SHARING IS LEARNING!19 & 20 MAY, 2016

GRAND BALLROOM, EASTIN HOTEL, PETALING JAYA.

WWW.APPIES.COM.MY

IMAGINE IF YOU HAD THE CHANCE TO LISTEN AND LEARN FROM

SOME OF THE BEST MARKETING MINDS AND CAMPAIGNS IN

THE COUNTRY. LISTEN, LEARN AND ASK QUESTIONS ABOUT

THE STRATEGIES, THE THINKING, THE OPPORTUNITIES, THE

CHALLENGES, AND MOST IMPORTANTLY, DISCOVER WHAT THE

CAMPAIGN RESULTS WERE. SO YOU KNOW ABOUT THE TED

TALKS, YA? YOU LOG IN TO GET INSPIRED ABOUT LIFE AND THE

THINGS YOU LOVE MOST. HAVE YOU HEARD A TED TALK ABOUT

MALAYSIAN MARKETING SUCCESSES? HAVE YOU SEEN A

TED TALK THAT LET’S YOU ASK QUESTIONS? AFTER THE

TALK? SOME PEOPLE SAY THE APPIES IS LIKE THE TED OF

MARKETING. BECAUSE AT THE APPIES YOU GET INSPIRED

AND LEARN ALMOST THE SAME WAY. BUT THERE’S MORE...

YOU GET UP CLOSE WITH THE PRESENTERS, YOU CAN ASK

QUESTIONS AND WHAT THEY ARE SAYING IS RELEVANT TO

WHAT YOUR JOB IS ALL ABOUT, GREAT ADVICE YOU CAN TAKE

HOME IMMEDIATELY... YES, INSTANT ROI! PEOPLE ALSO SAY

THE APPIES IS LIKE A 2-DAY MBA IN MARKETING. YES...

MBA. WHY, YOU ASK? WHY NOT? HERE’S WHY... BECAUSE

YOU GET TO ENRICH YOUR BRAIN POWER WITH OVER 30

MARKETING CASE STUDIES ACROSS 6 INDUSTRY CATEGORIES.

AND IF YOU THINK MBAS ARE MORE THAN THAT, YOU ARE

RIGHT. BUT DO YOU HAVE 24 MONTHS ON YOUR HANDS? DO

YOU? NOW IMAGINE ALL THIS HAPPENING ON MAY 19 & 20

IN PETALING JAYA. 22 MALAYSIAN MARKETING THOUGHT

LEADERS JUDGING, TOP KEYNOTE PRESENTATIONS, FROM

PEOPLE WHO WILL TELL YOU WHAT YOU MUST KNOW, NOT

JUST WHAT YOU NEED TO KNOW. TOP GLOBAL AND LOCAL

BRANDS WILL BE PRESENT. YOU WILL NEVER FIND ALL THIS

BRAIN TRUST IN ONE PLACE! IMAGINE NO MORE. BOOK YOUR

SEAT NOW. OF COURSE, YOU DO HAVE ANOTHER OPTION:

WE CAN ALWAYS SEE YOU IN MAY 2017.

BUT IT MAY BE TOO LATE...

KEYNOTE SPEAKERS

Dato’ Sri Shazalli Ramly Chief Executive Officer, Celcom AXIATA

Henry TanChief Operating Officer, Astro

Aseem PuriRegional Brand Director, Unilever Asia

ADVISORY COUNCIL

Hammandar SinghPRESIDENTAPPIES Malaysia 2016

Goh Shu FenPRESIDENTAdvisor APPIES Malaysia

Adam Wee AbdullahChief JudgeGroup CMO, CIMB Banking Group

PANEL SPEAKERS

T H ChongGroup DirectorAstro Media Sales

Brett Watson SEO & SEM Specialist Marketing Inc

Subhendu Mukherjee Director - The Tenth FloorDigital Data Driven Decisions

Srikanth RamachandranExecutive DirectorMoving Walls

FESTIVAL PROGRAMME APPIES MALAYSIA AWARDS PROGRAMME19 MAY, 2016 (THURSDAY)

