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SheTrades Initiative
International Trade Centre (ITC)
By Juan Hoyos
Practical Workshop on Intellectual Property for Women Entrepreneurs
from Indigenous Peoples and Local Communities
WIPO – November 11, 2019
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
A PLAN
7 global actions
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
SheTrades Goal: connecting 3 million women to market by
2021
35,000 women
565,000 women
2,400,000 women
ITC
PROJECTS
COMMITMENTS
and many more
CHAPTERS AND
PARTNERS
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
CAPACITY
83 training events/webinars
organized
20 VLS modules available
More than 10,000 women directly
trained
BUSINESS LINKAGES
> thousands of users on the
SheTrades app
91M generated in exports
INCREASED AWARENESS
Network of >800,000
>200 institutions commit to
SheTrades
SheTrades: What have we achieved?
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Getting ready to Export
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
What is Exporting
Exporting is selling products or services across a country’s national borders and, in return, getting paid in currency, goods, or services from parties who are also from outside these borders.
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
KNOWLEDGE PILLARS
Know your product
Know your company
Know your sector
Know your market /Customers
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Product Characteristics, Certifications, Import Regulations
Know Your Product
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Know your company
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Know your company
Basic issues you must face…
Trust and ReputationQuality : Having it and Preserving it
Access to CreditDo you have the financial
resources to export?
Credit Risk
Country
Risk
Price Volatility & Foreign
Exchange or Currency Risk
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
SWOT AnalysisIs a structured planning method used to evaluate the Strengths, Weaknesses,
Opportunities and Threats involved in a project or in a business venture.
HelpfulTo achieving the objective
HarmfulTo achieving the objective
Internal originAttributes of the organization
External originAttributes of the environment
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
SWOT Analysis - An example
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 201915
Know Your Market
Market Size
Market Growth
Market Trends
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Know Your Sector
Production and distribution flow of the textiles and apparel value chain
Marketing and
Distribution
Assembly
Sourcing and
Procurement of Inputs
Product Design
Branding
Raw Materials &
FibresProduction
Textile Sector
Apparel Sector
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Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 201917
The export destinationTo understand the “big picture” of the international business environment the company has to
consider that countries do not import nor buy products; clients do BUT countries do set the rules
for trading with them.
Know Your Market
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Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 201918
Know Your Market
Who is buyingWho is selling
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Know Your Market
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
• What is the level of global market demand for my product?
• Who are the fastest growing markets in the world market?
• Who are the main importing and exporting countries?
• Which companies import my product in a given market?
• What is the most interesting market for my product?
Trade Map
Selection of most attractive market for your product
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Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Know Your Market : Who is buying - Potatoes
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Know Your Market : Who is selling - Potatoes
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Value exported in
2018 (USD thousand)
Trade balance in 2018
(USD thousand)
Quantity exported
in 2018
Quantity
Unit
Unit value
(USD/unit)
Annual growth in
value between 2014-
2018 (%)
Annual growth in
quantity between
2014-2018 (%)
Annual growth in
value between 2017-
2018 (%)
Share in world
exports (%)
Average distance of
