Date post: | 05-Dec-2014 |
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Business |
Upload: | shesays-us |
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TAKING IT BACK TO THE AGENCY11.04.11
ELIZABETH KIEHNER@KIEHNER
• What is the goal of this website or this i-pad app? What will the press release say?
• Never stop asking questions like how long does this ‘thing’ need to live for?
• How do we update it?
• Have a Google strategy. We didn’t talk too much about search engine marketing but it is essential.
PRODUCTION LEADERSHIP NEEDED
Be a fearless leader, not an order taker. Ask why? And start thinking about your interactive as early as possible.
• Hire more digital designers
• Traditional creatives need to brainstorm with UX people and developers
• Some of the best digital producers are people who once were developers
• A 25-year-old developer will be going head to head with fifty-year-old ECD
• Have someone technologically knowledgeable in the room as early as possible
• Use your internal team for pitches and prototypes, but hire specialists for the rest
• Hire an digital strategist if you do not have one in place at your agency
AGENCY TEAMS
A few tips on who to hire and how you will play together.
• Always present work in context. http://www.designerstoolbox.com/
• Know how your client is measuring the success of your digital campaign (clicks, uniques, data)
• Sell the emotion of the experience.
THREE PEARLS OF WISDOM
This is easy.
Check out The FWA (http://www.thefwa.com/)
Design Charts (http://www.designcharts.com/) for the cool shit.
KNOW WHAT’S HAPPENING
http://www.psfk.com/category/display-categories/advertising-branding
http://www.creativity-online.com
http://www.fastcodesign.com/tag/interface-design
http://mashable.com/social-media/
http://www.nytimes.com/pages/technology/internet/index.html
TRENDS & CREATIVE INSPIRATION
The Mobile Design Processhttp://mobile.tutsplus.com/tutorials/mobile-design-tutorials/the-mobile-design-process/
The Dos and Don’ts of Mobile Applicationshttp://www.getelastic.com/mobile-app-dos-donts/
iPad Apps Dos and Don'tshttp://www.uxbooth.com/blog/ipad-app-dos-and-donts/
Considerations for Mobile Designhttp://www.uxbooth.com/blog/considerations-for-mobile-design-part-1-speed/
Best sites to get mobile resourceshttp://www.ekoob.com/best-sites-to-get-mobile-resources-4523/
Smartphone Infographichttp://rww.readwriteweb.netdna-cdn.com/assets_c/2011/06/the-intellegent-shopper-30494.php
RESOURCE LIST FOR MOBILE AND TABLET
Stndrd_@
o Brief Objective (Brand Awareness, Product Sales, etc)o Campaign Project Lifespan
o Brand Guidelineso Graphics/ Logos/ Fonts /Etc.
o Brand siteoo Rich media ad units o Campaign site
o Design Development (Graphic Design/Illustration) o Live Action Shoot (Partner/Director: )o Stock Footage/Photographyo Sound Designo Sound Mix
o Start dateo Creative review dates (#of revisions, timeframe for approvals) o Tracking strategy and dates o Animation/build dateso Alpha deliveryo QA schedule
o Screen Resolutiono OS Compatibilityo CPU/Processor Speed Requirementso Browser Compatibilityoo Hosting/hardware Requirements (server setup, CDN)o Page Load Limitationso Search Engine Optimization Requirements
o Licensing of contento Full outline of scopeo Full listing of deliverables
o Target group (Primary/Secondary)o Other Brand/Campaign Creative/Strategies/Referenceso Other:
o Information Architecture o User Flow/User Experienceo Other:
o Mobile applicationo Online gameo Social media applicationo Web videoso Other:
o 3D Renderingo 2D Rendering/Compositing/ Animationoo Music: Licensed/Originalo Other:
o Approval deadlines (including client/legal reviews)o Final delivery dateo Launch dateo Post-launch optimizationo
oo Licensing of Software Requiredo Localization Requirementso Admin/Moderation Requirementso Integration with Current Brand/Project Back-End Environments (Client IT Management)oo Support Agreement/Requirements
o Awards submission and project credentialso Team and time neededo Other:
CREATIVE DEVELOPMENT
ASSET/PROJECT PREPARATION
SCOPE
ASSET GENERATION
SCHEDULE
TECHNICAL CONSIDERATIONS
OTHER CONSIDERATIONS
Visit http://www.stndrd.org for more information
Digital RFP Checklist
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make images bleed if possible
What challenges do you face at your agency and how can we help you today?
THANKS!