DAY ONE8:00am Registration & Morning Coffee/Tea

9:00am Welcome by APPIES Malaysia President, Harmandar Singh

9:10am Opening by APPIES Malaysia Advisor, Goh Shu Fen

9:20am Sharing by APPIES Malaysia 2016 Chief Judge

Mohamed Adam Wee Abdullah - Group CMO, CIMB Banking Group

9:30am Opening Keynote Speaker:

Dato’ Sri Shazali Ramly - CEO, Celcom AXIATA

10:15am Refreshments & Networking

10:15am - 10:40am - REFRESHMENTS & NETWORKING

CATEGORY TIME CAMPAIGN/TITLE HALL BRAND PRESENTERS NAMES

Consumer Services 10:45am - 11:15am AIA HEALTH REPORT CARD

A AIA Tan Kuan Chuen & Eric Chang

Pro bono/Government/Cultural

10:45am - 11:15am #tanahairku B PETRONAS Ashraf Salahuddin

Consumer Services 11:15am - 11:45am Unifi: For The Makers Of Tomorrow

A Unifi Sailesh Wadhwa & Stanley Clement

Food & Beverage 11:15am - 11:45am KFC Hot and Cheezy B KFC Amit Sutha & Angelina Villanueva

Food and Beverage 11:45pm - 12:15pm McDonald’s Ramadhan 2015

A McDonald’s Lim Xin Wei & Eugene Lee

Probono/Government/Cultural

11:45pm - 12:15pm Rubber Boy B PETRONAS Eswara Van & Khairul Hisham Mazlan

12:15pm - 1:15pm - LUNCH BREAK

1:20pm - 2:00pm - KEYNOTE PRESENTATION: HENRY TAN, CHIEF OPERATING OFFICER, ASTRO (HALL A)

Probono/Government/Cultural

2:05pm - 2:35pm RE: Change That Inspires Change by TM

A RE (Malaysia’s first Corporate driven Start-up Accelerator Program)

Sailesh Wadhwa

Probono/Government/Cultural

2:05pm - 2:35pm #MYCYBERSALE2015 B #MYCYBERSALE Andrew Yeoh & Admen Hassan

Consumer Services 2:35pm - 3:05pm Cubaan Dan Rezeki A AIA Takaful Syahida Azureen

Consumer Services 2:35pm - 3:05pm Easy Resolutions With Mr. Coach

B OCBC Bank Ong Shi Jie & Daniel Loo

3:05pm - 3:30pm - REFRESHMENTS BREAK

Non-Food FMCG 3:35pm - 4:05pm The House A ASTRO Raja Jastina Arshad

Probono/Government/Cultural

3:35pm - 4:05pm Sama-Sama B BSN Corporate Mark Darren & Puspa Marina Binti Dato’ Haji Omar

Food & Beverages 4:05pm - 4:35pm Let’s Be Friends A Wrigley’s Doublemint

Anirban Ganguly

Non-Food FMCG 4:05pm - 4:35pm L’Oreal Raya Cantik Bergaya

B L’Oreal Paris, May-belline and Garnier

Jessica Yong & Daniel Lim

Consumer Durables 4:35pm - 5:05pm Get Cheras to Cheras A IKEA Kc Hong & Josie Khng

Food & Beverage 4:35pm - 5:05pm Mountain Dew Neonizes Malaysia

B Mountain Dew Gerard Lye & Oliver Kau

5:15pm - END OF DAY ONE

FESTIVAL PROGRAMME APPIES MALAYSIA AWARDS PROGRAMME20 MAY, 2016 (FRIDAY)

DAY TWO8:00am Registration & Morning Coffee/Tea

CATEGORY TIME CAMPAIGN/TITLE HALL BRAND PRESENTERS NAMES

Food & Beverage 9:10am - 9:40am How Wonda Owned A Day A Wonda Coffee Low Jia Wei & Amy Gan

Consumer Services 9:10am - 9:40am Huawei Best “Wei” B Hua Wei “Mate S” Michael Chang

Consumer Services 9:40am - 10:10am Kucing Happy - How a conventional bank made itself relevant in the age of social media

