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The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation
Restricted - Confidential Information
© GSMA 2009 June 2011 Singapore
Jennifer Barassa, CEO, Top ImagePaul Leishman, Manager, MMU
June 2011, Singapore
Ensuring Quality Customer Experiences at Agents
2
Restricted - Confidential Information
© GSMA 2009 June 2011 Singapore
Top Image Report on Monitoring VisitsT
DR
Tim
e V
isite
d
Out
let
Na
me
Loca
tion
Age
nt N
umbe
r
Sec
ond
ary
Ass
ista
nt
Sta
ff T
rain
ed
Con
tact
s
With
draw
als
Dep
osits
Giv
e C
ash
Rec
eive
Cas
h
E-F
loat
(K
sh)
Cas
h (K
sh)
Assistants on Premises Avg. Daily Transactions Float Availability
3
Restricted - Confidential Information
© GSMA 2009 June 2011 Singapore
Top Image Report on Monitoring VisitsT
DR
Tim
e V
isite
d
Out
let
Na
me
Loca
tion
Age
nt N
umbe
r
Tra
de P
rese
nte
r
Fly
ers/
Bro
chu
res
Dan
gle
rs
Age
nt
num
be
r st
icke
r
Term
s &
Co
ndi
tion
s
Age
nt
Ma
nu
al F
old
er
Reg
istr
atio
n B
ooks
Lo
g B
oo
ks
Pos
ters
Sna
pp
er
Fra
me
s
Tarif
f G
uid
e P
ost
er
Pol
ite N
otic
e S
ticke
r
M-P
ES
A S
ticke
rs
SIM
Car
d R
ea
de
r
Pho
ne
Del
iver
ed
Sta
nd
oo
SIM
Sig
n/V
inyl
Stic
ker
M-P
ES
A A
cce
pte
d
4
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© GSMA 2009 June 2011 Singapore
The Agent Management Value Chain for M-PESAResponsibilities
Participants
Recruiting
Initial Training
Ongoing Training
Monitoring
Merchandising
Hold/Trade Liquidity
Schedule Rebalancing
Cash Shuttling
Top Image Safaricom Agent Superagent Aggregator
The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation
Restricted - Confidential Information
© GSMA 2009 June 2011 Singapore
Q&A
The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation
Restricted - Confidential Information
© GSMA 2009 June 2011 Singapore
Thank you for your time.
Unanswered questions? Email [email protected]