, you need to know what keywords to

use on your site. Which terms are your target audiences using to search for websites like yours? Which ones will help differentiate your site from similar sites? What terms are people using now?

• The answers will change over time, but you need some keywords to get started. Tools like Google’s Keyword Planner will help you determine which words and phrases users are searching for, as well as how difficult they are to rank for.


https://adwords.google.com/KeywordPlanner

3. CREATE A MEASUREMENT SYSTEM• You might think your strategy will work, but you won’t

know for sure without a way to measure it. There are many tools available to you, both free and paid, so choose one before starting your SEO efforts. This will help you assess your strategy and revise it to be even more successful.

• Once you’ve chosen a tool, choose a few key performance indicators, or KPIs, to monitor. These should relate directly to your goals, and will give you a good idea of whether or not you are accomplishing them.


4. ASSEMBLE AN EXPERIENCED TEAM• SEO is relatively straightforward to implement, but

requires a substantial amount of monitoring and maintenance. If your business is small, one or two people with a solid understanding of SEO should suffice.

• If no one at your company is experienced with SEO, you may want to consider getting outside help. Although this may mean an additional marketing expense, an experienced team means better results.


• When it comes down to it, SEO is used to achieve higher search engine rankings, more traffic, and increased sales. A successful strategy takes careful planning and a dedicated time investment, but can generate huge results for your company.


SEO STRUCTUREA good site structure is a requirement for Search Engine Optimization. It allows both your users and search engines to find content within your site more easily. A good structure is well categorized, and pages within it only link to other pages on the same topic.


Example:


SEO PROCESS


Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps:1) Research2) Reporting & Goal Setting3) Content Building4) Page Optimization5) Social & Link Building6) Follow Up Reporting & Analysis


1) RESEARCH Keyword Research

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines


Competitive ResearchOnce armed with the target keyword phrases, we do a thorough competitive analysis of the subject site against its 7 – 10 biggest competitors (using both offline and online competitors). We use a series of SEO metrics, including indexed content, Alexa rating, inbound links, domain age, and social media following among others.


2) REPORTING & GOAL SETTINGAfter establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success.


3) CONTENT BUILDING• Content is king in search engine optimization. The

search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.

• First, a site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. After all, the reason they came to your site was to find information. Second, you will receive the added benefit of serving up exactly what the search engines want – content.


4) Page Optimization• Following the addition of new, high quality content, we tackle

on-page optimization :• Page Titles – Make sure that your site’s page titles say

something other than just your company name or “welcome.” Ideally, they need to lead off with your targeted phrase for that page and then follow with your company name.

• Text-Based Navigation – Search engines cannot read images. If your site’s navigation system is done with images (lots are), you will need a text-based navigation system that the search engines can follow to ensure that all the important service and product-related sub-pages of your site are indexed by the search engines.


• Prominence of Targeted Keyword Phrases – It is not enough to have your keyword phrase(s) somewhere on the web page, the placement and prominence given to them also affects your search engine placement. For example, leading off the site’s first paragraph with your keyword phrase gives it more weight than burying it half way down the page in the middle of a paragraph. Also, using larger font sizes and bolding the text can emphasize its importance and positively affect the page’s ranking for that phrase.


• Site Map – Developing a site map that includes a well-organized list of links to all the important pages of your site and includes a text link to the site map on your home page is the ideal way to make sure that all the site’s pages are indexed by the search engines when they visit the subject site. Google’s Webmaster Tools is ideal for this purpose.


http://www.denningesolutions.com/2013/05/google-webmaster-tools/

http://www.denningesolutions.com/2013/05/google-webmaster-tools/

• ALT and META data – These are tags not seen by the site’s users; they are embedded in the site’s code. ALT tags refer to the text that describes an image — words that you see pop up as you mouse over some images. In optimizing your company’s name, an ALT tag placed behind the image of your company’s logo is ideal. Meta tags are lines of code included in the uppermost section of your site’s code. They communicate the page’s subject matter and relevancy to the search engines. Further, the short description of your site included in some search results is pulled from the meta description tag of the home page and should, therefore, be used to the site’s advantage.


• Clean up the Code – Navigation rollover scripts, other JavaScript-based code, and all CSS scripts should be taken out of the code of each page and put into external files to which each page of the site is referenced. Doing this has several advantages, but one of the most compelling is that your site’s keywords and content all move up, up, up in the code, communicating their importance to the search engines and boosting your site’s relevancy ratings. In other words, this can boost your search engine rankings by improving the code to text ratio of the page. This is a simple and relatively inexpensive thing to do, depending on the total number of pages in your site.


5) Social & Link Building• Social Media

In marketing, you fish where the fish are. And, the fish are using social media in increasing numbers. The power of online sharing through social media provides tremendous opportunities for companies willing to commit the time to using it. During this phase of the process, we help clients establish a social media presence and consult with the client on how best to use those social media profiles to share site content and connect with customers and potential customers.


6) FOLLOW UP REPORTING AND ANALYSIS

The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.


Benefits of SEOIncreased visibility among target audiences.Connect with motivated prospects.Increased brand recognition & identity.Goal-DrivenFlexibleMeasurable Results




BATRA COMPUTER CENTRE

SCO 15, Dayal Bagh,Near Hanuman Mandir,Ambala Cantt

Phn No.: 9729666670, 0171-4000670Email: [email protected]: www.batracomputercentre.com

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Date post:	12-Apr-2017
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SEO Training in Ambala ! Batra Copmuter Centre

Education