A BSN Corporate Mark Darren & Puspa Marina Binti Dato’ Haji Omar

Probono/Government/Cultural 9:40am - 10:10am Monsoon Cup Motion 360 Virtual Reality Boat Simulator

B Monsoon Cup Joyce Gan & Kenneth Arif Yap

Probono/Government/Cultural 10:10am - 10:40am Pengacau Raya A BSN Corporate Andrew Tan & Puspa Marina Binti Dato’ Haji Omar

Food & Beverages 10:10am - 10:40am Catinum Card B Sheba Anirban Ganguly

10:40am - 11:00am - REFRESHMENTS BREAK

Non-Food FMCG 11:00 am - 11:30 am PMS FACTOR A Libresse Ben Chew

Non-Food FMCG 11:00 am - 11:30 am Safi Shayla : Show the World That There is Nothing That Hijabsters Cannot Do

B Safi Shayla Eldon Savio D’cruz & Hayatul Farah Miptah

Consumer Services 11:30am - 12:00pm Maxis Zerolution - Turn-ing Zero Into Hero

A Maxis April Toh & Bernard Lee

Food and Beverage 11:30am - 12:00pm Big Mac Dubsmash Chant Challenge

B Big Mac Lim Xin Wei & Eugene Lee

12:00pm - 01:00pm - LUNCH BREAK

Non-food FMCG 1:10pm - 1:40pm CLEAR: Pelangi Cinta A CLEAR Sailesh Wadhwa

Probono/Government/Cultural 1:10pm - 1:40pm Maxis Safe Mode B Maxis Chan Woei Hern & Chryssa Oi Wan Lai

Probono/Government/Cultural 1:40pm - 2:10pm The Yasmin Project A The Yasmin Project Nicole Chin & Datin Orked Ahmad

Non-Food FMCG 1:40pm - 2:10pm Polis Evo B ASTRO Raja Jastina Arshad

Probono/Government/Cultural 2:10pm - 2:40pm Can You Keep A Secret? A Women’s Aid Organ-isation (WAO)

Sutapa Bhattacharya

Probono/Government/Cultural 2:10pm - 2:40pm #PakcikMisteri by TM B Telekom Malaysia Berhad

Stanley Clement & Amin Ariff Asha Ari Bin Abdul Aziz

Consumer Services 2:40pm - 3:10pm Edunation’s Viral Class-room

A Edunation/Brick-fields Asia College

Peter De Kretser & Raja Singham

Consumer Services 2:40pm - 3:10pm Yonder Music Launch B Yonder Music Henry Yap &Henry Yap

Consumer Services 3:10pm - 3:40pm Reset The Future A Money For Life Moiz Rangoonwala & Raymond Lew

Food & Beverage 3:10pm - 3:40pm Wonda Restarts Your Day B Wonda Coffee Mark Karmen & Amy Gan

3:40pm - 4:00pm - REFRESHMENTS BREAKS

4:00pm - 4:30pm - KEYNOTE PRESENTATION : ASEEM PURI - Regional Brand Director, Unilever Asia

4:30pm - 5:30pm - PANEL SPEAKERS PRESENTATION • Subhendu Mukherjee - Director, The Tenth Floor - Digital Data Driven Decisions• TH Chong - Group Director of ASTRO Media Sales• Srikanth Ramachandran - Executive Director, Moving Walls• Brett Watson - SEO & SEM Specialist, Marketing Inc.

5:30pm - 5:40pm - INSIGHTS BY APPIES MALAYSIA 2016 CHIEF JUDGE

5:40pm - 6:30pm - APPIES MALAYSIA 2016 AWARDS PRESENTATION

6:40pm - PHOTO SESSION, END OF DAY TWO

CHIEF JUDGE:Mohamed Adam Wee Abdullah, Group CMO, CIMB Banking Group Adam oversees CIMB’s group-wide marketing and brand management function across all its geographies and business. He is a veteran in the marketing field with a career spanning more than 25 years. Prior to joining CIMB, Adam was

the Group Chief Marketing Officer in Maybank Group from 2011 to 2015. He also held the position of Chief Marketing Officer of Sunrise Berhad and before that, as Director of Brand and Advertising in ASTRO. Adam’s marketing experience also includes regional marketing management for BMW Group’s regional headquarter based in Singapore, where he was responsible for marketing strategies and activities for BMW Group distribution partners in 17 countries.

