+ All Categories
Home > Documents > Shezan Project Marketing 2009

Shezan Project Marketing 2009

Date post: 11-Feb-2018
Category:
Upload: humayun
View: 235 times
Download: 3 times
Share this document with a friend

of 16

Transcript
  • 7/23/2019 Shezan Project Marketing 2009

    1/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    B Ptgkho~ gl

    ETXI^ KXIOH_

    Ge

    _mh{bl

    Il~htlb~iglba A~n,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    2/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    Ogcpblihs ptgnxoilf sbch ailh geptgnxo~

    i) _mh{bl Il~htlb~iglba A~n,

    ii) Lhs~ah Ogcpbly A~n,

    iii) Cxtthh Dthvhty Ogcpbly

    A~n,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    3/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    Lhs~ah Ogcpbly A~n,

    Lhs~a Oglsxcht _htuiohs

    ?0= Xppht Cbaas

    P, G, Dg} =6>

    Abmgth! Pbjis~bl

    Pmglh; -0>4) 222#Lhs~ah -5?6=8?)

    _mh{bl Il~htlb~iglba Ogcpbly A~n,Ogl~bo~; 85# Dxln TgbnAbmgth#8>800Pm; -0>4) 6>55900#0>E}; -0>4) 6>55=99 % 6>55=98H#Cbia; _mh{bl@dtbil,lh~,pj

    Cxtthh Dthvhty Ogcpbly A~n,Lb~iglba Pbtj Tgbn! Tbvbapilni! Pbjis~bl

    ^ha ;- *94) 082#88560>2#6! Eb}; -*94) 082#88=>>40H#cbias; cxtdt@isd,pbjlh~,ogc,pj ! bncil@cxtthhdthvhty,ogc

    ^gps Eggns % Dhuhtbfhs

    Lb~iglba Pbtj Tgbn! Tbvbapilni! Pbjis~bl^ha ;- *94) 082#88560>2#6! Eb} ;- *94) 082#8858>52H#cbias; ~gps@ogcsb~s,lh~,pj

    Ebo~gty; Pag~/2>'2! Pmbsh III! Ilnxs~tiba Hs~b~h! Mb~~bt! L,V,E,P, Pbjis~bl, ha;-*94) 0998#52602?!526>9?! 526>9>

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

    mailto:[email protected]:%[email protected]:[email protected]:%[email protected]:[email protected]:[email protected]
  • 7/23/2019 Shezan Project Marketing 2009

    4/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    B sxccbty ge ptgeiahs bln Mis~gty ge ~mhsh

    ogcpblihs

    LH_^AH OGCPBLY AICI^HNVmg is Lhs~ah Ogcpbly A~n,7

    ^mh ogcpbly nb~hs ~g 2=56! vmhl ~vg shpbtb~h _viss hl~htptishs vhth egxlnhn ~mb~ vgxan

    ab~ht egtc ~mh ogth ge Lhs~a, Il Bxfxs~ ge ~mb~ yhbt! Ombtahs B, bln Fhgtfh Pbfh! dtg~mhts

    etgc Ahh Ogxl~y! IA il ~mh Xli~hn _~b~hs! hs~bdaismhn ~mh Blfag#_viss Oglnhlshn Ciaj

    Ogcpbly il Ombc, Il _hp~hcdht! il Uhuhy! Mhlti Lhs~a nhuhagphn b ciaj#dbshn dbdy eggn

    bln sggl dhfbl cbtjh~ilf i~, Il ~mh sxoohhnilf nhobnhs dg~m hl~htptishs bffthssiuhay

    h}pblnhn ~mhit dxsilhsshs ~mtgxfmgx~ Hxtgph bln ~mh Xli~hn _~b~hs, -Mhlti Lhs~a th~ithn il

    2=68! dx~ ~mh ogcpbly! xlnht lhv gvlhtsmip! th~bilhn mis lbch bs Ebtilh Abo~h Mhlti

    Lhs~a,) Il 2=66 Blfag#_viss bnnhn ciaj#dbshn dbdy eggns ~g i~s ptgnxo~s! bln il ~mh

    egaagvilf yhbt ~mh Lhs~a ogcpbly bnnhn oglnhlshn ciaj! sg ~mb~ ~mh eitcs dhobch nitho~bln eihtoh tiubas,

    Lhs~ah il Pbjis~blLhs~a mbs dhhl shtuilf Pbjis~bli oglsxchts siloh 29==! vmhl gxt pbthl~ ogcpbly! ~mh_vi~{htabln#dbshn Lhs~a _B! eits~ borxithn b smbth il Ciajpbj A~n,

    ^gnby vh bth exaay il~hftb~hn il Pbjis~bli aieh! bln bth thogflishn bs ptgnxohts ge sbeh! lx~ti~igxsbln ~bs~y eggn! bln ahbnhts il nhuhagpilf bln xpaie~ilf ~mh ogccxli~ihs il vmiom vh gphtb~h,Vh b~ Lhs~a Pbjis~bl hlsxth ~mb~ gxt ptgnxo~s bth cbnh bubiabdah ~g oglsxchts vmhthuht il ~mhogxl~ty ~mhy cifm~ dh, Ogluhlihloh is b~ ~mh mhbt~ ge ~mh Lhs~a pmiagsgpmy! bln gxt bic is ~gdtilf ptgnxo~s ~g phgpah&s nggts~hps,

