Session 10: Strategic Business Planning for Airports

The session will discuss the importance of the strategic

planning for the development and the sustainability of

airport activity and will provide guidelines to implement an

airport business strategy.

Session 10: Strategic Business Planning for

Airports

Moderator:

Mr. Kevin Caron,

Head, Global Training and DNA,

ACI World

Dr. Luigi G. (Joe) Sulmona,

senior professional,

ACI Global Training

Airport Strategy:

Getting from Vision to

Reality

Dr. Joe Sulmona

57th ACI Africa Board and Regional

Committees Meetings

Developing Airport Business - The

Way Forward for African Airports

Livingstone, Zambia

Mar 24, 2017

Strategic

Choices

CHANGE DRIVERS

Agenda

• Encouraging Diversity

• Transforming Strategic Ideas

Through Disciplined Actions

• Service Level Agreements: Gives

Meaning to Theme of Better

Working Relationships

2

CHANGE DRIVERS

Strategy Definition

• Thoughtful Perspectives about Creating

the Change Necessary to Respond to

Change Drivers

• Requires Recognition of Potential

Alternatives and How Best for the

Organization to Respond

• Forecasting the Future Is Impossible

• Preparing for Future Is Essential3

ENCOURAGE DIVERSE THINKING

Strategic Response

• Align Organizational and

Individual Accountability

• Develop People / Suppliers

• Use Best-Practice Technology

• Encourage Common Outcomes

• Demand System Collaboration

• Promote Success

• Learn From Failures (Often Silent)

Video Link (2:20-4:10 min) http://www.airportdynamics.tv/videos/watch/199

4

ENCOURAGE DIVERSE THINKING

Effective Leadership

• Build Value-laden Networks

• Open to Wide Perspectives

• Dedicated to Task

• Manages but Does Not Avoid Risk

• Empathy for Circumstances

• Effective Communications

• Recognizes Consensus

• Motivate by Example 5

ENCOURAGE DIVERSE THINKING

Preparing For Change

• Everyone Is a Partner

• Build Relationships Through Meaningful Dialogue

• Solutions Can Come from Unexpected Sources

• Plan Tasks to Encourage Different Perspectives

• Quality Management Is Total Organizational Responsibility

• Learn to Lead

6

ENCOURAGE DIVERSE THINKING

Enable Collaborative Dissent

• Recognize Change Will Lead to

Resistance

• Focus on Process Not Guaranteed

Outcomes

• Also Recognize Future Is Obscure

• Will Create Divergent Conflicts

• Be Prepared to Permit Differences Until

Valid Options Become Apparent

• Decide Only When Decision Necessary

• Demands Continuous Homework

7

STRATEGIC DISCIPLINE

Actions Define Outcomes

� Pursue Ambitious Excellence

� Understand and Promote Strengths

� Build Resilience and Flexibility

� Role Clarification

� Form Follows Function

Video Link (time all) https://www.youtube.com/watch?v=-4ld0zonEEE

8

STRATEGIC DISCIPLINE

Actions Define Outcomes

� Collaboration Across Silos

� Embrace Digital Divide

� Translate Complexity for All Audiences

� Build Competence Continually

� Do Not Forget Value Chain Excellence

Video Link (1:55-4:55 min) http://www.airportdynamics.tv/videos/watch/190

9

SERVICE LEVEL AGREEMENTS

Level Of Service (Los) Concept

• Research Target Group Characteristics

• Understanding Link Between Sub-systems

Across Service Providers

• Negotiate Service Quality Outcomes

• Confirm Willingness-to-pay with

Engaged Consultations

• Manage Externalities Through Balanced

Stakeholder Consultations

10

SERVICE LEVEL AGREEMENTS

Better Working Relationships

• Airports Need to Integrate Value-Chain

Based Thinking in Decision-making

• Integrated Service Level Agreements Can

Be Effective, But Limited Experience as of yet

• First Steps Required Is Encourage Partnerships

Based on Best-practices and System Innovation

• LoS Approach Can Provide Ultimate Basis for

Airport Competitive Advantage

Video Link (03:10-05:50 min) Youtube Cairo Airport Duty Free 11

Dr. Joe Sulmona

Managing Director

Sky Blue Sea Enterprises Ltd.

Tel: +1 604 781 2095

Email: jsulmona@telus.net

Thank You

Natotela

Zikomo

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