Setting Product Strategy

Importance of Product Design and factors affecting DesignBY

RAGHAV KUMAR

NETAJI SUBHAS INSTITUTE OF TECHNOLOGY, DELHI

" Design is the totality of features that affects how a product looks and feels to a customer"

Benefits or importance of Design

Well Designed products are easy to manufacture and distribute.

A Well Designed product is pleasing to the customer, easy to open, install and use.

" Custo

mers

are ready to

pay $200 more

for a w

ell

designed

laptop!!!"

"Well Designed Products can be easily differentiated from others in the market"

Design should Reflect

Bold Simplicity Real authenticity Familiar yet surprising nature

Design thinking involves

Creative brainstorming sessions.Collaborative teamwork

Unique Designs are the mainstay of all luxary brands!!!

Thank you !BY

RAGHAV KUMAR

NSIT, DELHI