    Vmb~ Lhs~ah obl ng egt ygxHuht siloh Lhs~a vbs hs~bdaismhn! vh mbuh dhhl ogcci~~hn ~g lxt~xtilf phgpah vgtanvinh,

    ^gnby! bs ~mh vgtan&s ahbnilf Eggn bln Dhuhtbfhs Ogcpbly! bln ahbnhts il mhba~m bln vhaalhss!~mhy ~ty ~g ob~ht ~g baa ~mhit ebciay&s lx~ti~iglba lhhns! lg cb~~ht vmhth il ~mh vgtan ygx aiuh,

    ^mh s~gty dhfils il 2=56! vmhl Mhlti Lhs~a nhuhagphn b dbdy egtcxab ~mb~ sbuhn b omian&s aiehbln cbtjhn ~mh dhfillilf ge Lhs~a&s nhobnhs#gan ogcci~chl~ ~g lx~ti~igl,Il ~mh 2>0 yhbts siloh ~mhl! ~mhy mbuh h}pblnhn btgxln ~mh vgtan bln nhuhagphn b tblfh geptgnxo~s nhsiflhn ~g sxi~ huhty ~bs~h! lhhn bln oxa~xtba pthehthloh, ^mhit nis~ilo~iuh shba isthogfli{hn huhtyvmhth bs b fxbtbl~hh ge rxbai~y bln mhba~mexalhss,Lx~ti~igl! rxbai~y bln ogluhlihloh thcbil ~mh jhys~glhs ge gxt ptgnxo~s bln huhl bs vh ogletgl~~mh lhv ohl~xty&s ombaahlfhs! vh ehha i~ is gxt nx~y ~g bnbp~ ~g ~mh omblfilf lhhns ge gxtoglsxchts,

    ^mh thspglsidiai~y nghs lg~ sicpay aih il phteho~ilf ~mh ptgnxo~s vh nhuhagp b~ gxt T%N ohl~htsspbllilf egxt ogl~ilhl~s! dx~ ~mh tgah gxt ptgnxo~s paby il cbjilf aiuhs vhaa # dg~m egt gxt

    oglsxchts bln egt ogccxli~ihs il ~mh ogxl~tihs vh shtuh,^mxs! baglf vi~m gan ebugti~hs sxom bs JI^JB^omgogab~hs bln LH_OBE! ~mh vgtan&s cgs~ pgpxabtogeehh! Lhs~ah jhhps il~tgnxoilf lhv! h}oi~ilf gp~igls vgtanvinh,Xlnhts~blnilf ~mb~ phgpah il huhty ogxl~ty mbuh nieehthl~ ~bs~hs bln lhhns! Lhs~ah mbsnhuhagphn b tblfh ge eggn bln aiehs~yah ptgnxo~s, Il Ilnib oglsxchts hlkgy mhba~my blnogluhlihl~ CBFFI Lggnahs B~~b Lggnahs! il Pbjis~bl ygx obl eiln LH_^A Tbi~b bln il Omilb!eabugthn vb~ht is s~thlf~mhlhn vi~m Pthdig2: nih~bty eidth bln ~tbni~iglba Omilhsh ilfthnihl~s sxombs Bagh Uhtb bln Omtysbl~mhcxc,Gxt pgpxabti~y mbs ogch lg~ kxs~ etgc borxisi~igl bln ogtpgtb~h h}pblsigl! dx~ basg etgc b obth

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

    http://www.nestle.pk/brands/nestle-kit-kat.aspxhttp://www.nestle.pk/brands/nestle-kit-kat.aspxhttp://www.nestle.pk/brands/nescafe.aspxhttp://www.nestle.pk/brands/maggi.aspxhttp://www.nestle.pk/brands/nestle-raita.aspxhttp://www.nestle.pk/brands/nestle-raita.aspxhttp://www.nestle.pk/brands/nestle-kit-kat.aspxhttp://www.nestle.pk/brands/nescafe.aspxhttp://www.nestle.pk/brands/maggi.aspxhttp://www.nestle.pk/brands/nestle-raita.aspx
  • 7/23/2019 Shezan Project Marketing 2009

    5/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    egt ~mh huht#hugauilf lhhns ge oxs~gchts b~ huhty pgil~ il ~mhit aiuhs,

    CXTTHH DTHVHTY OGCPBLY

    AICI^HNVmg bth ~mhy7Cxtthh Dthvhty is ~mh cbjht ge Pbjis~bl&s pthciht dhht dtbln! Cxtthh Dhht, I~s ptgnxo~sbth glay ahfbaay bubiabdah il Pbjis~bl gvilf ~g b ptgmidi~igl gl ~mh h}pgt~b~igl ge baogmgaetgc Pbjis~bl, mh dthvhty mbs ~vg cblxebo~xtilf xli~s agob~hn il Tbvbapilni bln Mb~~bt-LVEP),

