Session 1a Export Merchandising

8/3/2019 Session 1a Export Merchandising

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Introduction to Export

MerchandisingSession 1

Export Merchandising


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EXPORT HOUSE

Design

Marketing

Manufacturing

Export


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M.D.

CEO

G.M.

MERCHANDISINGG.M. PRODUCTION

FINANCE MGR.DESIGN HEAD Q.A. MGR.

SHIPPING MGR.

Gm and MGR.

(PERSONNEL & ADMIN)

EDP

MERCHANDISING

MGRPRODUCTION MGR.

JR.ACCOUNTANTS

SR.DESIGNERQ.A.

ASSISTANT

ASSISTANTSR.MERCH.

MERCHANDISER

ASST. MERCH

DESIGNER

ASST.DESIGNER

ASST. MGR.

FLOOR MGR.

SUPERVISOR LINE INCHARGE

JR.Q.A.

Organization Chart


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Internal coordination


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external coordination


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EXPORT HOUSE

DEPARTMENTS

MERCHANDISING

DESIGN

SAMPLING

PATTERN MAKING

CAD

COSTING

R&D

FINANCE

ACCOUNTS

FABRIC

ACCESSORY

SHIPPING

H.R.

ADMIN

COMPLIANCE

MAINTENANCE

HOUSEKEEPING

SECURITY

CUTTING

PRODUCTION

BUTTONING

THREAD CUTTING

WASHING

FINISHING

CHECKING

PACKING


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With the fabric & accessory supplier

With different departments within

the organization.

Eg. Production, finishing, packing,

shipping etc.


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With the buyer/buying agency

With the fabric & accessory supplier

With different departments within the

organization.


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Sourcing

Of fabric

Of accessory

Of packing material


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Planning (T&A)

Material

Production

Finishing

Man power


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MERCHANDISING

Earlier .Glorified clerks

TodayIndispensable unit

Starts right from range development till the payment of

shipment - Follow up of the entire supply chain of the order

Undertake order execution, travel, etc.

Responsibility of P.D., range development & design

Developing samples as per the buyers requirement

Following up with design dept. for next season presentation

Must have an eye for colors and design as well as penchant

for numbers


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MERCHANDISING

Information

Maintain good relations with buying house / direct buyers

costing & pricing, negotiations

Cost Break up validation

Productive costing : Finalization of washing, embroidery,

print and CM rates.

Getting all necessary sample approvals from buyer i.e.

Proto samples, fit samples, sales samples, size sets samples,

and P.P. samples


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MERCHANDISING

Responsible for getting initial approval, ordering bulk, getting approval

for bulk fabric/trim

merchandisers should work with mills, fabric sources and export houses

for new developments

Order enquiry securing orders booking orders

Merchandising Planning and Control, Preparing and Implementing

internal T & A. Ensure that deadlines are met.

Booking of production capacities for each style.

To conduct Pre Production Meeting.

Cross check samples at the pilot run, inline and midline and keep a track

of day-to-day production output based on the status given by the factory

as well as the stationed QCs


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MERCHANDISING

WIP on daily basis

To arrange for final inspection

quality checks/quality control and production supervision at the floor

level merchandisers need to ensure that all buyer comments on the

samples submitted prior to production i.e. proto, fit, pre-production

samples are implemented in the actual product.

Active involvement in all the companys activities.

Ensure high level of quality, timeliness and cost effective export

ensuring sustained profits and constant business growth.

Motivate, Train Employee

Merchandisers should perform the role of a product technologist


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MERCHANDISING

Should possess following skills..

Should be a NIFTian!!

Knowledge of IT, excel, basic economics, world

trade knowledge


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Follow up!!!


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Follow up

With buyer/buying agency for approvals

Fabric/accessory suppliers

Departments within the organization.(fabric, accessory, production, etc.)

Vendors for embroidery, mending,

contractors.


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DESIGN

Develop new quality / design as per market feedback.

Prepare samples according to sketches of styles.

Create the most cost effective range for the coming season.

High street shopping.

Understand forecasts and indications by different forecasters and

publications.

Create different ranges as per different current buyers as well as the

targeted buyers.

Provide various options, versions to the designs given by the buyers

during the season.

Co-ordinate with fabric mills, embroiderers, printers, etc. to

incorporate the latest elements in the current range.


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SAMPLING

Ensuring timely delivery of samples.

Effectively co-ordinate with design department (new

ranges).Comprehend tech pack, take good work from tailor.

Managing the tailors and masters

Co-ordinating with merchandisers


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PATTERN MAKING

Reading - creating design detail as per buyer

requirement.

Making the paper pattern.

Marking cutting of the sample garment.


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SOURCING & STORE

PROCESSES

Getting requisition for sourcing the fabric and accessories

Communication with suppliers for getting the best quality at

competitive prices and placing the order.

Follow up for timely delivery of goods

Receiving and unloading the fabric and accessories.

Quality checking of material

Dyeing and printing

Getting requisition from production department

Issuing the material according to the requisition

Managing records at every level


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CUTTING Dept.

Layering and cutting of the fabric

Setting the pattern

Cutting

Making bundles of different pieces

Numbering of all layers of each bundle

Issuing the pieces for Stitching


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CUTTING MASTER

Managing the layering operation.

Setting the pattern on the layers & marking.

Operating the cutting machine.

Managing the Bundling and numbering of pieces.

Co-ordinate with production department to issue

cuttings to production floor.


