Waleed FazalWaleed Fazal Fatima HaroonFatima Haroon Abdul NasirAbdul Nasir

Group Members

AcknowledgementAcknowledgement

I would like to acknowledge I would like to acknowledge respected Miss Amina Rizwan for respected Miss Amina Rizwan for her effort in teaching me and my her effort in teaching me and my classmates about report writing classmates about report writing and teaching International and teaching International Business. Our primary thanks to Business. Our primary thanks to go to the many prime marts who go to the many prime marts who have advanced our knowledge of have advanced our knowledge of making the report.making the report.

“ “Our mission is to provide the Our mission is to provide the highest quality fruit and highest quality fruit and vegetable related juices and vegetable related juices and products to retail and food products to retail and food services customers services customers

Mission statement :

Marketing Mix Marketing Mix

Marketing Mix is the set of Marketing Mix is the set of controllable tactical marketing controllable tactical marketing tools that are product, price, tools that are product, price, placement and promotionplacement and promotion

Products:Products:

PricePrice

Pricing Strategy Pricing Strategy Shezan when introduced twist juice in the Shezan when introduced twist juice in the market set the price at Rs. 12/- while the market set the price at Rs. 12/- while the competitive price was Rs. 10/-.competitive price was Rs. 10/-.Current Price Current Price The current price of one 250ml pack of Twist The current price of one 250ml pack of Twist is Rs.15/- is Rs.15/- When we purchase 3dozen of 250ml of Twist When we purchase 3dozen of 250ml of Twist than the price of this is Rs.468/- than the price of this is Rs.468/-

PlacePlace

Some of people who wants to purchases Some of people who wants to purchases very heavy amount of the twist juice , they very heavy amount of the twist juice , they come to the company directly and buy which come to the company directly and buy which is required is required The whole seller are purchasing them for the The whole seller are purchasing them for the resale able purpose but less then the first resale able purpose but less then the first once They have Zonal offices in different once They have Zonal offices in different areas such as Rawalpindi, Lahore, Multan areas such as Rawalpindi, Lahore, Multan e.t.c to make it easy to sell e.t.c to make it easy to sell

Distribution AreasDistribution Areas

They are distributing in major cities such as:- They are distributing in major cities such as:- City Name City Name Distributors Distributors Lahore Lahore 200 200 Karachi Karachi 200 200 Islamabad Islamabad 100 100 Total Total 500 500

PromotionPromotion

Shezan is using following mediums Shezan is using following mediums for promotion of twistfor promotion of twist

  1.1.BillboardsBillboards

2.2.TelevisionTelevision

3.3.RadioRadio

4.4.NewspapersNewspapers

5.5.BroachersBroachers

6.6.InternetInternet

Raw Material Raw Material

Treated Water Treated Water 75% 75% Fruit Pulp Fruit Pulp 17% 17% Sugar Sugar Citric Acid Fruit Flavor Citric Acid Fruit Flavor

5%-10% 5%-10%

Process flowProcess flow

Performance in the Market of the Product

Nestle juice 40% Country juice 5% Tropico Juice 18% Shezan Twist juice 35% International 02%

RecommendationRecommendation

They have huge capital, they should advertise more.

As we have mentioned that Shezan needs to improve its distribution strategy. Shezan is targeting youngsters as a potential and big market for its twist juice so if company supply directly to the schools, colleges and universities it removes intermediaries and due to high profit ratio café owners will promote Twist compared to other juices.