September 2011 | Opportunities in the Non-profit Market

A vertical focus for approaching new clients

September 2011

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Research by InfoTrends 2011

September 2011 | Opportunities in the Non-profit Market

Companies you’re familiar with

The Market Defined

The nonprofit market includes a wide range of entities,

from such well-known organizations as the United Way,

the Make a Wish Foundation to trade associations, alumni

associations, book clubs, local charities, and private

foundations.

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Source: InfoTrends 2011

September 2011 | Opportunities in the Non-profit Market

Top 3 Non-profit Groups by Size, Revenue

• Public charities

• Arts, Education, Health Care, Human Services

• Private foundations

• Other organizations

• Social and recreational clubs, athletic clubs

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Source: InfoTrends 2011

September 2011 | Opportunities in the Non-profit Market 4

Fundraising:Tends to usually be the primary goal

Staffing:Can be a headache for the non-profit segment

September 2011 | Opportunities in the Non-profit Market

Did you know that the average annual external print spend in the non-

profit segment is $47,000?

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According to InfoTrends…

Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

September 2011 | Opportunities in the Non-profit Market

Non-profit organizations have a wide

variety of marketing communications

needs. All of these needs provide a

tangible opportunity for your

company’s services.

So, what are they producing?

• Fundraising campaigns

• Marketing campaigns

• Event promotions

• Variety of print collateral

• Email marketing

• Some SMS/Mobile marketing

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September 2011 | Opportunities in the Non-profit Market

Bringing More Value

One way to differentiate your

company is to provide unique

materials that enable higher value

printed products to be created.

Mohawk Bravo Digital Substrates can

help you provide this value to your

non-profit customers.

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September 2011 | Opportunities in the Non-profit Market 8

Girl Scouts of America:Non-profit Case Study

September 2011 | Opportunities in the Non-profit Market

Campaign Results

• Total response of 8.2% with unique individual response of 4.9%

• 31% of respondents made a donation

• Average donation increased from $50 to $250

• Grew Facebook Cause page to include new members

• Collected referrals from the “refer a friend” function

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Source: PODi.org

September 2011 | Opportunities in the Non-profit Market

The non-profit market provides many

revenue opportunities for you as a

print service provider. The

opportunities include these key

products and services you could offer.

Why You Should Consider Pursuing this Market

• Campaign management

• Database management

• Data-driven personalization

• Cross media services

• High-quality digital print

• Mailing & Fulfillment

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September 2011 | Opportunities in the Non-profit Market

Mohawk MakeReady provides practical tools

and actionable information for digital

printers like you.

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We can help…

Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.