importing countries
(km)
Concentration of
importing
countries
World 4341202 -245583 0No quantity 2 3 1 100 1722 0.03
Netherlands 793942 428644 1791985 Tons 443 -1 -3 0 18.3 1937 0.07
France 645164 534509 2324186 Tons 278 7 4 10 14.9 1083 0.12
Germany 384549 143110 1905212 Tons 202 6 4 -2 8.9 1046 0.18
China 261240 261233 447556 Tons 584 1 -1 -7 6 2467 0.27
Canada 252214 160986 526521 Tons 479 8 2 6 5.8 1665 0.88
United States of America 235790 -7811 481625 Tons 490 6 6 -2 5.4 4400 0.23
Egypt 206858 123480 502720 Tons 411 -7 -5 -24 4.8 2538 0.27
Iran, Islamic Republic of 202954 200631 529889 Tons 383 0 2 41 4.7 731 0.4
Belgium 199266 -346272 965731 Tons 206 3 -1 -5 4.6 478 0.32
Spain 152414 -94892 280876 Tons 543 12 4 44 3.5 1287 0.13
United Kingdom 143993 33068 266814 Tons 540 -1 -2 14 3.3 2021 0.18
Pakistan 120882 116442 688763 Tons 176 14 33 49 2.8 1505 0.3
Denmark 70172 29719 142298 Tons 493 -2 -5 30 1.6 1540 0.11
Israel 63446 45103 156814 Tons 405 -13 -10 -28 1.5 3396 0.19
India 57371 57214 336714 Tons 170 -11 7 -4 1.3 1848 0.29
South Africa 51384 51348 157549 Tons 326 1 0 -6 1.2 1167 0.18
Belarus 50528 46311 0No quantity 33 -23 1.2 1009 0.88
Cyprus 50307 40617 86159 Tons 584 0 0 -7 1.2 2125 0.2
Italy 43569 -143982 76929 Tons 566 -2 -4 -24 1 978 0.16
Azerbaijan 29628 -9014 66563 Tons 445 1 11 15 0.7 1845 0.95
Australia 28685 28685 46160 Tons 621 12 15 33 0.7 7185 0.17
Turkey 26361 11509 260104 Tons 101 93 137 -5 0.6 1159 0.33
Russian Federation 22669 -195257 185461 Tons 122 28 39 -4 0.5 1482 0.39
Kazakhstan 17733 9064 152917 Tons 116 208 194 -50 0.4 758 0.92
New Zealand 17555 17555 27023 Tons 650 5 -1 -3 0.4 2619 0.65
Portugal 16900 -113307 38769 Tons 436 -4 -2 -23 0.4 1214 0.34
Lebanon 15343 -15625 72087 Tons 213 -21 -22 -49 0.4 1759 0.25
Greece 12362 -63626 27970 Tons 442 25 20 -7 0.3 1075 0.21
Austria 11377 -29966 29921 Tons 380 -13 -15 -13 0.3 464 0.16
Morocco 11321 -17224 49965 Tons 227 -4 4 -3 0.3 2355 0.18
Exporters
List of exporters for the selected product in 2018
Select your indicators
Know Your Market : Who is selling - Potatoes
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Customers - Key points to verify
Where do your customers live, and what is their profile?
What influences your customers' purchasing decisions?
This includes understanding your customers’ age, gender and other important factors.
How often will your customers/buyers purchase your product/services?
Where, when, and how much will they buy?
What are your customers' preferences and needs?
Where does the customer obtain information about the product?
Know Your Customers
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Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Export rules
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Export rules and regulations
Rules and regulations for exports have a variety of different purposes
• To ensure standards in terms of quality, health and environmental
protection.
• To manage the flow of goods, services, people and currencies.
• To protect cultural artefacts
• For national security reasons
Anyone intending to do business internationally must allocate resources to
ensuring knowledge of, and compliance with, national and international
rules of trade.
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SheTrades - Market Access
Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Export rules and regulations
International Standards
Rules of Origin
Intellectual Property
Regulations
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Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Other elements of International Trade
The Transport Process
• Road,
• Rail,
• Sea,
• Air,
• Multi-Modal,
• Integrators
Packaging
• Contain the Product
• Protect the Product
• Inform
• Facilitate Handling and Distribution
• Position the Product and Promote Sales
Payments
• Cash in Advance
• Letters of Credit
• Documentary Collections
• Open Account
• Consignment
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Practical Workshop on Intellectual Property for Women Entrepreneurs from Indigenous Peoples and Local Communities – WIPO – Nov 14, 2019
Finally, match your client to yourself
AGREEMENT
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THANKS
Get in touch with us - Shetrades.com
Juan Hoyos
Adviser Sustainable and Inclusive Value Chains
@JuanHoyosMedia
Women and Trade Programme
Sustainable and Inclusive Value Chains Section