Abdul Sani Abdul Murad, Head of Marketing of HSBC Bank Malaysia Sani, Head of Marketing at HSBC Malaysia, has been leading a team of marketing professionals at HSBC, HSBC Amanah and HSBC Amanah Takaful for almost eight years. He was previously in FMCG marketing for over 10 years and served in senior marketing roles at Unilever Malaysia and Thailand. Sani

remains a branding stalwart in the Malaysian financial services industry till today.

Ben Mahmud, Head of Retail Marketing, Shell Malaysia Trading Ben joined Shell Malaysia Trading Sdn Bhd in 1995 as a Non-Fuel Retail (NFR) Engineer and worked in a number of roles in Malaysia, New Zealand and Australia. He has extensive experience in the petrol retail industry, especially category management for motor oils and convenience retail. At the end of

2010, Ben took on the role of Cluster NFR Manager for Malaysia, Singapore, Hong Kong and Brunei, and led a team of professional category managers drive the growth for the NFR business. He is now the Head of Retail Marketing for Malaysia.

Eric Wong, Marketing Director, IBM Malaysia As Marketing Director at IBM Malaysia, Eric has over two decades of marketing experience in the IT industry covering Asia Pacific countries and Malaysia. He was a jury for the Malaysian EFFIE Awards (2012 to 2014), presented at Content Marketing Asia Masterclass 2014 Conference, ASLI’s Strategic Forum

2013, 9th Brandfest 2012 Conference, the 2nd & 5th World Chinese Economic Forum, Atlas Copco’s WW Senior Management meeting on Client Centricity and PIKOM’s Leadership Summit. He shares, “In today’s data-driven marketing approach, great marketing campaigns produces good results. Results that are designed to happened and not by accident or chance.”

JURY OF THE FINEST MINDS IN MARKETING

Fiona Liao, Chief Brand Officer of Prudential Assurance Malaysia As Chief Brand Officer for Prudential Assurance Malaysia Berhad, Fiona has scored many firsts and has led her team to numerous local and regional marketing award wins, including the 2010 Gold Effie award for Prudential’s PRUmy child campaign. Her achievements include recognition at the 2013

World Marketing Summit where she was listed as one of the 50 Most Talented CMOs. A regular guest speaker at local and regional conferences, Fiona has served as a jury for various industry awards such as Malaysia Effie, Campaign Asia-Pacific Agency of the Year Awards and Malaysia PR Awards.

Jasmine Lee. CMO, U Mobile Sdn Bhd Spunky hair-styled Jasmine is a true blue marketing maven, shining as the Chief Marketing Officer of U Mobile Sdn Bhd for three years now. Before that she spent three years with Air Asia as Commercial Director. Her experience spans CRM, Digital, Mobile, Social, Advertising and Marketing. Jasmine also

spent three years as Senior Manager for Digi’s Corporate Branding and once launched a card-based loyalty program for Lancôme known as Privilege de Lancôme which continues till this day.

Jauhar Munir Shaikh FVP, Brand Marketing for F&N Malaysia Jauhar is an FMCG professional who has been associated with leading global MNC’s such as PepsiCo, Reckitt-Benckiser and Fraser & Neave. He brings a rich 20-year work history that has taken him across geographies and diverse global markets. Jauhar has in-depth knowledge with categories covering Foods

& Beverages, Home, Health & Personal Care. His unique commercial background spans Marketing, Sales & Franchise Business Development.

Loh Keh Jiat, Chief Marketing Officer, Digi Telecommunications Sdn BhdLoh was appointed Chief Marketing Officer on 30 March 2016. Prior to that, he was Chief Sales Officer. He has held other various senior positions within the Marketing Division in his 10 years with Digi. These include Head of Postpaid, Head of Corporate Strategy and Broadband, Head of Product Marketing, and

Head of Channels and Regional Management. He has more than 20 years of experience in the telecommunications and accounting industries, having held roles at PT Mobile-8 Tbk Indonesia and PricewaterhouseCoopers prior to joining Digi.

