#MarketingMinuteMonthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips

SEPTEMBER 25, 2015

Reese’s Peanut Butter Cups Score with College Football Fans on Social

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Read more: http://bit.ly/1VeXkrX

Consumer Data Helps Kraft Foods Cook Up Segmented Content Strategy

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Read more: http://bit.ly/1MtRH7k  

Drinkable Ad for Coke Zero Brings Traditional Sampling to Digital World

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Read more: http://bit.ly/1YFe688

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Read more: http://bit.ly/1KGEdCm

Amid Shifting Shopper Roles, Retailers Reach Consumers with New Marketing Strategies

Ocean Spray Uses Oculus Rift to Make Cranberry Harvest an Immersive

Experience

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Read more: http://on.wsj.com/1NYmxIn

Doritos’ ‘Crash the Super Bowl’ Content Ends with a Bang After 10 Years

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Read more: http://bit.ly/1KGEjK0

Coca-Cola’s Mobilized Billboard Gave Consumers in Times Square 15 Seconds

of Fame

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Read more: http://bit.ly/1YFebc5

Kellogg’s and M&Ms Capitalize on Pumpkin Spice Craze

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Read more: http://cnn.it/1LaDPBD

Keurig and Campbell’s Soup Partner to Create ‘Soup-er’ Single-Serve Soup Cups

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Read more: http://usat.ly/1OyaOjD

For PepsiCo, Design Is About Creating Meaningful Experiences for Customers

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Read more: http://bit.ly/1VeXCzd

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