1. WELCOME BUSINESS QUIZ Presented By:Rajat Baranwal
2. ROUNDS Khuli Kitab Global gyan Pahchano to jane Punchline
round
3. GENERAL RULE DIRECT ANSWER = 5000 POINTS NEGATIVE MARK=
(-1250) PASS ANSWER = 1000 POINTS
4. Q.1 Products that are intangible items are called: a.
services b. goods c. durable goods
5. Ans. A- SERVICES
6. Q.2 If services can't be held, touched, or seen before the
purchase decision then that is called: a. inconsistency b.
inseparability c. intangibility d. inventory e.
incidentability
7. ANS. C- intangibility
8. Q.3 Inventory of service carrying costs are more subjective
and are related to: a. lost productivity b. idle production
capacity c. diminished returns d. corrupted capacities e. low
capacity providers
9. ANS. b. idle production capacity
10. Q.4 Differences between the consumers expectations and
experiences are identified through: a. shopping analysis B.
experience analysis C. expectation analysis C. gap analysis
11. ANS. e. gap analysis
12. Q.5 Before successful programs can be directed at
customers, a service organization must focus on its employees and
this is called: a. internal marketing b. integral marketing c.
individual market orientation d. consumer marketing
13. ANS. a. internal marketing
14. Q.6 In the service industry charges, fees, fares or rates
are all: a. service cost b. cost structure c. cost plus d.
price
15. ANS. d. price
16. Q.7 What factors will influence future changes in services?
a. money b. deregulation and technological development c. stress d.
the environment
17. ANS. b. deregulation and technological development
18. Q.8 The second step in handling customer complaints is: a.
identify service failures b. communicate service failure C. improve
overall service D. resolve customer problems
19. ANS. D. resolve customer problems
20. QUE.9 Definition and characteristics of services.
21. ANS. Characteristics of services are 1-Intangibility
2-Perishibility 3-Variability or heterogeneity
4-Inseparability
22. Que.10 Write the name of different levels of total product
concept.
23. ANS. Different levels of total product concept are 1-core
product. 2-Formal product. 3-Augmented product. 4-Future
product
24. Que.11 Write the name of different ways in which service
can be divide.
25. ANS. different ways in which service can be divide are 1-
end -user 2- degree of tangibility. 3- people based services.
4-Expertise 5- orientation towards profit
26. Que.12 Promotion consist of the following major areas of
marketing are-
27. ANS. A- Advertising B- Public relation C- Sales promotion
D- Word of mouth E- Direct mail
28. QUE.13 Name the different provider gap of gap model.
29. ANS. 1- Customer expectation- Management perception gap. 2-
-Management perception Service quality Expectation gap. 3- Service
quality Expectation service delivery gap. 4- service quality
specification-service delivery gap
30. QUE.14 What is postmortem?
31. ANS. The process of analysis and research of the product
after declining and removal from the market is called
postmortem.
32. Que.15 Why services are inseparable.?
33. ANS. Services are inseparable because they are purchased
and consumed simultaneously.
34. Que.16 Which type of pricing strategy should use by an
organization in its introduction and decline stage.?
35. ANS. Price skimming or price penetration, And reduce price
further.
36. QUE.1 Which is the Worlds largest telecom company in terms
of subscribers. A-China mobile B- Bharti Airtel C-Vodafone D-
Amrica Mvil
37. ANS. A- CHINA MAOBILE
38. Que.2 Which is the World biggest IT service company. A- HP
B-Accenture C-IBM D-Fujitsu
39. ANS. C- IBM
40. Que.3 Total Market size and growth rate of Indian
entertainment industry isA-20 billion with 12.5% rate B- 23 billion
with 15% rate C- 15.5 billion with 10% rate D-35 billion with 23%
rate
41. ANS. A-20 billion with 12.5% rate
42. Que.4 Who is the CEO of IBMA-Virginia M. Rometty B- Tim
d.coock C- slim carols D- Bill gates
43. ANS. A-Virginia M. Rometty
44. QUE.5 Who is the founder of appleA- Steve jobs, Ronald
Wayne B- Steve jobs, Steve wojniak, Ronald Wayne. C- Steve jobs,
Steve wojniak, James Clark. D- Steve jobs, James Clark, Ronald
Wayne.