JURY OF THE FINEST MINDS IN MARKETING

Martin Soong, Marketing Manager of Fonterra Brands Malaysia Martin Soong is Marketing Manager at Fonterra Brands Malaysia and was Marketing Manager for P&G Malaysia and Singapore where he spent 10 years. A qualified Scout Coach, Martin now takes care of brands like Fernleaf, Calciyum, Anchor, Chesdale and Perfect Italiano at Fonterra.

Mark Ng, ASEAN Marketing Director, Castrol Mark is an industry veteran with more than 20 years in sales, marketing and general management. As the ASEAN Marketing Director of Castrol, a leading global lubricants brand, he oversees business teams which had successfully delivered marketing programs that won numerous awards across the region.

His previous regional role for the brand also included charting the business direction of 12 countries in the Asia Pacific region.

Matthew Ho, Regional Digital Marketing Director of Huawei Technologies Malaysia Matt is the Regional Digital Marketing Director for Huawei Technologies Malaysia. He was previously General Manager of MEC Malaysia, Trading Director of GroupM Malaysia and Head of Digital at MEC. A proven strong

strategic thinker, Matthew’s leadership brings passion to an industry where he revels as a Digital Evangelist. With Huawei, he has been tasked to advance Huawei’s digital ambition for the region.

Nirinder Singh Johl General Manager of Strategic Communications, Tenaga Nasional Berhad Nirinder is General Manager for Strategic Communications at Tenaga Nasional Berhad. He has over 30 years of experience in the electricity utility industry, mainly in the distribution, energy ventures and corporate communications

division. Nirin has spoken at various local and international forums, specifically on Utility Relationship Management (URM) and Utility Marketing. His division in TNB is entrusted to manage all areas of communication to propel TNB as the Domestic Dominant & Regional Champion utility company in Asia.

Noreen Sabrina Head of Brand Communications - Malaysia Digital Economy Corporation (MDeC) In her role as Head of Brand Communications for Malaysia Digital Economy Corporation (MDeC), Noreen drives the corporate brand positioning and MDeC experience through promotion, advertising, communications and events. This

entails promoting both technology industry initiatives to enhance the nation’s digital econo-my and advocating Malaysians to adopt the digital ecosystem as the way to a better future.

JURY OF THE FINEST MINDS IN MARKETING

Philip Whittaker, Group CMO of Themed Attractions & Resorts Philip is loving what he is doing as the Group Chief Marketing Officer of Themed Attractions Resorts & Hotels Sdn. Bhd. He has over 20 years’ experience in sports and entertainment marketing, working with leading international brands. Philip has held senior marketing and commercial positions with Themed

Attractions and Resorts, Warner Village Theme Parks, Warner Bros., Consumer Products and the Goodwill Games, along with successfully establishing his own marketing agencies.

Pan Choi Yen, GM, Marketing of WIPRO-UNZA Malaysia Choi Yen is General Manager of Marketing at Wipro Unza Malaysia and handles Safi, Enchanteur, Carrie Junior, Dashing, Romano, Aiken and Nappikleen. She has almost 20 years of FMCG marketing experience having started at Dumex. Choi Yen was also with GlaxoSmithKline Consumer Healthcare (M) Sdn Bhd

where she served as Head of Marketing for Malaysia and Singapore handling Horlicks and Ribena and subsequently as Category Development Director (Family Nutrition) Asia.

Rizan Ismail, Head of Brand Management, PETRONAS Rizan is a highly accomplished Head of Brand Management, Group Strategic Communications Division of PETRONAS, a Fortune Global 500 multinational. With over 25 years’ experience in PETRONAS, he has consistently delivered positive results in the areas of International Marketing, Risk Management,

Trading, International Business and Brand Management. Rizan started his formative years in the International Marketing Division, managing petroleum profit sharing contracts and marketing Malaysia’s first ever crude oil to new emerging markets in China, Africa, South Asia and the Middle East. He oversees the group brand strategy, strategic alliances (like motorsports sponsorship), and corporate advertising & promotion.

