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September/October 2017 Bi-Monthly Promotions
September/October 2017 Bi-Monthly Promotions
September/October 2017 Bi-monthly Promotions
Paul Mitchell® NEON™ #STICKITTOBULLYING
October is Anti Bullying Month so get ready to #StickItToBullying
PhilanthropyCreate a bully-free zone in your salon. Visit neonhair.com Bully-Free Zone one sheet.
Support MaterialCreate awareness using POP in New and Now.Printable salon merchandising and support.Printable post-it notes. Regular post-it’s work too
Digital MarketingWrite a message on a post-it note. Snap a photo. Post using #StickItToBullying.Your message will become part of our virtual wall to show inspire others to be kindCheck out neonhair.com for inspiration
Public RelationsFYI - Sugar Cream won OK! Beauty Award
September/October 2017 Bi-monthly Promotions
Paul Mitchell® NEON™#STICKITBULLYING KIT
Save on the purchase of:1 – Sugar Cleanse, 10.14 oz./300 ml1 – Sugar Rinse, 10.14 oz./300 ml1 – Sugar Cream, 6.8 oz./200 ml
Receive FREE:1 –Neon Coin Purse1 Set – Emoji Stickers
Sugg. Salon: $15.99Salon Value: $ 19.50Sugg. Retail: 32.00
September/October 2017 Bi-monthly Promotions
Limited Edition Paul Mitchell® ProTools
Purchase:1 – Emoji Express Ion Smooth®+
Sugg. Salon: $79.99 Sugg. Retail: $119.99
Purchase:1 – Emoji Express Ion Dry®+
Sugg. Salon: $84.99Sugg. Retail: $129.99
September/October 2017 Bi-monthly Promotions
Paul Mitchell® Hairspray Sale
Super Clean Extra®, 10 oz./359 ml
Sugg. Salon: $5.91Salon Value: $7.88Sugg. Retail: $11.81
Super Clean Light®, 10 oz./359 ml
Sugg. Salon: $5.91Salon Value: $7.88Sugg. Retail: $11.81
Super Clean Spray®, 10 oz./359 ml
Sugg. Salon: $5.91Salon Value: $7.88Sugg. Retail: $11.81
Hold Me Tight™,11 oz./366 ml
Sugg. Salon: $6.75Salon Value: $9.00Sugg. Retail: $13.49
Worked Up®, 11 oz./366 ml
Sugg. Salon: $6.75Salon Value: $9.00Sugg. Retail: $13.49
Stay Strong®, 11 oz./366 ml
Sugg. Salon: $7.13Salon Value: $9.50Sugg. Retail: $14.24
Extra-Body Finishing Spray®, 12 oz./400 ml
Sugg. Salon: $7.13Salon Value: $9.50Sugg. Retail: $14.24
Extra-Body Firm Finishing Spray®, 11 oz./366 ml
Sugg. Salon: $7.13Salon Value: $9.50Sugg. Retail: $14.24
Salons Save 25%
September/October 2017 Bi-monthly Promotions
2017 United in Pink Integrated Marketing
Paul Mitchell proudly supports Bright Pink’s mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.
Philanthropy1 in 8 women will develop breast cancer in their lifetime.Host a blow out cancer or cupcake sale to help raise funds for a great cause.
Support MaterialTear out POP in New + NowPrintable salon merchandising and supportUnited in Pink printable donation cards
Digital MarketingDonations made easy. Donate directly online.Join the conversation. Over 1,200 posts featured #unitedinpinkGet education. Visit brightpink.org and Beyond the Bottle.