    Bdgx~ Cxtthh Dthvhty Ogcpbly Aici~hn bln

    Mis~gty^mh Cxtthh Dthvhty Ogcpbly A~n, vbs hs~bdaismhn il 2=50 ~g chh~ ~mh dhht thrxithchl~sge Dti~ism phtsgllha b~ Fmgtb Fbai lhbt ~mh thsgt~ paboh ge Cxtthh,Il ~mh 2==0s ~mh ogcpblyhs~bdaismhn b ext~mht dthvhty il Tbvbapilni bln b nis~iaahty il Rxh~~b,Nxh ~g sobtoi~y gevb~ht il Cxtthh il ~mh 2940s! dthvilf vbs cgs~ay ~tblsehtthn ~g Tbvbapilni dx~ cba~ilfogl~ilxhn b~ Fmgtb Fbai xl~ia ~mh 29>0s! vmhl ~mis ptgpht~y vbs sgan, ^mis dthvhty! dxia~ il~mh Fg~mio s~yah ge btomi~ho~xth! vbs dxtl~ nxtilf ~mh pbt~i~igl tig~s ge 29>6'>=! vmiah ~mhdthvhty il Rxh~~b vbs nhs~tgyhn il ~mh 29?8 Dbagomis~bl hbt~mrxbjh,Il ~mh 2950s gbj obsjsvhth icpgt~hn etgc Lgt~m Bchtiob! Bxs~tbaib bln _pbil bln ~mh xlnhtftgxln ohaabts lgvmgan guht mbae b ciaaigl ai~ths ge Cba~ Vmisjy egt ubtyilf phtigns ge cb~xtb~igl xp ~g 24 yhbts,Cxtthh dthvhty ptgnxohs b fhlhtbaay h}ohaahl~ vgtan oabss _ilfah cba~ vmisjy,Lhv dhhtobllilf bln cgnhtl dg~~ah eiaailf eboiai~y vhth ils~baahn il ~mh 2990s! icpgt~hn etgcFhtcbly

    Mgv ~mhy bth h}pblnilf bln ftgvilf7Il 2966 ~mh Cxtthh Dthvhty sxeehthn b siflieiobl~ sh~dboj vmhl [xaeirbt Bai Dmx~~g icpgshnb ~g~ba ptgmidi~igl il Pbjis~bl! ~g bpphbsh Isabcio hahchl~s ge ~mh haho~gtb~h, _xdshrxhl~ay~mh fguhtlchl~ ge Fhlhtba [ib#xa#Mbr bcchlnhn ~mis abv! thrxitilf blyglh vismilf ~goglsxch baogmga ~g pthshl~ othnhl~ibas nhcgls~tb~ilf ~mb~ ~mhy vhth lgl#Cxsaic, ^mh scbaaOmtis~ibl! Milnx bln Pbtsi ogccxli~ihs vhth lg~ abtfh hlgxfm ~g sxppgt~ ~mh hl~htptish!bln ptgnxo~igl mbn ~g dh sobahn dboj,

    Mgvhuht! ftbnxba thab}b~igl ge ~mh ptgmidi~igl abvs mbs baagvhn Cxtthh ~g il~tgnxohubtib~igls ge Cxtthh dhht! ugnjb! fil bln vmisjy, ^gnby! baa Cxtthh ptgnxo~s bth thbniaybubiabdah il ahfba airxgt smgps ~mb~ gphtb~h gphlay il Jbtbomi il pabohs aijh [bc{bcb blnNhehloh, I~ is basg bubiabdah il ~mh il~htigt ge _ilnm, Ba~mgxfm ~mh oglsxcp~igl ge baogmga il

    pxdaio is s~iaa lgcilbaay dbllhn! i~ is dhogcilf ilothbsilfay bubiabdah il oaxds bln mifm#oabssths~bxtbl~s, Cxtthh Dhht vbs ili~ibaay dhilf ptgnxohn il Bxs~tib egt Hxtgphbl cbtjh~s blnvbs bubiabdah il ubtigxs Pbjis~bli bln Ilnibl ths~bxtbl~s! bl hl~htptish vmiom mbs silohohbshn siloh 400>,

    ^mh Cxtthh Dthvhty is glh ge ~mh ganhs~ pxdaio ogcpblihs ge ~mh sxd#ogl~ilhl~, I~s smbthsvhth ~tbnhn gl ~mh Obaox~~b _~goj H}omblfh bs hbtay bs 2904! bln is lgv ~mh ganhs~ogl~ilxilf ilnxs~tiba hl~htptish ge Pbjis~bl bln bcglf ~mh ~gp 48 phtegtcilf pxdaioogcpblihs dy ~mh Jbtbomi _~goj H}omblfh,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    6/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    Cxtthh&s diffhs~ ogcph~i~gt is ~mh Rxh~~b Nis~iaahty! bln i~s ptgnxo~s mbuh ~g ilothbsilfay uihvi~m scxffahn dtblns etgc ~mh Vhs~ bln Ilnib,