45. ANS. B- Steve jobs, Steve wojniak, Ronald Wayne
46. QUE.6 Who is the CEO of Yahoo. A- Ronald Wayne B - Marissa
Mayer. C- James Clark. D- Slim carols
47. ANS. B - Marissa Mayer.
48. Que.7 Which company first uses online shopping trendA-
Amazon .com B- e-Bay.com C- Pizza hut D- Pizza hut and netscap's
ssl
49. ANS. D- Pizza hut and netscap's ssl
50. Que.8 Who is the CEO of InfosysA - N.R. Narayan murthy B-
K.V. Kamath C- Kris Gopalakrishnan D- S. D. Shibulal
51. ANS. D- S. D. Shibulal
52. QUE.9 In which year first credit card was used, A-1945
B-1950 C-1965 D-1975
53. ANS. B-1950
54. Que.10 Which one is the worlds second largest retail store
among themA- Wal-Mart B- Carrefour C- Tesco D- Metro AG
55. ANS. B- Carrefour
56. Que 11 Which is the world no.1 consultancy firm. A-McKinsey
& Company B-The Boston Consulting Group, C-TCS D-Bain &
Company
57. ANS. A-McKinsey & Company
58. QUE.12 FASTEST GROWING INDUSTRY WORLD WIDE ISA-
ENTRTAINMENT INDUSTRY B- HEALTH CARE INDUSTRY C- IT INDUSTRY D-
CONSULTANCY INDUSTRY
59. ANS. C- IT INDUSTRY
60. Pahchano to jane
61. Que.1 Beyond ABCD- TCS HDFC Bank CISCO TATA the
Obvious
62. TCS
63. Que.2 Where Do You Want to Go Today ; Your Potential Our
Passion A- YAHOO B-MICROSOFT C- ACCENTURE D- MERCEDIES
64. Ans. MICROSOFT
65. Que.3 Even More Car per Car A. B. C. D. MARUTI TATA MOTORS
BMW HONDA
66. Ans. TATA MOTORS
67. QUE.4 American by birth. Rebel by choice A. B. C. D. KTM
HARLEY DAVIDSON MIT ATK
68. Ans. HARLEY DAVIDSON
69. Que.5 High A. B. C. DELOITTE ACCENTURE TCS Performance.
Delivered
70. Ans. Accenture
71. Que.6 Built for the Road Ahead A. B. C. D. FORD HONDA BMW
NISSAN
72. Ans. FORD
73. Que.7 The Ultimate Driving Machine A. B. C. D. BMW FORD
HONDA NISSAN
74. Ans. BMW
75. Que.8 Absolutely, positively overnight A. B. C. D. DTDC
BLUEDART FIRST FLIGHT FEDEX
76. Ans. Fedex
77. Que.9 Quality in everything we do NESLET ERNST & YOUNG
SUBWAY COCA COLA
78. Ans.10 Ernst & Young
79. Que.10 Empowering the Internet generation POLYCAM QUALCOMM
CISCO ZTE
80. Ans. Cisco systems
81. Que. 11 Lifeline of the nation A. B. C. D. INDIAN RAILWAY
INDIAN AIRLINES TATA GROUP INDIGO
82. Ans. Indian Railway
83. Que.12 Driven by passion A. B. C. D. INDIAN AIRLINES
SPICEJET INDIGO KINGFISHER
84. Ans. Indian airlines
85. Que.13 Touch The Perfection A. B. C. D. MAHIENDRA TOYOTA
FORD CHEVROLATE
86. Ans. TOYOTA
87. Que.14 if you have a reason, I have a job SHINE.COM
NAUKARI.COM CAREESMA.IN NONE OF THESE
88. Ans. None of these: (Times business solution limited)
89. Que.15 Good people to Bank with HSBC BANK DENA BANK UBI
BOI
90. Ans. UBI
91. Que.16 Relationship beyond banking HSBC BANK DENA BANK UBI
BOI
92. Ans. BOI
93. Que.16 HUM HAI NA PNB INDIAN BANK ICICI BANK YES BANK
94. Ans. ICICI
95. Que.17 Taking Banking Technology to the Common man PNB
INDIAN BANK ICICI BANK YES BANK
96. Ans. INDIAN BANK
97. Que.18 EXPERIENCE OUR EXPERTISE PNB FEDERAL BANK ICICI BANK
YES BANK
98. Ans. YES BANK
99. Que.19 WE UNDERSTAND YOUR WORLD HSBC HDFC FEDERAL BANK IDBI
BANK
100. Ans. HDFC
101. Que.20 WORLDS LOCAL BANK HSBC HDFC FEDERAL BANK IDBI
BANK