Santharuban T. Sundaram, Group Marketing Manager of Permanis Sandilands Santharuban or Ruban has been in marketing for about 14 years. He is now Group Marketing Manager of Permanis Sandilands Sdn Bhd, in charge of brand marketing, events and sponsorship, public relations as well as new product development for brands like Wonda, Calpis, Goodday, Mountain Dew, Revive,

Tropicana, Pepsi, etc. Ruban has served Permanis for 7 years and was previously with ntv7, NSTP, WOW FM and Celcom Axiata. He has judged for award shows like the Effie, PMAA Dragons of Asia, etc. The innovation and differentiation behind the launch of Wonda and Mountain Dew has won Permanis awards like a Gold Effie in 2014, MMA Advertiser of the Year 2015, and Marketer of the Year at the AMEA 2015 awards.

JURY OF THE FINEST MINDS IN MARKETING

Syahar Khalid, Digital Engagement Manager, Nestlé Products Malaysia Syahar, Digital Engagement Manager at Nestlé Malaysia, was a previous AP-PIES Asia judge and knows the process inside out. Formerly Head of Adver-tising & Promotions at Malaysia Airlines for nine years, he was also Assistant Director of International Marketing (Northern Europe) for Tourism Malaysia for

four years working with offices in United Kingdom and Scandinavia on Destination Malay-sia marketing.

Stephane Vilquin Marketing Director, Campbell Soup Southeast Asia Stephane has been Marketing Director at Campbell Soup Southeast Asia for almost fours years now handling Prego, Campbell Soup, Kimball, Cheong Chan and Arnott’s. Stephane’s marketing career has seen him excel in the Campbell Soup Company, Reckitt Benckiser and Kellogg’s offices in Paris, and

L’Oréal (Belgium). In 2012, he volunteered for Friends-International in Cambodia helping marginalised children and youth build their futures.

Zalman Aefendy Zainal Abidin CMO of Celcom AXIATA Zalman, Chief Marketing Officer Celcom AXIATA Bhd, has been in telco marketing for 20 years and at Celcom for more than 12. He believes the industry has reached a point where the power to influence communication is now in the hands of the consumer,

and marketers need to creatively engage the customers on their terms while delivering key messages.

Zaki Zin, Marketing Director, Wyeth Nutrition Malaysia As Marketing Director for Nestlé company Wyeth Nutrition Malaysia, Zaki Zin has been having a challenging marketing career for the last 15 years. In the first 10 years, he was in pharmaceutical marketing (Roche, Organon, Wyeth/Pfizer), a scientifically-driven and tightly regulated industry. He succeeded in

an industry where tight regulations force one to be creative within the compliance boundary. In the last 5 years, Zaki has steered the growth of the Infant Formula and GUM business at Wyeth Nutrition.

Vincent ChongMarketing DirectorUnilever Malaysia

date:

19th - 20th May 2016

venueBallroom 1 & Ballroom 2, LG Level,EASTIN KUALA LUMPUR

admission fee:RM1800.00 + 6% GSTper delegate

10% discount to be given toMSA, IMM, IAA, MDA, CRM members

* Due to the classroom style format of this Conference, delegates will be shuttling between presentation halls based on topics, campaigns and their interests. As such delegates will have to be patient with available seating during the 30 minutes presentation slots.

Delegates will be given a Conference Badge upon registration. This badge is required for admission to the presentation halls. There will be no replacement for lost badge.

CHEQUE PAYABLE TO: SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 289967-W

22B, Jalan Tun Mohd Fuad 1Taman Tun Dr. Ismail60000 Kuala Lumpur, Malaysia

Bank Transfer to RHB Bank Berhad2-14389-000-10505Swift Code:RHBBMYKL

FOR ENQUIRIES:Call RubyT: +603 7726 2588F: +603 7722 5712E: ruby@adoimagazine.comwww.appies.com.my

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Registration & Payment• Full payment is required upon registration.• Registrations without full payment will be treated as provisional and will not be guaranteed a training place.• Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd” at least 7 days before course commencement.

CancellationNO CANCELLATION is allowed but a replacement delegate can be sent.

Sledgehammer Communications (M) Sdn Bhd reserves the right to change or cancel the conference due to unforeseen circumstances.

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