Public RelationsPress release Editor outreach >
September/October 2017 Bi-monthly Promotions
Limited Edition United in Pink
United in Pink® Super Skinny® Serum, 5.1 oz./150 mlSugg. Salon: $10.00Sugg. Retail: $19.99
United in Pink® Stay Strong, 7.5oz./300 mlSugg. Salon: $9.50Sugg. Retail: $18.99
September/October 2017 Bi-monthly Promotions
Limited Edition United in Pink Brushes
United in Pink® Sculpting BrushSugg. Salon: $3.59Sugg. Retail: $5.99
United in Pink® Paddle BrushSugg. Salon: $6.59Sugg. Retail: $10.99
September/October 2017 Bi-monthly Promotions
Tea Tree Styling Duos
Save on the purchase of:2 – Lemon Sage Thickening Spray™, 6.8 oz./200 ml
Sugg. Salon: $10.99Salon Value: $14.26Sugg. Retail: $22.00
Save on the purchase of:2 – Tea Tree Firm Hold Gel®, 6.8 oz./200 ml
Sugg. Salon: $10.99Salon Value: $13.00Sugg. Retail: $22.00
Save on the purchase of:2 – Tea Tree Hair and Scalp Treatment®, 6.8 oz./200 ml
Sugg. Salon: $10.99Salon Value: $16.76Sugg. Retail: $22.00
Salons Save up to
34%
September/October 2017 Bi-monthly Promotions
Save Over 10% Off SelectTea Tree Open Stock Gallons
Save on the purchase of:1 – Tea Tree Special Shampoo®, 1 G
Sugg. Salon: $37.99Salon Value: $42.50
Save on the purchase of:1 – Tea Tree Hair and Body Moisturizer®, 1 G
Sugg. Salon: $37.99Salon Value: $42.50
Save on the purchase of:1 – Lavender Mint Moisturizing Shampoo™, 1 G
Sugg. Salon: $44.49Salon Value: $49.76
September/October 2017 Bi-monthly Promotions
Tea Tree Integrated MarketingFocus on Scalp Care Anti-Thinning
Strategy: feature testimonials from real people with real stories
Education • Printed Anti-Thinning Guide for stylists • New style tip videos • Anti-Thinning Business Building Video from Robert Cromeans available now• Downloadable style tip card
Support Material• Dual-sided Testimonial POPs • Testimonial videos of real Scalp Care users• Sampling with salon kit purchase
Digital Marketing• Tap into Social Media and Digital Tool Kits (E-blasts, web banners, social media)
*Kline & Company** WebDam Solutions
***Modern Salon
“½ of the salon clients you work with are concerned with thinning hair.”
*
“Customer testimonials have the highest effectiveness rating for content
marketing at 89%.” **
“Stylists state lack of knowledge is the biggest thing holding them back
from discussing thinning hair.” ***
September/October 2017 Bi-monthly Promotions
MITCH® Geoff Cameron #MitchTrickContest
Maximize partnership with Geoff Cameron by running an Instagram and sales contest to win a VIP trip to London to increase brand awareness and revenue. Consumers & Stylists Entry• Perform your best sports related trick on video on Instagram
and #MITCHTrickContest and @MitchtheMan. • Contest runs from September 1, 2017- October 31,2017.
Sales Team Entry• Please see your National Sales Manager for details • One Grand Prize Winner + Friend will win the same below trip to London, England
Prizes | Grand prize winner + Friend• Round trip flights to London, England• 3 night hotel stay • VIP tickets to a Stoke City Premier League game• Meet and Greet with Geoff Cameron
Prizes | 5 Runner Ups• Stoke City Geoff Cameron signed jersey
Prizes | 10 Second Runner Ups• 1 year supply of MITCH® product
VIPSeating area
September/October 2017 Bi-monthly Promotions
MITCH® Integrated Marketing Campaign Geoff Cameron #MitchTrickContest
Education • NEW Style Tip Videos
Support Material• Counter Display• Shelf Talker• Style Kit • Geoff Cameron introduction to contest video
Digital Marketing• Social Media and Digital Tool Kits (E-blasts, web banners, and social media
posts)
Public Relations • Geoff Cameron partnership and press release
September/October 2017 Bi-monthly Promotions
Geoff Cameron #MITCHTrickContest Contest Salon Kit
Save on with the purchase of:2 – Double Hitter™, 8.5 oz./250 ml2 – Reformer®, 3 oz./85 g2 – Clean Cut®, 3 oz./85 g2 – Matterial®, 3 oz./85 g 2 – Construction Paste™, 2.5 oz./75 ml
Receive FREE:1 – Heavy Hitter™, 33.8 oz./1 L1 – Contest Counter Display 1 – Contest Shelf Talker
Sugg. Salon: $79.99Salon Value: $103.67
Salons Save
23%
September/October 2017 Bi-monthly Promotions
Geoff Cameron #MITCHTrickContest Contest Style Kit
Save on with the purchase of:1 – Heavy Hitter™, 8.5 oz./250 ml1 – Matterial®, 3 oz./85 g
Sugg. Salon: $12.50Salon Value: $14.88Sugg. Retail: $23.99
Salons Save
16%
Salons Save
16%
Awapuhi Wild Ginger® GET THE LOOKTwo new fashion inspired hair collections with Get the look step-by-step instructions!