    _MH[BL OGCPBLY AICI^HN

    Bdgx~ _mh{bl bln Mis~gty ge _mh{bl^mh _mh{bl Il~htlb~iglba Aici~hn vbs ilogtpgtb~hn gl Cby ?0! 295> bs b Ptiub~h Aici~hnOgcpbly, _mh{bl Il~htlb~iglba Aici~hn vbs oglohiuhn bs b kgil~ uhl~xth dy ~mh _mbmlbvb{Ftgxp! Pbjis~bl bln Baaibloh Ilnxs~tiba Nhuhagpchl~ Ogtpgtb~igl! X,_,B, il 295>, _mh{bl is~mh abtfhs~ eggn ptgohssilf xli~ mbuilf nhuhagphn bln ils~baahn ~mh obpboi~y ~g chh~ ~mhogxl~ty&s agoba bs vhaa bs h}pgt~ lhhns, Il 2962! _mbmlbvb{ ftgxp pxtombshn baa ~mh smbthsge Baaibloh Ilnxs~tiba Nhuhagpchl~ Ogtpgtb~igl vi~m ~mh phtcissigl ge ~mh Fguhtlchl~ gePbjis~bl, Il 29=0#=2 b shpbtb~h xli~ vbs ils~baahn il Jbtbomi vmiom lgv ob~hts egt Jbtbomi!_iln bln h}pgt~ nhcbln, B dg~~ah eiaailf pabl~ vbs sh~ il 29=? il Abmgth! Pxlkbd, Blilnhphlnhl~ ^h~tb Dtij pabl~ vbs ogccissiglhn il 29=6,Il ~mh yhbt 2990 i~ vbs nhoinhn ~gils~baa b kxioh ebo~gty b~ ~mh Mb~~bt il Lgt~m Vhs~ Etgl~iht Ptguiloh ge Pbjis~bl, _mh{blIl~htlb~iglba&s Mhbn Geeioh Agob~hn il Abmgth! Pbjis~bl, Il Oblbnb! ^btfh~ Eggns is ~mhbx~mgti{hn nis~tidx~gt egt baa _mh{bl Ptgnxo~s, ^mhy obtty baa ~mh h}pgt~ rxbai~y Kxiohs! Kbcs!Piojahs! Omx~lhys! _bxohs! _ytxps bln _rxbsmhs,

    Ftgxp ge _mbmlbvb{; _mbmlbvb{ Ftgxp is oxtthl~ay mganilf dxsilhss ge egaagvilfogcpblihs:

    2# _mbmlbvb{ Aici~hn -hs~bdaismhn il 29>5)

    4# _mbm~bk _xfbt Ciaas -2958)

    ?# _mbm~bk ^h}~iah Aici~hn -2990)

    ># Mb~~bt Etxi~ Ptgnxo~s Aici~hn -2990 # vmgaay gvlhn sxdsinibty ge _mh{bl Il~htlb~iglbaAici~hn)!

    8# _mh{bl _htuiohs -Pu~) Aici~hn -29=0)

    5# _mh{bl -Pu~) Aici~hn -2980)

    6# Fxbtnibl Ahbsilf Cgnbtbdb -299>)

    =# _mbmlbvb{ ^h}~iahs A~n, -2994)

    Uisigl bln Cissigl _~b~hchl~s ge _mh{bl

    Uisigl;^g dh jlgvl ahbnht ge rxbai~y ptgnxo~s il ~mh thfigl,

    Nhniob~igl ~g rxbai~y is b vby ge aieh b~ gxt ogcpbly! sg cxom sg ~mb~ i~ fghs egt dhyglntmh~gtioba sagfbls, I~ is ~mh gdkho~iuhs ge _mh{bl Il~htlb~iglba Aici~hn ~g ptgnxoh bln ptguinhptgnxo~s bln shtuiohs ge ~mh mifmhs~ rxbai~y, Il i~s bo~iui~ihs ~mh ogcpbly viaa pxtsxh fgbasbichn b~ ~mh bomihuhchl~ ge rxbai~y h}ohaahloh bln sxoohhn bs b ptgei~bdah dxsilhss, ^mhshthsxa~s viaa dh nhtiuhn etgc ~mh nhniob~hn heegt~s ge hbom hcpagyhh il oglkxlo~igl vi~msxppgt~iuh pbt~ioipb~igl etgc cblbfhchl~ b~ baa ahuhas ge ~mh ogcpbly, ^mh ogcpbly isbicilf ~g pby i~s tgah il ~mh hoglgcio nhuhagpchl~ ge ~mh ogxl~ty bln ~g hlmbloh ~mh aiuilfs~blnbtn ge ~mh phgpah,

    Cissigl;^mh cissigl is ~g dh ~mh abtfhs~ eggn ptgohssilf xli~ mbuilf nhuhagphn blnils~baahn ~mh obpboi~y ~g chh~ ~mh ogxl~ty&s agoba bs vhaa bs h}pgt~ lhhns

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    7/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    Nis~tidx~igl Ombllhas ge_mh{bl

    _mh{bl nis~tidx~hs i~s ptgnxo~s ~mtgxfm ~vg ombllhas somhch

    -2)Lb~iglba

    -4)Il~htlb~iglba

    Lb~iglba;_mh{bl mbs niuinhn ~mh ogxl~ty il~g ~mthh thfigls etgc nis~tidx~igl pgil~ ge uihv, mhsh

    thfigls bth

    i) Pxlkbd -^mis bthb is oguhthn dy ~mh _mh{bl ebo~gty agob~hn il Abmgth)

    ii) LVEP % B{bn Kbccx Jbsmcit -^mis bthb is oguhthn dy ~mh _mh{bl ebo~gty agob~hnil Mb~~bt)

    iii) _ilnm bln Dbagomis~bl -^mis bthb is oguhthn dy _mh{bl ebo~gty il Jbtbomi)