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PRODUCTION

Receiving orders from Merchandising Dept. during Pre- Production

Meeting.

Understanding details of the style and variables.

Production planning.

Co-ordinate with fabric/accessories stores.

Manage Cutting Department.

Line loading.

Assembly line stitching.

Measurement checking of stitched garments.

Alteration, if any required.

Managing the production unit.

Ensuring on time production and timely deliveries.


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PRODUCTION

Fixing of kaaj-button and other accessories with the help of

machines.

Managing the production chain, quality control & packaging.

Co-ordinate with the Q.A.Team (Maintain quality standards).


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FINISHING

Cutting of extra threads

Washing > Ironing

Initial quality checking

Finishing > Spotting > Mending

Alteration of sequins/ embroidery or any other accessories

Final checking > Ironing


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PACKING

Folding.

Putting packing accessories like clips, tags

etc.

Putting folded garment into polythene.

Making blister pack of packed garments.

Putting blister packs into boxes.

Strapping of boxes > Weighing of boxes.

Handing over to the shipper.


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SHIPPING

Obtaining LC and Terms & Conditions.

Interacting with Production & Packing Dept. for

packing details and coordinating with dispatch dept. for

shipment handover to forwarder.

Making Packing List and other relevant documents for

consignee set as mentioned in the Letter of Credit.


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PACKING LIST

Exporter Invoice No. & Date

ORCHID OVERSEAS PVT. LTD. OPL/0161/2007 Dt-16/05/2007

133, UDYOG VIHAR PHASE-I P.O.NO

GURGAON, HARYANA-122016 354979

INDIA Other Reference(s)

BUYING AGENT : IMPULSE INDIA PVT LTD 2320105290

AGENT CODE - 3299

Consignee Buyer (if other than consignee)

DEBENHAM'S RETAIL PLC

1 WELBECK STREET

LONDON WIG 0AA

UNITED KINGDOM

Country of Origin of Goods Country of final destination

INDIA U.K.

Pre-Carrige by Place of Receipt by Pre-carrier Terms of Delivery and payment

DADRI SALETERMS : FOB INDIA

Vessel/Flight No Port of Loading PAYMENT TERMS : 90 DAYS

BY SEA PIPAVAV DISTRIBUTION CENRE : SYNERGIE 0312

Port of Discharge Final Destination VENDORSUPPLIERCODE : 3156

FELIXSTOWE U.K. DEBENHAMS DEPT # 1232

Mark & Nos./ Description of Goods Quantity REMARKS

READYMADE GARMENTS

100%COTTON P/L GIRLS SKIRTS

BOX NO. SKU NO. COLOUR 3 4 5 6 7 8 PCS/CONT. CTNS TOTAL QTY

CODE (PCS)

1 TO 3 2200858979536 88/CHOCOLATE 33 33 3 99

4 2200858979536 88/CHOCOLATE 34 34 1 34

5 TO 9 2200858979543 88/CHOCOLATE 33 33 5 165

10 TO 14 2200858979550 88/CHOCOLATE 32 32 5 160

15 2200858979550 88/CHOCOLATE 31 31 1 31

16 TO 20 2200858979567 88/CHOCOLATE 32 32 5 160

21 2200858979567 88/CHOCOLATE 30 30 1 30

22 TO 24 2200858979574 88/CHOCOLATE 29 29 3 87

25 TO 26 2200858979574 88/CHOCOLATE 28 28 2 56

27 TO 28 2200858979581 88/CHOCOLATE 25 25 2 50

29 TO 31 2200858979581 88/CHOCOLATE 26 26 3 78

TOTAL 31 950


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FINANCE/ACCOUNTS

General Accounting of Sales Tax, inventory Accounting, Income

Tax, Account Finalization.

Timely submission of all Returns.

Manage balance sheet, tax & general accounting.

Look into payroll, attendance, local purchases.

Maintain Import Export documentation.

Responsible for controlling expense heads and ensuring adherence

to budgets.Follow-up with the bank for the payment to be received for the

shipped goods.

Follow up for incentives, if any, to be received from RBI/other

government agencies/ offices.


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FINANCE/ACCOUNTS

Payout for fabric/accessories.

Payout for job working (embroidery, hand-work,

mending etc.)

Actual verification of costing.

Arrange for Over Draft limits in case required.

Regular Inventory monitoring.

Record all the accounts; calculate profits or losses,

prepare financial report.


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H.R.

Responsible forRecruitment, Compensation & Benefits, Statutory

Compliances, Orientation Training, coordinating Training &

Development activities etc.

Coordinate with various statutory bodies viz. Factories Inspector, P.F.,

Labor Welfare Dept., Environment and SafetyRegulations Dept.

Implement and interact with various department heads for formulation

of HRpolicies.

Payroll Management & Employee Counseling.

Performance & Retention management.

Issue Transfer letters, Promotion letters, Confirmation letters and

Relieving orders.


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COMPLIANCE

WAGES/BENEFITS/WORKING HOURS.

CHILD LABOR.

HEALTH & SAFETY STANDARDS.

FREEDOM OF ASSOCIATION.

PRISON ORFORCED LABOR.

DISCIPLINARY PRACTICES.

DISCRIMINATION.

ENVIRONMENT.


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MAINTENANCE

Sewing machine maintenance.

Lights/switches.

Boiler.

Central cooling systems.

Water softeners.

ETP (effluent treatment plant).

Generator/Diesel.

Maintenance of Fire extinguishers.

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Session 1a Export Merchandising

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