GET THE LOOK “Socialite Pony Tail”Save on the purchase of:1 – MirrorSmooth® High Gloss Primer, 3.4 oz./100 ml1 – Finishing Spray™, 9.1 oz./300 mlReceive FREE:1 – Set of 2 hook bungees
GET THE LOOK “Uptown Bun”Save on the purchase of:
1 – HydroCream Whip®, 6.7 oz./200 ml1 – Styling Treatment Oil® 3.4 oz./100 mlReceive FREE:1 – Set of 2 hook bungees
September/October 2017 Bi-monthly Promotions
Sugg. Salon: $19.00Salon Value: $24.63Sugg. Retail: $37.99
Hook Bungees for
Styling!Inspiration
Inspiration
Awapuhi Wild Ginger® Sampling OpportunityFor tips and tricks visit paulmitchell.com/runway
Purchase:6 – HydroCream Whip®, 6.7 oz./200 ml
Receive FREE:12 – Awapuhi Wild Ginger MirrorSmooth® Deluxe Trio Foil Pack with Merchandising Dispenser
September/October 2017 Bi-monthly Promotions
Sugg. Salon: $66.00Sugg. Value: $81.00
September/October 2017 Bi-monthly Promotions
Express Ion Smooth+ with FREE Silicone Clutch
Purchase: 1 – Blushing Marble Express Ion Smooth®+
Receive FREE: 1 – Silicone Heat Safe Clutch
Sugg. Salon: $79.99Sugg. Retail: $119.99
September/October 2017 Bi-monthly Promotion
Buy One, Get One 50% Off Express Ion Duos
Purchase:1 – Express Ion Smooth®+Get 50% OFF:1 – Express Ion Unclipped 3-in-1
Sugg. Salon: $112.49Salon Value: $144.98Sugg. Retail: $169.99
OR:
Purchase:1 – Express Ion Dry®+Get 50% OFF:1 – Express Ion Smooth®+
Sugg. Salon: $124.99Salon Value: $164.98Sugg. Retail: $189.99
September/October 2017 Bi-monthly Promotions
the color XG® Color Artist Kit with FREE Paul Mitchell® Color CartPurchase:60 – the color XG®, 3 oz. (Open Stock)Receive FREE:For The Color Bar℠:1 – Paul Mitchell® Color Cart1 – Paul Mitchell® Foil Cutter1 – the color XG® Stylist Apron1 – Skylight Hand Painting Clay Lightener 8 oz.1 – Paul Mitchell® Lightening Paddle1 – Paul Mitchell® Feather Tip 1.75" Straight Brush1 – Paul Mitchell® Feather Tip 1" Angled Brush2 – 10 volume Paul Mitchell® Cream Developer, 33.8 oz./1 L2 – 20 volume Paul Mitchell® Cream Developer, 33.8 oz./1 L1 – 30 volume Paul Mitchell® Cream Developer, 33.8 oz./1 L1 – 40 volume Paul Mitchell® Cream Developer, 33.8 oz./1 L2 – Sweet Shot Color Measuring Beaker 2 – Color Mixing Bowls2 – Color BrushesFor The Wash House℠:1 – Color Protect® Post Color Shampoo, 33.8 oz/1 LFor Color Education Support:1 – the color XG® Colorist Formulation Brochure1 – the color XG® Mini Swatch Book1 – the color XG® Paper ChartFor Business Building Tools:1 – the color XG® Stylist Station Mirror Clings1 – Paul Mitchell® Hair Color Appointment cards (set of 6)
Sugg. Salon: $435.00Salon Value: $702.70
38% Savings
color XG Apron
Appointment Cards
Color Cart
Formulation Guide
September/October 2017 Bi-monthly Promotions
Paul Mitchell® the color Mini Formulation KitPurchase these top selling shades:10 – Paul Mitchell® the color, 3 oz.
Receive FREE:1 – Paul Mitchell® Color Apron1 – Paul Mitchell® the color Mini Formulation Guide1 – Paul Mitchell® the color paper chart1 – 10 volume Paul Mitchell® Cream Developer, 33.8 oz./1 L1 – 20 volume Paul Mitchell® Cream Developer, 33.8 oz./1 L1 – SynchroLift, Foil Pack
Sugg. Salon: $62.50Salon Value: $99.00
Salons Save 37%
1 – 4N+ 1 – 6N1 – 6N+ 1 – 7N1 – 7N+ 1 – 7A1 – 8N+ 1 – 5VR1 – 9N+ 1 - UTP
Color Apron
September/October 2017 Bi-monthly Promotions
Salons Save 20% Off Dual Purpose Lightener
Sugg. Salon: $15.25Salon Value: $18.99
Sugg. Salon: $23.50Salon Value: $29.50