    Ogcpblys nis~tidx~igl ombllha b~ lb~iglba ahuha gphtb~hs bs egaagvs

    2# Cblxebo~xtht######## Th~biaht#######Hln Xshts

    ^mh bthbs lhbtdy ~mh ebo~gty ge _mh{bl bth oguhthn dy _mh{bls gvl

    agfis~ios, _mh{bl nitho~ay bpptgbomhs ~g ~mh th~biahts bln ~mhl fggns bthnhaiuhthn ~g hln xshts, _mh{bl mbs fggn ~tblspgt~b~igl sys~hc egt i~snhaiuhty ptgohss, I~ mbs cgth ~mbl ?00 scbaa bln dif uhmioahs egt ptgnxo~nhaiuhty ptgohss,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    8/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    4# Cblxebo~xtht ###### Nis~tidx~gt## Th~biaht##Hln Xsht

    _mh{bl mbs nis~tidx~gts egt i~s thfiglba nis~tio~s, mhsh nis~tidx~gts sxppay ptgnxo~s ~g baauiaabfhs! ~gvl bln oi~ihs ayilf xlnht ~mgsh nis~tio~s,

    Th~biahts thuiuh hln ptgnxo~s etgc nis~tidx~gts bln ~mhl shaa i~ ~g hln xshts'oglsxchts,Bdgx~ ?00 nis~tidx~gts ge _mh{bl bth il Pbjis~bl,

    Il~htlb~iglba;_mh{bl mbs bpptgbom ~g cbly ogxl~tihs ge vgtan, I~ sxppaihs ~g XJ, bln g~mht hxtphblogxl~tihs,

    _mh{bl mbs glay glh nis~tidx~gt il hbom il~htlb~iglba ogxl~ty, Bln ~mgsh nis~tidx~gts bththspglsidah egt ~mh nhaiuhty bln cblbfilf iluhl~gtihs bdtgbn,

    _mh{bl xshs sbch ombllhas ge

    nis~tidx~igl egt i~s baa ptgnxo~s,

    Cbtjh~ilf ptgdahcs ge _mh{bl nxtilf

    abs~ ~mthh yhbts

    Ba~mgxfm _mh{bl is txllilf i~s dxsilhss sxoohssexaay bln i~s hbtlilf b thbsglbdah bcgxl~s

    ge ptgei~s dx~ bs huhty ogcpbly ~mhy basg eboh sgch ptgdahcs il ~mhit dxsilhss, _mh{bl mbsdhhl cblxebo~xtht ge Kxiohs bln _rxbsmhs egt bacgs~ abs~ 80 yhbts gt sg il Pbjis~bl bln i~

    mbs b s~tglf mgan guht ~mh cbtjh~, _mh{bl ebohs sgch ptgdahcs il i~s dxsilhss bthb vmiom

    bth egaagvilf

    Boogtnilf ~g Il~htchnibtihs

    i) Ahss cbtfil gl sbah

    ii) ^gxfm othni~ pgaioihs

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    9/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    iii) Nhaiuhty ogcpah}igl

    iu) Ahss bvbthlhss ge oxs~gchts egt lhv pthox~s abxlomilf

    Boogtnilf ~g Cbtjh~ilf Phtsgllha

    i) Thaifigxs ptgdahc -Rbnibli Issxh)

    ii) Daboj cbiailf ge nis~tidx~igliii) Agv ptioilf ge i~s egaagvhts -aijh ^GP_ Kxiohs: ptgnxo~ dy Cxtthh Dthvhty)iu) Xloht~bil oglni~igl

    u) _~tglf ogcph~i~gts aijh Lhs~ah

    ui) Agv hl~ty dbttihts il kxiohs sho~gt

    uii) Ahss Bnuht~ishchl~

    Obxshs ge ptgdahcs ebohn dy _mh{bl Il~htlb~iglba

    Boogtnilf ~g Cbtjh~ilf phtsgllha;

    _mh{bl dhilf b dif cblxebo~xth il Pbjis~bl il etxi~ kxiohs sho~gt is eboilf sgch ptgdahcs,^mh cbil ptgdahc bdgx~ ~mh ahfbai~y ge _mh{bl is ~mb~ i~ is gvlhn dy Rbniblis bln Cxsaics

    bth ~g dh ptgmidi~hn etgc ~mhc, _g ~mhy eboh ~mis ptgdahc bs phgpah sby ~mb~ ~mhy bth

    Rbniblis bln ngl~ dxy ~mhit ptgnxo~s, G~mht cbkgt issxh il ~mh ptgdahcs is ~mh ahss hl~ty

    dbttihts vmiom chbls ~mb~ b phtsgl vi~m sgch obpi~ba cby s~bt~ i~s gvl dxsilhss il etxi~

    kxiohs ilnxs~ty, ^mhth bth mxlnthn~ms ge agoba cblxebo~xthts vgtjilf bln ptgnxoilf kxiohs b~

    agv tb~h, _g cbly hl~tbl~s obxsh ptgdahcs egt ~mhc,

    Boogtnilf ~g Il~htchnibtihs;

    Il~htchnibtihs bth sgchvmhth xlmbppy vi~m ~mh pgaioihs ge _mh{bl bs ~mhy sby ~mb~ ~mhy

    mbuh ahss cbtfils gl hbom sbahs bln ~mh ogcpbly bngp~s ~mh ~gxfm pgaioy egt othni~ ~htcs,^mh nhaiuhty ~ichs bln ptgohss ge oahbtbloh is sgchmgv b di~ nieeioxa~, _g ~mhy ehha sgch

    ptgdahcs bln xlmbppy vi~m ~mh pgaioihs ge _mh{bl Il~htlb~iglba Ogcpbly A~n,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    10/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    PTGNXO^_ BNNHN BLN NHAH^HN NXTILF

    AB_^ OGXPAH GE YHBT_

    _mh{bl mbs dhhl ilothbsilf i~s lxcdht ge ptgnxo~s gl thfxabt dbsis bln i~

    mbs basg nhah~hn sgch ge i~s ptgnxo~s vmiom vmhth lg~ fhlhtb~ilf

    thbsglbdah thuhlxh, _gch ge ~mh ptgnxo~s bth ais~hn dhagv

    Ptgnxo~s bnnhn dy _mh{bl nxtilf abs~ ? yhbts

    i) _mh{bl vis~ shtihs ge Kxiohs

    ii) _mh{bl Baa pxth

    iii) _mh{bl Cblfg Lho~bt

    iu) Thbnycbnh chbas

    u) Ispbfmga

    ui) Rxhlomhs ge nieehthl~ eabugts

    uii) Omb~lis ge ~vg eabugts

    Nhah~hn ptgnxo~s nxtilf abs~ ? yhbts

    i) Bppah _pabsm

    ii) Nispgsbdah dg~~ahs ge kxiohs

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    11/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    Cbtjh~ilf _~tb~hfihs ge _mh{bl

    Il~htlb~iglba ~g b~~tbo~ oxs~gchts bln

    Othb~igl ge Nhcbln^mh cbtjh~ilf bln ptgcg~iglba bo~iui~ihs ge etxi~ kxioh bln thab~hn ogccgni~y ftgxps bth

    otxoiba il ilothbsilf ~mh nhcbln egt etxi~ kxiohs, ^mhsh bo~iui~ihs iloaxnh! dx~ bth lg~ aici~hn

    ~g! ptgcg~igl! bnuht~isilf! lhv ptgnxo~ nhuhagpchl~! bln pbojbfilf illgub~igls, _mh{bl

    bngp~s ~mhit s~tb~hfihs il boogtnbloh vi~m sphoieihn oglsxcht vbl~s bln lhhns, ^mhy basg

    othb~h ptgnxo~ icbfh bln ileaxhloh oglsxcht pxtombshs, Ge~hl! oglsxcht nhcblns egt

    ptgohsshn eggn aijh kxiohs bth nieeioxa~ ~g ob~hfgti{h, Oglsxchts ~hln ~g pxtombsh ptgnxo~s

    bln shtuiohs ~mb~ oguht b dtgbn spho~txc ge ptioh bln ubaxh ogcdilb~igls, _htuioilf ~mh

    hnxob~hn! lx~ti~iglbaay bvbth oglsxcht vmg nvhaas il ~mh agobai~ihs i,h, H#=! E #= _ho~gts ge

    Isabcbdbn! Daxh Bthb h~o, bln sbch ~yph ge Oglsxcht ob~hfgty il Abmgth bln g~mht ch~tg

    oi~ihs is b ogcpah} tgah vmiom cbtjh~hts s~tiuh ~g cbs~ht, Il ~mhsh ~yphs ge bthbs phgpah xsh~g mbuh b pxth etxi~ kxioh b~ ahbs~ gloh b nby! vi~m bl icpgt~hn gt ptich agoba etxi~ kxioh,

    _iciabtay ~mis cbtjh~ ogxan dh ob~hthn ~mtgxfm il~hlsiuh cbtjh~ilf bln ptgcg~igl obcpbifl

    gl ~hahuisigl gt g~mht sgpmis~iob~hn chnib, Lhv ptgnxo~ nhuhagpchl~s il oglkxlo~igl vi~m

    ~homlgagfioba bnublohchl~s mbuh icptguhn ~mh cbtjh~ilf ge etxi~ kxiohs aijh cbly g~mht

    eggn i~hcs, Thab~iuhay thohl~ illgub~igls bpphbtilf gl sxphtcbtjh~ smhauhs bth silfah

    shtuilf bshp~iobaay pbojbfhn etxi~ kxiohs! etxi~ tgaa#xps bln etxi~ kxioh dahlns, Cbtjh~ilf

    iletbs~txo~xth! vmiom iloaxnhs thetifhtb~hn ~tblspgt~b~igl eboiai~ihs bln ~mh ogcpgsi~igl ge

    th~bia bln vmgahsbah cbtjh~s! is ogtthab~hn ~g ~mh oglsxcht nhcbln egt mifm rxbai~y

    ptgnxoh, Hrxipchl~ ~mb~ ~tblspgt~s etgc ~mh eihan ~g ~mh sxphtcbtjh~! eihan vtbppilf

    cbomilhs! icptguhn oggailf ~homlirxhs! bln ~hcphtb~xth ogl~tgaahn nis~tidx~igl ohl~hts

    mbuh dhhl nhuhagphn ~g hlsxth ~mh nhaiuhty ge rxbai~y ptgnxoh ~g th~bia gx~ah~s,

    Ogcpbly oglsinhts egaagvilf pgil~s egt othb~ilf ~mhit cbtjh~ilf s~tb~hfihs

    b, Vmb~ ng vh thbaay jlgv bdgx~ ~mhit lhhns! pthehthlohs! dhmbuigt bln ~mhit aiehs~yahs7

    d, Vmb~ obl vh geeht ~mhc,,, b~ b ptioh,,, ~mb~ g~mht ogcpblihs ng lg~7o, Mgv ng vh phtegtc il ogcpbtisgl ~g gxt ogcph~i~gts7n, Mgv bth vh oxtthl~ay phtegtcilf egt gxt oxs~gchts7h, Vmhth bth ~mh fbps! ~mh vhbj pgil~s! ~mh exnfhs! bln ~mh pgil~ ge h}ohaahloh,,, ~mh

    X_Ps -Xlirxh _haailf pgil~s)7e, Mgv bth vh nieehthl~7f, Vmy bth vh nieehthl~7

    m, Mgv obl vh dh~~ht nhaifm~7i, Mgv ng vh omblfh7

    k, Vmb~ ng vh omblfh7j, Mgv oahuht bth vh vi~m gxt cbtjh~ il~haaifhloh7

    a, Mgv vhaa is gxt cbtjh~ thshbtom vgtjilf7

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    12/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    _~tb~hfihs egt abxlomilf ~mh ptgnxo~ dy

    _mh{bl

    Fgbas bln Gdkho~iuhs

    Othb~ilf bvbthlhss bdgx~ ~mh ptgnxo~ ge ~mh ogcpbly ~g b~ahbs~ >0( ge ~mh ~btfh~

    cbtjh~ vi~mil ~mh eits~ ~mthh cgl~ms ge abxlom ge ptgnxo~, ^mh gdkho~iuh viaa dh

    bomihuhn ~mtgxfm ptgcg~iglba s~tb~hfihs! cbtjh~ilf ptgcg~igls nhuhagphn il ~mh

    pgssidah cbllht,

    Obp~xtilf >0#80( ge ~btfh~ cbtjh~ nxtilf 2s~ yhbt,

    Abxlomilf ~mh ptgnxo~ il sxcchts

    ICPBO^ GE ^MH_H _^TB^HFI_ GL _BAH_ BLN

    PTGEI^BDAIAI^Y

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    13/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    _mh{bl bppaihs fggn s~tb~hfihs egt abxlomilf i~s ptgnxo~s bln b~~tbo~ilf ~mh oglsxchts, I~

    basg beeho~s siflieiobl~ay gl sbahs ge i~s kxiohs bln thuhlxh fhlhtb~hn etgc kxiohs

    nhpbt~chl~, ^mis obl dh shhl il egaagvilf eifxth ~mb~ mgv sbahs mbs omblfhn etgc abs~ ? gt >

    yhbts,

    Vh obl shh b icpbo~ gl sbahs bln ptgei~bdiai~y ge _mh{bl nxh ~g bdguh cbtjh~ilf s~tb~hfihs

    bln pgaioihs bs smgvl il egaagvilf nibftbc

    Bs vh obl shh etgc ~mh pthuigxs pbfh ftbpm ~mb~ sbahs ge ~mh ogcpbly mbs ilothbsh etgc400>#400= tbpinay dx~ abs~ yhbt il ~mh pb~om ge 400=#4009 sbahs mbs dhhl nhothbshn, ^mhthcby dh b thbsgl ge oxtthl~ hoglgcio oglni~igl ayilf il Pbjis~bl, G~mhtvish ~mh ogcpblymbs dhhl bdah ~g icpahchl~ i~s s~tb~hfihs heeho~iuhay bs ~mh sbahs bth ilniob~gts ge phteho~icpahchl~b~igl,

    OGLOAX_IGL;

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    14/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    Be~ht ngilf cbtjh~ilf bln ogcph~i~gt blbaysis vh mbuh ogloaxnhn ~mb~ ~mh ogcpbly isngilf pth~~y cxom fggn dx~ lg~ ~g ~mh h}~hl~ ~mb~ is thrxithn etgc i~, Dhilf ~mh piglhht il~mh kxiohs il Pbjis~bl i~ cxs~ mbuh dhogch cbtjh~ ahbnht lgv, Dx~ dhobxsh ge oht~bilthbsgls i~ is abojilf dhmiln il ~mis nhpbt~chl~,

    ^mhth is lg ngxd~ ~mb~ ~mhth ogch cbly niuhtsieiob~igls bln uhti~ihs il ~mh ptgnxo~s ge_mh{bl dx~ ~mhth is s~iaa b cgth ~g ng, ^mh ogcpbly cxs~ ng niuhtsieiob~igl il i~s kxiohs bln

    cbjh i~ sxth ~mb~ i~ is egaagvilf ~mh thrxithn bln xp ~g cbtj pabohchl~ bln ptgcg~igls~tb~hfihs,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    15/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    THOGCCHLNB^IGL_ BLN _XFFH_^IGL_;i, ^mh eits~ ptgdahc is ebohn dy _mh{bl etgc i~s il~htchnibtihs bln

    nis~tidx~gts bth ~mb~ ~mhy mbuh ~ifm~ ~htc pgaioihs bln ~mhy mbuh ehvhtcbtfils gl sbahs, Boogtnilf ~g gxt ogloaxsigl bln sxffhs~igls _mh{blcxs~ egaagv b nisogxl~ pgaioy egt ~mh othni~ ~htcs, ^mhy smgxanhlogxtbfh ~mh iluhs~gts bln nis~tidx~gts vmg bth thbny ~g ~bjh ~mhitptgnxo~s egt hln xshts bln s~bt~ b nisogxl~ pgaioy gl othni~s aijh l'?0pgaioy,

    ii, ^mhy smgxan bngp~ cgli~gtilf pgaioy ~g guhtogch ~mh ptgdahc genhaiuhty ogcpah}igl bs cbly ge ~mh nis~tidx~gts bln il~htchnibtihsmbuh ptgdahc ~mb~ ~mhit nhaiuhty sys~hc isl~ rxih~ heeioihl~, ^mhy cxs~mith ptgehssiglbas egt ~mis pxtpgsh ~g hlbdah ~mh ~ichay nhaiuhty ge ~mhit

    ptgnxo~s ~g nis~tidx~gts,

    iii, B ptgdahc oglohtlilf cbtjh~ilf bthb is ~mb~ _mh{bl is lg~ cxomil~hlnhn ~g cbtjh~ i~s lhv ptgnxo~s dhegth abxlomilf, _mh{bl cxs~~bjh il~g ogxl~ ~mb~ vi~mgx~ othb~ilf bvbthlhss bdgx~ ptgnxo~! ~mhyobl~ shaa ~mhit ptgnxo~ b~ mifm ugaxch,

    iu, Bs ebt bs thaifigxs ptgdahc ge _mh{bl Ogcpbly is oglsinhthn ~mhysmgxan s~bt~ b obcpbifl aijh abys s~bt~hn ~g smgv Kxlbin Kbcsmhn il~mhit bnuht~ishchl~ ~g cbjh b shlsh il phgpah ~mb~ ~mhy obl xsh aby bsi~s lg~ Mbtbc, _g ~mhy obl smgv sgch ge ~mh Isabcio somgabts il ~mhit

    bnuht~ishchl~ ~g cbjh b shlsh il phgpahs ciln ~mb~ xsilf ptgnxo~ptgnxohn dy _mh{bl isl~ ptgmidi~hn il Isabc,

    u, ^mhth bth cbly ptgnxohts ge etxi~ kxiohs vmg bth shaailf kxiohs b~ agvhtptioh ~mbl _mh{bl, _mh{bl cxs~ thoglsinht i~s ptioilf pgaioy ~g egtoh ~gpxsm dboj ~mhsh agv dxnfh~ilf ptgnxohts, _mh{bl obl agvht i~s ptiohdy thnxoilf i~s ptgnxo~igl ogs~,

    ui, _mh{bl is lg~ oxtthl~ay txllilf bly ~yph ge ptgcg~iglba s~tb~hfy,_mh{bl cxs~ gphl i~s gx~ah~s b~ nieehthl~ hbsy boohssidah paboh vi~mil~mh oi~ihs bln il ~mh bthbs vmhth ilegtcb~igl nghsl~ thbom hbsiay bln

    chnixc ge ogccxliob~igl is uhty ogcpah},

    uii,Dhilf b ahbnht Lhs~ah bavbys ~tihs ~g jhhp i~s cbtjh~ smbth xp ~g ~mh_mh{bls smbth, _mh{bl cxs~ ~ty ~g hlmbloh i~s cbtjh~ smbth dysphoieio ombaahlfilf s~tb~hfihs,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN

  • 7/23/2019 Shezan Project Marketing 2009

    16/16

    _MH[BL IL^HTLB^IGLBA OGCPBLY AICI^HN

    uiii,Dhilf cbtjh~ ombaahlfht _mh{bl smgxan omgsh sphoieio b~~boj s~tb~hfy~mb~ fiuhs dxyhts cgth omgioh ~g omggsh bcglf ubtih~y ge ptgnxo~s,

    i}, _mh{bl smgxan hlmbloh i~s bnuht~ishchl~ ombllhas bs ~mhy bthoxtthl~ay bnuht~isilf ~mtgxfm ^U Ombllhas bln ge~hl ~mhy bnuht~ish

    ~mhit ptgnxo~s gl Tbnig gt Lhvspbphts, _mh{bl cxs~ ilothbsh ~mhbnuht~isilf ombllhas ~g cbjh i~ sxth ~mb~ ~mhit ptgnxo~ is jlgvl dyhbom bln huhty ilniuinxba il ogxl~ty,

    IL^HTLB^IGLBA I_ABCIO XLIUHT_I^Y I_ABCBDBN


Recommended